Time-place-Highlights of Qingdao Beer Festival

Speaking of China's best city for drinking and brewing beer, does Qingdao deserve it? Qingdao people's alcohol consumption, search a large number of related nouns. Today, Tsingtao Oktoberfest begins, and the activity lasts until August 15.

0 10- 10: 10 time:-Friday, July 30th, August 15, 17.

Venue: Century Square and its surrounding areas.

Opening hours: the evening of July 30th.

Venue: North Plaza of Century Plaza officially opened.

202 1 Laoshan venue of Qingdao Beer Festival

There will be performances such as drones and light shows at the opening ceremony.

On the night of the opening ceremony, representatives from Qingdao and Laoshan District will be invited to open the first barrel of beer this year. The drone will perform the opening ceremony of the city, as well as musical instruments, song and dance performances, poetry recitation, full-court chorus and multimedia light show.

On the opening day, the video was connected to the commander-in-chief of Munich October Festival, sending sincere wishes to this Oktoberfest; Signed a friendly festival agreement with "20021Qingdao-Macau Twin City Beer Culture Festival" to realize video connection and interactive exchange between the two places; The first Qomolangma Karin Beer Festival held in Shigatse, Tibet, will also sing a song with Laoshan venue through video link.

Start the network celebrity punch-in function. Including: Hop Sea, Red Inspiration, Beer Goddess, Red Rise. An art museum will also be built in the North Square to display intangible works of Laoshan Mountain, twelve scenic spots of Laoshan Mountain and other cultural elements in the form of sound, light and electricity.

Theme of First Avenue: Qingdao cheers the world and explodes the city's gravitational field.

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It refers to "Bailong Bar on German Garden Avenue, Qingdao Haha Tavern, Qingdao Chunsheng". Eight bar gardens, including Qingdao Ogut, Munich HB, Blum, Qingdao 1903, are arranged along the central axis of Century Square, and the Beer Garden Square, which integrates cultural performances and beer drinking, is set up in the North Square, forming nine beer drinking places together.

Qingdao Haha Tavern: It has already started trial operation. Tsingtao Beer, China Doujiu and cocktails are all available, as well as various Sichuan snacks, Qingdao barbecues and wonderful stage performances.

Oget Beer Garden: You can drink all the featured Tsingtao beer at one time, including the classic 1903 Winter Olympic Altar and the century-old touring master wine, as well as limited products such as customized Oktoberfest and Great Wall joint name. This year, a new beer ice cream product is specially launched, which highlights the characteristics of Qingdao and is a necessary cultural and creative product for young people to punch cards.

Munich Beer Garden, Germany: You can taste pure HB beer. HB beer is a royal beer from Europe and Germany, which is known as the "crown of the emperor" and enjoys a good reputation all over Europe. This year's nine beer drinking places, in addition to the open drinking area, also have VIP rooms to provide "quiet beer bar" service for high-end business people.

Sheng plaza

North, middle and south.

As a comprehensive performing arts square of Oktoberfest, the North Square has functional areas such as stage performance and interactive device experience area, audience seating area, container sales area, and citizen art museum exhibition area.

In the middle square, a market is set up on the east side of the square pedestrian street from south to north. In addition, a military parade performance area was set up in the relatively open area of the square.

South Plaza set up a "video time" market on the east side of the square pedestrian street to organize online and offline sales of Qingdao brand product lines. At the same time, a military parade performance area is set up in a relatively open area of the square.

The venue is arranged according to "one avenue and three squares"

Laoshan Conference Hall continued the overall framework of "one main, three auxiliary and six districts" last year, and the layout created the grand occasion of this year's Oktoberfest.

The first one refers to the main venue of the art festival centered on Century Square. The direct radiation range includes the Polar Ocean Park in the west, Songling Road (coastal highway) in the east, the sports center and IKEA in the north, and the waterfront line of Shilaoren bathroom in the south.

