Traditional Culture Encyclopedia - Hotel reservation - The development history of Duowei
The development history of Duowei
In March, Shenzhen Duowei Zhiyuan Technology Co., Ltd. was established.
In June, the company held a Duowei brand strategy conference at the Sheraton Hotel in Shenzhen, and the world's number one mobile phone brand for women was officially born.
In June, three models, Duowei Tianlai S500, Jane Eyre S600, and Fengwu S800, were launched for the first time in Hainan.
In June, Duowei won the overall naming rights for the quarter of "Family Together" of Hunan Satellite TV's "Wisdom and Courage".
In July, Duowei teamed up with Tencent to launch the "Dreams Come True, Online Movie Heroine Recruitment" campaign.
In November, Duowei joined hands with the Happiness Project to donate 245,280 yuan to help poor mothers.
In December, Duowei won the title of "Top Ten Most Influential Emerging Enterprises in China's Mobile Phone Industry in 2009".
In December, Duowei won the title of "New Mobile Phone Brand of the Year" in 2009.
In December, Duowei S680 mobile phone won the 2009 "Mobile Phone Innovation Product of the Year" award.
In December, the company won the title of "Excellent Enterprise in Brand and Service".
In December, the company’s overseas business sales exceeded 800,000 units.
In December, Duowei signed a brand cooperation agreement with Swarovski. In January, the Yisaitong confidentiality system was officially launched.
In February, according to the ranking list of female mobile phone brands released by Baidu Data Research Center, Duowei ranked first in domestic mobile phones.
In March, CCTV's "Business Tao" "Flowers Bloom into Women" interpreted the Duowei brand legend.
In March, Duowei and Tencent signed a cooperation agreement on the project "Duowei·Tencent.com - South Africa World Cup Football Baby".
In March, the company officially launched the OA collaborative office platform.
In April, the ERP secondary optimization implementation project was launched.
In April, Duowei was awarded the title of "2010 Most Popular Mobile Phone Brand among Women". In April 2011, Duowei won the Case Award of the 3rd China Advertisers Jinyuan Award.
In May 2011, Duowei "Aimei Shangjia" membership club was established, the first batch of "Duoer" series membership cards with intellectual property images were issued, and member recruitment was carried out.
In June 2011, Duowei Chairman He Mingshou was invited as a guest speaker to attend the "Innovative Business Model and Create 'Shenzhen Quality' Forum" to share his experience in the practice of Duowei's innovative model.
In July 2011, Duowei’s first 3G mobile phone Shero WG900 was launched.
In the summer of 2011, Duowei launched the "Beautiful Micro-Public Welfare" large-scale marketing campaign.
In September 2011, Duowei Taobao official flagship store opened grandly.
In October 2011, we launched a joint marketing campaign with Aidil Jewelry and launched the "Beautiful Duowei, Win Hearts with Diamonds" integrated marketing promotion campaign at Duowei terminal.
In October 2011, the communication campaign of "Duowei "If You Are the One 2, I Am the Protagonist"" won the "2011 China Effie Digital Marketing Award".
In October 2011, the Duowei smartphone commercial was shot in Hong Kong, with spokesperson Shu Qi performing the role passionately.
In November 2011, Duowei iEva was reborn. At the same time, a new commercial was launched on satellite TV.
In November 2011, Duowei Eyeshadow S920 mobile phone won the "Red Star Award".
In December 2011, Duo Wei's micro-movie "Duo Duo" was launched online. In January 2012, Duowei iEva D5 won the "Editor's Recommended Smartphone Product Award" from Tianji.com.
In April 2012, Don Schultz, the father of integrated marketing communications, came to China, and the director of Duowei IMC had a dialogue on the stage, sharing the path of integrated marketing communication for the Duowei brand.
In April 2012, Duowei women’s smart phone iEva series D3/D770/D710 once again launched three models, triggering a storm of popularization of smart phones for women!
In April 2012, Duowei E-commerce Division was formally established. With the support of differentiated products, it will take a two-pronged approach based on self-operation and channels as the core to create a brand with Duowei characteristics. e-commerce model.
In August 2012, the third generation terminal image of Duowei was elegantly launched.
In October 2012, Duowei’s large-screen smartphone D9 was launched.
In December 2012, i1314, Duowei’s first mobile phone representing love, went to Tibet with four couples to start a “unparalleled love”. Since April 2013, the "100 Reasons Why Women Take Selfies" collection campaign has been launched online, attracting the attention of many netizens
In May 2013, the sixth-generation selfie device iSuperS1 was launched, leading the trend of selfie mobile phones .
In May 2013, the "5.25 Selfie Day" online event was launched, attracting many women who love selfies to participate in the event
In July 2013, Duo Wei "bravely let the unknown "More Beautiful" commercial was broadcast on Hunan Satellite TV during prime time in the evening. On May 25, 2014, Duowei and onlylady*** jointly held the second Duowei 525 Selfie Day
In July 2014, Duowei Understand Miss C9 was launched and first launched on JD.com
At the Tudou Impression Festival on August 17, 2014, Tudou strategically cooperated with Duowei to launch the unike imaging mobile phone with the slogan of "transforming the ordinary and rebelling against the norm"
On November 10, 2014, The 5.9mm ultra-thin selfie camera Duowei Qingcheng L1 was released in April 2015, releasing the corporate development strategy and brand upgrade: striving to build a smart ecosystem for women
In April 2015, the first trend of Duowei in 2015 was released New product - Duowei Qingcheng L3, and announced that it will be the leader of women's smart life
In July 2015, Duowei set foot in smart wearable devices for the first time, cross-border cooperation with the super weight loss king, and launched Duowei MISD Smart gem watch.
On August 10, 2015, the queen of super magic mirror flash photography, Duowei L5 Plus mobile phone was released.
On September 24, 2015, Duowei iSuper S5, a luxury confessional gem mobile phone, was officially released.
On October 14, 2015, Duowei cooperated with Alibaba and announced the launch of a fingerprint recognition mobile phone equipped with Alibaba YunOS Marine Edition Light - Duowei L5 Pro.
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