Product positioning of serviced apartments

Hotel-style apartment is a forward-looking property form, which will become a high-end product form that can not be ignored in the next decade. It can provide customers with a comfortable home environment and a convenient business platform. In the selected area, it has a three-dimensional traffic structure, and the city is closely linked, so it can enjoy good resources with the surrounding area. It is not necessarily the key area of the city at present, but it must be an area with great development potential.

The basic basis of product positioning is the locking of target customer groups. The main customer groups of serviced apartments are divided into three categories: one is investment-oriented customer groups; One is commercial and residential, with both residential and office functions; The other is the self-occupied customer group. For each target customer group, the positioning of its products is different. For example, for the self-occupied customer base, the product itself is required to have a strong living atmosphere. With the strong support of product hardware, the software support of products should also be improved, and the distinguished identity and status of hotel-style services and serviced apartments should be highlighted.

Hardware requirements for product positioning of serviced apartments. Hardware positioning of serviced apartment products is very important. This includes product planning, garden landscape, huxing positioning, supporting facilities and so on. The "fulcrum" of product positioning should have corresponding hardware support. The planning and design of serviced apartments should be exquisite, fast, comfortable and tasteful, which is also the reason why consumers choose serviced apartments. The pursuit of taste in garden landscape creation and the pursuit of garden sketches at a deeper level of cultural spirit. Generally speaking, the orientation of huxing pays attention to small area, wide area and sufficient lighting. The functional division of indoor living space is simple and clear, and public space and private space can be freely combined to show personalized charm. Pursue advanced and practical service facilities and space in supporting facilities.

Software support for product positioning of serviced apartments. "Hotel-style service, apartment-style management" shows that the software requirements for product positioning of hotel-style service apartments are also very important.