Traditional Culture Encyclopedia - Hotel reservation - What are the problems in the network marketing of Hilton Nanning Hotel and its innovative marketing?
What are the problems in the network marketing of Hilton Nanning Hotel and its innovative marketing?
Insufficient online brand awareness, imperfect website user experience and limited social media activities.
1, online brand awareness is insufficient, and Hilton Nanning is facing the problem of insufficient online brand awareness, which leads customers to be unfamiliar and choose other rival hotels.
2. The user experience of the website is not perfect, and the design, navigation and functions of the website are not enough to provide a good user experience, which makes it difficult for users to browse and book hotels.
3. Social media activities are limited. Hilton Nanning has less social media activities and lacks opportunities to interact with potential customers and establish relationships.
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