Opening plan

I. Activity time

Second, the venue of the event

Third, the form of activities.

Ribbon-cutting ceremony+performing arts program+military music performance+drum dance+gift+flyer+membership card.

Four. Expected goal of the activity

1. On the occasion of the opening of Yanggu Store, the ribbon was cut and the military band performed live to spread the good news of the opening and expand its popularity.

2. Deepen the close communication with consumers and enhance the external affinity of Yanggu Store.

3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the advanced business taste of the enterprise, and have an immersive feeling.

4. With the help of the opening ceremony, let consumers know about INTENA's business taste, ideas and culture, establish its unique brand image, and lay a good foundation for INTENA Yanggu Store to win favorable competition in the service industry in the future.

Part II: Implementation of the Programme of Activities

At 8: 00, all the decorations are in place to prepare for the opening ceremony.

At 9: 30, the military band played loud and sonorous music and greeted the guests in cheerful music; Artists are present and ready to rest before the performance;

10: 00 The host announced the start of the celebration (Moderator: Good afternoon! Welcome to the ribbon-cutting ceremony for the opening of yanggu county Upside Down Group. As we all know, Intener Group is a large enterprise group. ...

Allow me to introduce the distinguished guests attending the meeting.

)。

Speech by the General Manager (Annex I) ...

10: 20 The moderator invited the leaders of government functional departments to speak (Annex II).

10: 25, the general manager gave a thank-you speech and announced "official opening"!

The staff fired eight fireworks bombs.

At the same time, the melodious military music is melodious.

10: 30 The host invited guests and leaders to cut the ribbon and read out the list of ribbon-cutting personnel.

Miss etiquette came to the stage with a tray (with ribbon-cutting supplies in it), waiting for the leaders and guests to cut the ribbon.

The ribbon-cutting ceremony began.

The military band accompanied the guests and added color to the ribbon-cutting.

The staff fired eight fireworks bombs, colorful fireworks bloomed in the air, and the scene was a sea of flowers.

The staff released helium balloons, and the festive atmosphere pushed the opening ceremony to a climax.

10: 40 program performance

1 1: 30, the host announced the successful conclusion of this activity.

Thank you for your strong support.

Three. Opening price (to be determined)

10:05 Relevant leading guests delivered speeches in turn.

10:30 Leaders cut the ribbon.

N Moderator: Thank you for your wonderful congratulations. Now, please pick up your scissors and start cutting the ribbon.

10:35 drink celebration wine

Moderator: Distinguished guests, ladies and gentlemen, at this exciting moment, let's raise a glass to wish the development of Intena Group and yanggu county success.

1 1:25 The host announced the end of the ribbon-cutting ceremony.

Moderator:

Dear guests and friends, once again, I would like to express my sincere thanks to the government leaders and social friends who have come from afar! The reporter friend will go to the reporter interview room later, and the person in charge of the prospect group will be interviewed. The meeting is over! I hope our next year will be better!

(1) Speech by General Manager

Good morning, leaders, distinguished guests, ladies and gentlemen:

Today is a happy day for the grand opening of Yanggu International Gold and Jewelry Plaza. Today's activities have received the support and participation of leaders of relevant departments of yanggu county Municipal Government, our partners, media friends and all friends who care about our Yanggu International Gold and Jewelry Plaza. First of all, please allow me, on behalf of all the cadres and employees of yanggu county Intner Gold and Jewelry Plaza, to express my heartfelt thanks to all sectors of society who have given us care, help and support during the preparation of the company! At the same time, I would like to express my high respect to the leaders and guests at all levels who attended the opening ceremony of our company in spite of their busy schedules! My heartfelt thanks to the leaders from Intel Headquarters!

Intner Jewelry quickly occupied the market with the business philosophy of "all for customer satisfaction", excellent innovation, exquisite craftsmanship, complete varieties, novel styles and unique styles; The high credibility, reputation and affinity of Intena brand have brought huge customers and unlimited business opportunities to yanggu county and its investors.

