The Development History of Holiday Inn

Kemmons wilson, a businessman from Tennessee, USA, attaches great importance to his family, and his simple desire to let his family stay in a satisfactory hotel when traveling finally makes him the founder of the most influential hotel group in the world. Some people say that his success is "half brain and half luck", which seems to be due to his love for his wife and children.

Mr. kemmons wilson founded the first Holiday Inn on 1952. In less than 20 years, he opened 1000 holiday hotels all over the United States and went global, thus making Holiday Inn Group the first hotel group in the world with a scale of 100 billion US dollars. Although Holiday Inn Group has been acquired by British Bath Group and become an important part of the second largest hotel group in the world, it is still exciting to recall the establishment and expansion of Holiday Inn. Came into being.

Mr kemmons wilson had five children in his life. Like most Americans, whenever he has free time, he takes his family to travel by car. But during the trip, Mr. Wilson had too many disappointments. The most unbearable thing was that it was difficult for the family to find a comfortable hotel to rest after a hard day's work. Either it is too dirty or too expensive, or there is no restaurant, or the children's room costs more. In the United States at that time, many motels did not encourage families to stay, and couples with children had to charge extra for beds. Although the motel is dirty and shabby, it costs a lot. Wilson can't stand it any longer. As a businessman, he made up his mind: "I'll show you."

Based on his personal experience, Mr. Wilson designed the orientation of Holiday Inn: to create a place where people can get together, relax, yearn for and realize their dreams. First of all, let the guests feel at home. There is a parking lot outside the hotel, a restaurant and a swimming pool, and there are refrigerators, air conditioners and telephones in the rooms. The most important thing is that children can stay for free, and the bed in the room is very wide (so far), so it is no problem to sleep with one or two more children.

The first holiday inn in the world was born in Mr. kemmons wilson's hometown-Memphis, Tennessee, USA. Yes 1952. Holiday Inn is positioned as a medium-priced and high-standard service, which quickly attracts guests from the medium-priced market, which accounts for 65% of the local market. At that time, there were few hotels with moderate prices on the market, and the success of Holiday Inn was logical.

Rapid cloning

Once the Holiday Inn is successful, Mr. Wilson wants to occupy more markets as soon as possible. However, after the first few holiday hotels were established by self-financing, Mr. Wilson soon realized that it was difficult to expand the hotel on a large scale by himself to meet the growing needs of customers. So, he began to let investors buy the brand rights of Holiday Inn, and they built and operated the hotel themselves. This decision made Mr Wilson a pioneer in expanding the world hotel industry by introducing the franchise mechanism. Hotel industry evaluation "Mr. kemmons wilson changed the development history of the world hotel industry."

In addition to introducing franchise mechanism, Mr. Wilson also seized another good opportunity-the interstate highway system in the United States is extending to the whole country. Holiday Inn quickly became the most attractive hotel in the United States after World War II with its positioning as a mid-priced hotel, thoughtful and comfortable service and unique joining mode. By the end of 1950s, there were 100 holiday hotels in America. By 1964, the number reached 500; By 1968, the number of resort hotels exceeded 1000. When the interstate highway construction in the United States draws to a close, Holiday Inn Group has begun to develop office buildings near the airport, downtown and suburbs, and holiday hotels have spread all over the United States. 1968 Europe's first holiday hotel opened, 1973 Asia's first holiday hotel opened its doors to welcome guests. At this time, Holiday Inn has been developing at a high speed. Every two and a half days, a holiday hotel will open in the world. Holiday Inn Group became the first catering and hotel group in history with a business scale of $654.38 billion.

continuous innovation

Mr. Tan, manager of China Department of Holiday University, is very familiar with the essence of the development history of holiday hotels because he wants to teach the employees of 26 holiday hotels in China the development process and standardized management mode of holiday hotels. He said: "The development process of Holiday Inn is actually an innovative process. Thanks to innovation, Holiday Inn will always be at the forefront. "

Innovation began in the first Holiday Inn: every room was equipped with telephone, TV and air conditioner, free parking was provided, children under 12 lived with their parents free of charge, and restaurants, swimming pools and conference facilities were also set up in the hotel. With these innovations, Holiday Inn quickly gained a foothold in the United States at that time. The most historic innovation is that in the late 1950s, after opening several holiday hotels, Mr. Wilson found that it was not enough to rapidly expand the scale by himself, so he introduced franchising into the hotel industry. This innovation provides a brand-new concept and the best model for the development of the world hotel industry, and the world-class hotel group can grow rapidly. At the same time, in order to support the operation of the franchised hotels, Mr. Wilson founded Holiday University to conduct comprehensive training for the operators and employees of the franchised hotels, so that the franchised hotels can maintain unity with the holiday hotels in all aspects.