Auxiliary refers to the three street sub-meeting places of Shazikou, Wanggezhuang and Beizhai. Combined with their own reality, the three streets launched their own unique Oktoberfest theme activities.

Area 6 is a special catering gathering area with Lida Shopping Center and Xiexin Xingguangli catering plate as gathering points, a business and leisure gathering area with Shilaoren bathroom as gathering points, and a polar cultural tourism experience gathering area with polar Oc as gathering points.

The whole region refers to the efficient integration of cultural tourism enterprises such as tourist attractions, hotels, specialty restaurants, homestays, leisure experience parks, etc., actively participating in Oktoberfest activities, organizing colorful activities, and introducing preferential consumption policies in light of their own reality.

Sub-venue setting (three streets of Shazikou, Wanggezhuang and Beizhai)

Create 17 high-end cultural performances with the themes of "intangible cultural heritage and national diversity", "beauty is justice, finding the true self" and "hip-hop with young power" to create an immersive entertainment festival experience.

Laoshan will also organize theme parades such as the interactive dance of the Queen of Spades, the clown balloon parade and the circus art band. Strengthen the interaction between the square and tourists, and create a festive atmosphere of joy and passion. Plan a series of theme days such as family participation festival, filial piety festival, ladies' pleasure day, party building theme day, military participation festival, street participation festival, etc., and jointly launch preferential measures with participating manufacturers.

Theme activities

During the festival, vehicles on Miaoling Road will maintain normal traffic during the peak hours during the day. At the same time, the enclosure of Century Square Beer City will be cancelled, and an open day will be held on the premise of ensuring safety, so as to minimize the impact of Oktoberfest on urban traffic and citizens' lives. Maintain the normal traffic of vehicles on Miaoling Road, add crosswalks and signal lights to ensure the safe passage of tourists and get through the "microcirculation" of urban traffic.

Haikou Road Parking Lot, Qingdao Grand Theatre and other social parking lots provide 7,800 parking spaces for tourists to arrive and park. In addition, Laoshan Public Security Bureau will send security personnel to carry out venue security work, and relevant departments such as Laoshan District Market Supervision Bureau, Health and Health Bureau, Urban Management Bureau and Fire Brigade will also make concerted efforts to ensure the safe operation of the venue.

Traffic and parking

Laoshan Conference Hall firmly establishes the concept of "safety first, safety is everything", and makes every effort to do a good job in public security maintenance, traffic safety, fire safety, construction safety, electricity safety and food hygiene.

In terms of epidemic prevention and control, supervise the whole process of holiday epidemic prevention and control, prepare epidemic prevention and control materials, and solidly implement measures such as "temperature measurement and code scanning registration" and sanitary disinfection measures in bar parks; In terms of improving the scientific and technological content of security forces, the "urban smart eye" security monitoring system is introduced to realize all-weather monitoring of Oktoberfest without dead angle coverage. Before the festival, all kinds of potential safety hazards were investigated intensively, and several emergency drills were organized to ensure the orderly operation and smooth holding of the festival.

epidemic prevention and control

Jinjialing Financial Gathering Area, Shilaoren Bathroom, Xingguangli Fashion Area, Lida, Golden Lion Plaza Shopping Circle, Qingdao Grand Theatre, Qingdao Museum, etc. Around the Laoshan conference hall. On the basis of fully summarizing the experience of holding festivals in the whole region last year, we will integrate cultural and entertainment resources such as urban areas, scenic spots, restaurants, businesses, exhibitions, culture, sports, homestays and so on. Reasonably arrange and constantly optimize the activities of street sub-venues and Oktoberfest functional areas.

From August 12 to August 15, the quarter-finals of Sina Weibo Red Man Festival and the glory of the king World Championships will be held in Qingdao International Convention and Exhibition Center and Laoshan Guoxin Gymnasium respectively. By then, many well-known online celebrities, talents and e-sports players will gather in Laoshan.