After several years' training, Intena Jewelry has made great breakthroughs in management and other aspects. Intner's jewelry design is not only aimed at middle and high grade, but also diversified, including avant-garde and solemn, so as to meet the various needs of different consumers, which has important guiding significance for the promotion of Wan Hui brand. She will promote the promotion of jewelry culture and strive to create a new situation in yanggu county jewelry industry. Now Intner Jewelry is striding forward. With sincere dedication and rich creativity, we strive for customers, employees and society, and constantly create and develop moving goods and services. We are not only a profit-seeking enterprise, but also a noble enterprise, an upright enterprise and a partner who shares value, success and happiness with everyone. I would like to take this opportunity to sincerely hope that leaders at all levels and friends from all walks of life will continue to give support and attention to Ingner's cause. I also hope that all colleagues of Ingner will keep in mind their purpose, strengthen their beliefs, unite as one, strive to be the first, and strive to push our cause forward!

With the approval of the county government and the strong support of functional departments at all levels, all the cadres and employees of the company worked day and night to seize the time and grasp the progress, and successfully completed the renovation and renovation of the square, the renovation of facilities and the pre-job training of employees. Starting from today, yanggu county Intner Gold and Jewelry Plaza will establish a well-known brand in yanggu county and its surrounding jewelry industry as soon as possible through standardized management, and truly become the economic growth point of our county. At the same time, all cadres and employees of yanggu county International Gold and Jewelry Plaza will live up to the ardent expectations of the people of yanggu county, and make our positive contributions to improving the overall level of the jewelry industry in the county and prospering the commercial market in our county. Let's wish Intena Jewelry a bright future! Thank you again for coming! thank you

Finally, I sincerely wish all the leaders and guests good health, all the best and a happy family! "

(2) the county magistrate's speech

Leaders, distinguished guests and friends,

Hello everyone!

Today, we are here for a grand gathering, and the opening ceremony of Intner Gold and Jewelry Plaza in Qingyang Valley County was held grandly. The opening of Yanggu International Gold & Jewelry Plaza marks that the first standardized large-scale jewelry enterprise has officially settled in our county. This is another happy event for our county to strive to expand investment attraction and comprehensively promote the modernization of trade circulation. This will further accelerate the pace of building a "business center" with the theme of "gathering popularity and creating business opportunities". Here, on behalf of Yanggu County Party Committee, County People's Congress and County Government, I would like to express my warm congratulations on the opening of Yanggu International Gold and Jewelry Plaza! Sincere welcome to all leaders, guests and friends attending today's opening ceremony!

Yanggu county International Gold and Jewelry Plaza is located in the center of yanggu county, with convenient transportation, strong popularity and strong business atmosphere; The square has complete supporting facilities, exquisite decoration, elegant style and reasonable layout. The opening of Yanggu International Gold & Jewellery Plaza marks that the level and scale of our county's commerce and trade circulation industry have jumped to a new level.

Yanggu International Gold and Jewelry Plaza is optimistic about our county and invests in it, which is our pleasure. In order to seek the leap-forward development of our county's economy, the county party committee and the county government have always attached importance to attracting investment as the highlight of economic development and formulated a number of preferential policies for attracting investment. "You get rich, I develop" is our concept, and "Let foreign businessmen get rich" is our unshirkable responsibility. In recent years, we are committed to optimizing the economic environment, creating a clean and honest political environment, a stable and mature policy environment, a healthy and progressive humanistic environment, and an honest and legal market environment for foreign investors, so that investors can truly set their minds at ease and fully integrate into the tide of economic and social development in our county.

We believe that the arrival of Yanggu International Gold and Jewelry Plaza will surely bring high-quality goods and services to the people of our county and inject new vitality into our county's business circulation industry. We are willing to serve all the merchants who invest in our county and create a relaxed and harmonious business environment for the development of enterprises. We expect Yanggu International Gold & Jewellery Plaza to establish a good business enterprise image in our county with first-class management, first-class service and first-class reputation, and become a first-class business enterprise with taste, grade, influence and benefit in our county. We also sincerely hope that yanggu county International Gold and Jewelry Plaza will operate legally, be honest and trustworthy, bring good quality and low price goods to the people of our county, and contribute to the economic prosperity of our county.

Finally, I sincerely wish Yanggu International Gold and Jewelry Plaza a prosperous business and rich financial resources!