In the following years, the innovation of Holiday Inn continued.

In the 1960s, Mr Wilson, who has been engaged in the business of building materials and decorative products, turned his holiday inn into his biggest customer. He set up a "hotel service center" to encourage hotels to purchase building materials and decoration products from the hotel service center to ensure the uniform standards of hotel decoration. Finally, the guest commented: When you wake up from your dream, it is difficult to tell whether you are in Nevada or California at once, because holiday hotels are the same all over the country. However, one unification has brought great convenience to guests, that is, Holidex, the first computer-based reservation system in holiday hotels, which allows guests to book any holiday hotel through computers. This system soon began to be used in other hotels and has been used ever since. Holiday Inn has more than 437,000 rooms booked through the Holedex system every day, which is called the leader of computer reservation system by the industry.

The innovation of Holiday Inn in 1970s first promoted the invention of collect call 800. In order to make it convenient for guests to inquire about the price and other information of Holiday Inn, Holiday Inn purchased the special number of 1-800- Holiday Inn in the telephone office, and all calls to this number were paid by Holiday Inn, which pushed the service level of Holiday Inn to another peak. Nowadays, 800 toll-free telephone has been widely used all over the world, and it has even become the standard for providing thoughtful service to customers.

Taking the lead in adopting centralized commission payment system, computer management system of Lanmark comprehensive hotel and providing internet booking is an innovative move made by Holiday Inn in the 1980s and 1990s by using high technology. The creation of Holidome indoor entertainment center with glass ceiling, E-Zone electronic game hall and children's suite is an innovation of Holiday Inn in improving service facilities. Innovation has brought eternal status and reputation to Holiday Inn.

Bass acquisition

In the middle and late 1970s, the competition of hotel business market for business guests and tourists was fierce. Other hotel groups, including hotels that are not in the mid-range market, reduce prices and increase facilities to attract customers. At that time, Holiday Inn Group found that some hotels were aging, the market was divided up, the business objectives were not in line with the trend, and holiday brands were declining.

In the early 1970s, Bath Hotel Group has been seeking business development opportunities outside the beer brewing industry. Bath Hotel Group, based on Crest Hotel Group, has good conditions for developing global hotel business. However, if we want to truly develop globally, we must expand outside the company's home country. Before choosing Holiday Inn, Bath had considered several hotel groups including Ramada, Radisson and DunfeyOmni, but Holiday Inn showed Bath many selling points, including its well-known brands. 1In August 1998, Bath signed an agreement with Holiday Inn International, and the acquisition was completed in 1990.

BASS Company formulated a new strategic policy for Holiday Inn Group to develop its global brand, and then Holiday Inn strengthened and adjusted its marketing and expanded its hotel types and services.

199 1 In the summer of, Bath moved the headquarters of Holiday Inn from Memphis to Atlanta. Although Memphis has been a holiday headquarters for about 40 years, Atlanta has a good infrastructure and transportation network connecting the world. At the same time, Bass believes that Atlanta's international status will help Holiday Inn become an international group.

Start a new career

Among more than 65,438+0,500 holiday brands, about 90% hotels are invested and managed by Bath Hotels Group, and other hotels are independently managed by franchisees. Nowadays, Bath Hotels Group owns various brands of hotels, and traditional holiday hotels are also well known to tourists. "Crown Hotel" and "Crown Plaza Hotel and Resort" are located in major cities around the world, providing more comfortable services and facilities for tourists. HolidayInnExpress has no restaurants, bars and large conference facilities, but it provides holiday standard comfort and value. "Holiday Hotel Courtyard" not only provides holiday standards, but also embodies local characteristics and customs. However, the "HolidayInnSunSpree Resort" in tourist resorts is characterized by comfortable enjoyment and comprehensive hotel service. 1September, 1994, the then Holiday Inn Group announced a new brand strategy and launched two new holiday brands: one is HolidayInnSelect, which is designed for business guests who love traditional values and the environment; The other is "n Hotel & Suites Holiday Hotel", which is specially prepared for long-term travelers and guests seeking broad work and leisure space. At the same time, the group has also taken active actions to transform a large number of traditional resort hotels in the United States.

Over the years, great changes have taken place in the appearance, type and geographical location of hotels in the name of holidays, but the basic principles of service, quality and value established by Mr. kemmons wilson in 1952 remain unchanged. Training, but through information dissemination, from top to bottom to carry out training. Because at this stage, we pay more attention to the effectiveness of training, not only to achieve the purpose of training, but also to save costs. "

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