Business plan (2)

First, the development of vegetarian catering market in China at this stage.

In * *, "health, regression and diversity" has become the key word of many catering enterprises. It is predicted that with the influx of foreign investment, management and brands, the saturation of the catering market in China will be higher and higher, and the trend of diversification, segmentation and personalization of catering will be gradually enhanced. The characteristics of catering enterprises in brand characteristics, industrialization, diversification, chain scale and miniaturization of stores will be more obvious. At the same time, catering enterprises will face related business problems such as expanding business model, increasing management elements, expanding business links, extending management space and extending management time.

The development of catering in developed countries in Europe, America, Hong Kong, Macao and Taiwan proves that when people's living standards reach a certain level, people's lifestyles, especially catering habits, will change to a certain extent, and the proportion of vegetarians will increase significantly. Vegetarianism will become the new trend of human diet in the 2 1 century. Modern vegetarianism will gradually win the recognition of the market and consumers with its comprehensive advantages of "nature (green), deliciousness, nutrition, health, environment and culture". Modern vegetarianism is a "sunshine industry" and a "sunrise industry". As long as it has its own characteristics and brand, the market prospect is immeasurable.

The positioning reference products of vegetarian food in the kitchen of the proposed enterprise will adhere to the concept of delicious vegetarian food and healthy life, concentrate the essence of western vegetarian food, and integrate health, nutrition, delicacy and kindness. We advocate pure, healthy and natural vegetarianism, which is mainly vegan, supplemented by vegetarian imitation meat and vegetarian food. Cuisine not only has the excellent characteristics of color, fragrance, taste, shape, quality and container, but also has the characteristics of nourishing, moistening, refreshing and delicious, especially with the effect of health care. The dishes are mainly fashionable and exquisite vegetarian dishes, moderately combined with China temple vegetarian dishes, folk vegetarian dishes, official vegetarian dishes and palace vegetarian dishes, and then organically combined with western food, Japanese cuisine and other elements, organically combining exotic vegetarian dishes with traditional vegetarian dishes to form an elegant, fresh, leisurely, nutritious and high-quality vegetarian style.

Second, the opening plan:

(1) Store name: Suxin Pavilion

(B) Su Xinge's research on vegetarian catering market

1, target market

The research on the target market of general vegetarian catering projects mainly includes the geographical environment and industry characteristics of the target market. When considering the geographical environment of the target market, it should be clear that the vegetarian catering in China at this stage must not be popular catering, and the development of regional economy will directly affect its market prospects. Developed cities and first-class cities are preferred, and secondary cities mainly choose mainstream communities and core business districts. In addition, we should also consider the climate, customs and eating habits of the target market. When investigating the target market of the project, we should pay attention to the definition of the business circle to be selected, do a good job in the investigation of the business circle (especially the investigation of the relevant catering formats, industries, traffic crowds and traffic conditions in the business circle), and make an effective economic and cultural analysis and evaluation of the business circle. Among them, market potential analysis, competitive situation evaluation and suggestions on business area and scale are very important.

2. Target consumer positioning

(1) High-end business and official guests interested in vegetarianism.

(2) Wealthy well-off family guests who are interested in vegetarianism.

(3) Vegetarian gourmets and vegetarians

(4) Women lose weight, keep fit, and know how to create beauty in the body.

(5) The decompression group pursuing leisure and quietness.

(6) Religious personnel and vegetarian researchers

3. Commercial purpose

In order to make our vegetarian catering become a differentiated brand, our company must: (1) never enter non-vegetarian catering enterprises; (2) Never sell unhealthy vegetarian products to customers; (3) Never simply pursue profit maximization (set the combined profit rate and profit target of each period according to the requirements of sustainable growth); (4) Always adhere to zero starting point and high starting point; Always adhere to the separation of main business from main and auxiliary business; (6) Always insist on becoming stronger and bigger first; (7) Always adhere to the overall output, homogeneous management and physical management of enterprise expansion; (8) Always adhere to the social responsibility of industry to serve the country and benefit the people's livelihood.

4, the business model of the enterprise

Strengthen standardized model stores, build differentiated brands, moderately develop standardized direct chain stores, gradually gain excess profits by integrating resources and growth opportunities, and at the same time consolidate and expand market position, and constantly enhance the brand cultural value of this enterprise. The business model of the proposed enterprise can be considered from the perspectives of enterprise management, marketing management or service management. Considering the brand awareness, it needs to be cultivated into a well-known vegetarian restaurant and a best-selling brand enterprise in the food and catering industry in China.

(C) brand personality and brand image

Everyone has his own unique personality, and the brand has the same personality as people. We call this brand personality brand personality. The so-called brand personality refers to the spread of product or brand characteristics and consumers' sub-basic perception of these characteristics. Brand personality can be analyzed from brand input and output. From the perspective of brand executors, brand personality is the goal that brand executors expect to achieve through communication and the brand image that communicators expect. This is the process of implanting the designed brand personality into consumers' brains. From the consumer's point of view, brand personality is the reproduction of consumers' actual perception and recognition ability of the designed brand personality, the real feelings and thoughts of consumers on the brand, and the process of brand personality output. In view of this situation, how to create a unique brand personality is particularly important.

How can we shape our own unique brand personality? The shaping of brand personality should "suit your own interests", that is, focus on meeting the needs of target customers. Research shows that people always like brands that suit their own ideas. Everyone has a certain opinion of himself, and there are certain standards for evaluating others. People tend to like people or admirers who are similar to themselves. Therefore, for a certain consumer group, it will be an effective strategy to build brands with similar personalities. The closer the brand personality is to the consumer's personality, or the closer it is to the personality that consumers admire or pursue, the easier it is for consumers to accept the brand and the higher the brand loyalty will be. It can be seen that shaping a successful brand personality is to make the brand personality as consistent as possible with the personality of the target consumers, or the personality they are pursuing.

Modern human life pays attention to efficiency and perfection, while modern scientific vegetarian diet pursues delicacy and nutrition.

In the growing vegetarian team, people who come together with different motives will gradually form similar natures:

Respect life. It was many years before people knew about Mencius. "A gentleman cooks far away" is not about masculinity, but about respecting life.

Advocate environmental protection. Environmental protection is easy to enter the heart, but difficult to enter the "line". All vegetarians are environmental defenders. This is indeed the embodiment of self-cultivation.

Pay attention to health. Whether it is because of losing weight or removing blood fat, vegetarians pay more attention to health and care more about themselves.

Return to nature. They live in wooden furniture houses, wear pure cotton casual clothes and hats, eat natural fruits and vegetables, and love love the water. Perhaps, they think that they are every inch of nature and are in harmony with them.

Therefore, according to the appeal theory, our Suxinge vegetarian restaurant will adhere to the concept of delicious vegetarian food and healthy life, and the essence of Chinese and western vegetarian food will integrate health, nutrition, delicacy and kindness. We advocate pure, healthy and natural vegetarianism, which is mainly vegan, supplemented by vegetarian imitation meat and vegetarian food. Cuisine not only has the characteristics of excellent color, fragrance, taste, shape, quality and utensils, but also has the characteristics of nourishing, moistening, refreshing and delicious, especially with the effect of health care. The dishes are mainly fashionable and exquisite vegetarian dishes, moderately combined with China temple vegetarian dishes, folk vegetarian dishes, official vegetarian dishes and court vegetarian dishes, and then organically blended with western food, Japanese cuisine and other elements. Organically combine the concepts of exotic vegetarianism and traditional vegetarianism to form an elegant, fresh, leisurely, nutritious, environmental-friendly, green, fashionable and high-quality vegetarian style.

Brand image is different from brand personality. Brand image includes brand personality. Brand personality is abstract, which is the key and soul of brand image. The so-called image of Pi is the sum of the impressions and associations about the brand that consumers keep in their minds after personally selecting and processing all the information they receive about the brand in the communication process. There are two main points in this definition: (1), brand image is a concept from the perspective of recipients in the process of communication, and it is a concept about how people view brands; (2) The main means of brand image building is communication.

Good brand image is a powerful weapon for enterprises in market competition, which deeply attracts consumers. Whether there is a good and distinctive brand image is an important evaluation index to measure the success of a brand. The ultimate goal of enterprise brand management is to establish the brand image that enterprises hope in the eyes of target consumers.

So we Suxinge want to build our brand image. In order to establish our good brand image in the hearts of consumers. We create a good environment and atmosphere, so that the environment, mood and utensils are unified when dining, and the color, fragrance, taste, shape, container, quality, nutrition and purity of vegetarian dishes are unified. Pay attention to the satisfaction of customers' psychological needs and pleasure needs, and embody the combination of natural beauty and artistic beauty, physical beauty and artistic beauty. Vegetarian dishes keep the same shape and appearance in the cooking process, so that customers can enjoy the food. Create our unique brand image of service, affinity, excellent quality, caring for life and innovation.

(D) Vegetarian brand culture

Suxin Pavilion is a newly opened attic which is mainly vegetarian. The word "new" in the title embodies the charm of the new era and the traditional innovation, which conforms to the fashion and pursuit of modern people.

Looking from a distance, the newly-opened Suxin Pavilion follows the characteristics of modernity and classicism, which is solemn but not rigid, modern but not ostentatious, and reveals a lasting appeal that is inclusive and does not flow into inner beauty everywhere. The hand-painted cloister decoration on the windowsill reveals a brilliant beauty; The gray bricks and perfect external walls of the ancient temple highlight the taste of purity and meditation. The harmonious integration of China's extensive and profound food culture and vegetarian culture embodies a modern and classical vegetarian culture in our store, and at the same time, it is a new culture without losing its charm.

Business plan (3)

First, the concept of activities.

1, with ribbon-cutting and foundation laying ceremony as the main line, through ribbon-cutting and foundation laying ceremony in the hall, gift giving and celebration reception, the purpose of the activity is achieved.

2, through the active dissemination of internal subscription information, so that potential consumers can obtain information.

3. Through the indirect influence of the activity, let more potential consumers have a basic understanding of Lido Resort Hotel in Cape Red House, and then attract the established target population.

4. It is more objective than other ways to let the established target group confirm their understanding of real estate information through various news dissemination of the event.

Second, the overall atmosphere layout

The whole venue will be in line with the theme of the foundation laying ceremony of the clubhouse, with the warm, festive and solemn atmosphere of the foundation laying ceremony as the keynote, and four floating balloons on the construction site will be hung in the air to echo and output the information of Lido Resort Hotel in Cape Red House. The interior is decorated with red, yellow and blue balloon chains. The main roads and the entrance of the construction site are decorated with colorful flags printed with the logo of Lido Resort Hotel in Cape Red House, and the interior walls are decorated with exhibition boards to ensure a solemn and warm atmosphere.

1, layout

(1) Insert road signs and signboards on both sides of the main road.

(2) Hang the banner of the opening ceremony of Lido Resort Hotel in the Red House on the Cape.

Content: Opening Ceremony of Lido Resort Hotel in Cape Red House "

Color: text (medium yellow) background color (red)

Font: round black

(3) An inflatable arch (the content, color and font are the same as (2))

(4) The door is paved with red carpet, with flower blue and flower bonsai.

(5) Red, yellow and blue balloons are hung on the inner wall.

(6) The doorplate is covered with red silk.

2. Layout of foundation site (site)

Four floating balloons were hung in the air at the foundation site, which read "Warm congratulations on the successful opening ceremony of Lido Resort Hotel in Cape Red House" or "Welcome to the opening ceremony of Lido Resort Hotel in Cape Red House".

Place a green slate and several shovels with red ribbons at the foundation.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide guests to sign in and control the order of admission.

(2) There are two loudspeakers and a microphone around the venue, which is convenient for the host and related personnel to speak.

(3) The band and the Dragon Dance Team are located at the host area side of the main venue.

Third, the activity program settings

As a celebration, the atmosphere of the celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Dragon dance activities create a festive atmosphere and prepare for future projects. Because of its low cost and large income, it is the easiest to create an atmosphere and scene. Therefore, it is most reasonable to regard dragon dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program settings:

Welcome guests at 09:00 (the hostess guides the guests to sign and distribute the information).

09:20 Miss Etiquette invited guests and reporters to the main venue.

At 09:30, the band played music, and the master of ceremonies appeared, announcing the opening of Lido Resort Hotel in Red House Corner.

And introduce the celebration activities to the guests, and introduce the leaders and guests one by one.

At 09:50, I delivered a speech to the general manager of our company (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony of Lido Resort Hotel in Red House Corner. And made a brief introduction to Will Company and this project.

10:00 Speech by city leaders (mainly congratulations).

10:20 ribbon-cutting ceremony.

10:30 unveiling ceremony.

10:40 Make the finishing touch for the two leaders (General Manager Fang, General Manager Chen and Municipal Leaders).

10:42 dragon dance performance.

10:50, the master of ceremonies invited guests to enter the foundation stone laying site with the dragon dance team.

1 1 set off firecrackers and the band's music began again. (Miss Etiquette distributes shovels to the guests)

1 1: 10 guests took shovels to participate in the foundation laying activities.

1 1:20 Invite guests to visit and have a rest (at this time, a special person should distribute gifts).

12:00 ×× Hotel, the celebration reception will begin (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).

Fourth, the coordination of activities.

1. General Manager of the event-General Affairs Group: responsible for the overall progress of the event and determining the guest list.

Staffing: tentative 1 person.

2. On-site general coordination-venue group: coordinate the work between various processes on site.

Staffing: tentative 1 person.

3. Prop preparation-logistics team: responsible for purchasing the materials needed for the activity and cleaning up the site after the activity.

Staffing: tentatively 2 people.

4. External liaison-public relations team: responsible for sending invitations and contacting bands, dragon dance teams, emcees, news media, hotels, etc.

Staffing: tentatively 4 people.

5. Guest reception-reception team: responsible for the guests' sign-in desk, distributing information, wearing VIP flowers for the guests, guiding the vehicles to park, and seeing them off after the event.

Staffing: tentatively 4 people.

Verb (abbreviation of verb) media cooperation

1 month 15 The opening ceremony of Cape Red House in Lido Resort was the first appearance of Cape Red House in Lido Resort. This crucial appearance will affect the future positioning of Lido Resort Hotel in the Cape Red House. Therefore, the purpose of advertising at this stage is to shape the corporate image and establish brand awareness, so as to establish the grade and image of Lido Resort Hotel in Cape Red House in people's minds as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and communication methods to promote the project with a large number of hard advertisements.

1, published in Yangcheng Evening News, Guangzhou Daily, Information Times and Southern Metropolis Daily.

Time: 1 8th of the month-12, the first issue of Yangcheng Evening News,1/4th edition.

Guangzhou Daily selected 1 1, 12, 13, 1/4 for three consecutive days.

Copy: 1 month15th.

Horizontal bold print: value Cape Red House Lido Resort Hotel. On the opening day of 1 month 15, all visitors who hold this newspaper will be given exquisite gifts.

In addition, in the layout, the logo of Lido Resort Hotel in Cape Red House and the slogan "Lido Resort Hotel in Cape Red House, Happy Life" should be marked. The logo pattern should be eye-catching and the advertising font should be different from the copywriting font.

Address: Tel:

2. Make leaflets and send salesmen to distribute them in busy areas and residential areas.

Time: 1 8th of the month-1 month 1 1 three days.

Copy: Page 1: (Refer to newspaper advertisement)

Page b: (project overview)

Cost budget of intransitive verbs

1, newspaper advertising expenses:

2. Nine flags: 60 yuan/Article

3. Invitation letter: 100; 1.00 Yuan/piece.

4.MC:

5. Miss Etiquette: 10.

6. Band: 1280 yuan 7. Inflatable arch: 1× 200 yuan/day.

8. Street sign: 7 yuan× 50.

9. symbols

10, cymbidium: 60 yuan /x 20.

1 1, guest corsage: 4.00 yuan/bundle.

12, firecrackers: 200 yuan

13, renovation purchase fee:

14, flyer production fee:

15, stone tablet purchase fee:

16, shovel purchase fee: 8.

17, hot air balloon rental fee:

18, Dragon Dance Team: 1280 yuan:

19, audio and microphone rental fee:

20, signature stationery purchase fee:

2 1. ribbon-cutting and unveiling red silk purchase fee:

22. gifts: