Is the China Rural Tourism Maker Demonstration Base the Rural Tourism Maker Demonstration Base a transformation and upgrading of rural tourism?

1. Is the Rural Tourism Maker Demonstration Base a transformation and upgrading of rural tourism?

Previously, the 2021 Beijing Huairou District Spring Tourism Information Conference was held in Beijing. According to the person in charge of the Huairou District Culture and Tourism Bureau, at present, Huairou Culture and Tourism is based on its positioning as an important carrying place and ecological conservation area in the capital, deepening the integrated development of 13; Science City, focusing on the construction of five states, and accelerating the shaping of Huairou Cultural Travel Agency Huairou is a young, healthy, innovative, unique and integrated city. We strive to build Huairou into a new landmark of a world-famous tourist city and a new highland of world-famous historical and cultural cities.

It is reported that Huairou has a beautiful ecological environment and 26 scenic spots, and is known as the Pearl of the Beijing Suburbs. There are 65.4 kilometers of the Ming Dynasty Great Wall in the jurisdiction, including Mutianyu, Jiankou and Beijing knot. In addition, there are high-quality scenic spots such as Hongluo Temple, Yanqi Lake, Qinglong Gorge, Huanghuacheng Water Wall, Laolaogou Primitive Forest Park, and Xiangshui Lake, which are very popular among tourists. In the future, Huairou District will give full play to the radiating and driving role of branded scenic spots, comprehensively improve quality, increase capacity, launch 800 miles of scenic high-quality routes, strive to explore new projects, increase investment efforts, and shape Huairou's young cultural tourism.

Huairou District has 59 characteristic rural tourism businesses and 378 boutique B&Bs, ranking first in the city. It has won many national honors, such as the National Leisure Agriculture and Rural Tourism Demonstration Area and the National Rural Tourism Maker Base, and was selected into the first batch of national all-for-one tourism demonstration areas and is a priceless wealth practice innovation base. In addition, with the completion of 29 scientific facility platforms in Huairou Science City, it will become an important product of Huairou science and technology study tours in the future. In the future, Huairou District will launch a scientific and technological research tour, create a business tourism destination, start weekend movie theaters, and build a new platform for cultural tourism innovation and integration.

It is worth mentioning that at this conference, the Huairou District Culture and Tourism Bureau also launched eight high-quality tourist routes for one-day and two-day tours.

The one-day tour route is: appreciate the Plum Blossom Great Wall and learn the chestnut culture route. The main check-in locations are the Xiangshui Lake Great Wall Plum Blossom Festival and the Beijing Old Chestnut Tree Juyuande Planting Professional Cooperative; visit the Cultural Great Wall and inherit the intangible cultural heritage experience route; the main check-in locations are Tianyu Great Wall, Mutianyu Great Wall Hotel, and Beijing Preserved Fruit Museum; study the Red Great Wall , spread the red star cultural route, the main check-in places are the Great Wall Red Hall in Xiangshui Lake and the Beijing Erguotou Wine Museum; visit the thousand-year-old temple, taste online celebrity restaurants, watch the classic car route, the main check-in places are Hongluo Temple Scenic Area and Shengqun Courtyard and the Classic Car Museum.

2. Innovative development of rural tourism

Develop a shared farm model. Make full use of the existing resources in rural areas, respect the current status of rural development and traditional folk customs, and form one house, one courtyard and one place, which can be transformed into various modes of rural life, vacation, and health care for citizens. Information is released through the Internet platform model to form product adoption and entrustment agents. Various forms of personal customization such as farming, self-cultivation, and house rental. Thus, farmers can be turned into shareholders, farmhouses can be turned into guest rooms, agricultural products in stock can be turned into futures, and consumers can be turned into investors.

3. Innovative rural tourism

, such as farmhouse entertainment, local customs performances, public chess study room, etc.

4. Rural tourism product innovation

The innovation points of tourism poverty alleviation include: tourism promotes the sales of agricultural products, tourism promotes the development of rural resources, and tourism changes the face of rural construction.

5. Upgrading of the rural tourism industry

Rural tourism is connected to the market on one end and the people on the other. It has a long industrial chain and many industrial factors. Our province actively promotes the integrated development of the entire rural tourism industry, with ro

Qianning Yunzihai Leisure Agriculture Sightseeing Park relies on the superior location and unique natural conditions of Caohai National Ecological Nature Reserve to modern agriculture Based on the integrated development of the tourism industry, we will create a high value-added modern agricultural industry chain, and on the basis of the development of the vanilla industry, we will combine production with gardens. It will form a benign mechanism in which the primary, secondary and tertiary industries are highly integrated and complementary, build an influential tourist destination and leisure vacation base, and become a demonstration park for the interactive development of modern agriculture between agriculture and tourism in Guizhou Province, embodying Weining's model project of targeted poverty alleviation.

Currently, Weining Qianyunhaiz Leisure Agriculture and Sightseeing Park receives more than 1,000 tourists every day and more than 300,000 tourists every year. It is a good place for people to travel and take wedding photos.

The above facts prove that developing rural tourism is a shortcut to revitalizing the countryside.

1. Leisure and health care

With the improvement of people's living standards, consumers are increasingly pursuing health and wellness. Therefore, ecological leisure tourism projects take advantage of their ecological advantages, combine health care concepts with the ecological environment, and integrate them into the development of leisure projects. At present, many tourist attractions in China are striving to become leisure and health tourism destinations, mainly carrying out various health activities such as sports, hot springs, and forest bathing.

1. Forest Oxygen Bar

Forest Oxygen Bar pursues the original flavor and returns to nature. It is based on forests, clear springs, rocks, streams and waterfalls, and uses the high content of negative oxygen ions in the forest air and its effects on human health. Featuring extremely beneficial plant essences, it is complemented by a variety of simple, simple play facilities that are consistent with the environment's style. It cleverly integrates sports and fitness, leisure tourism and natural landscape, emphasizing the harmony between man and nature.

2. Forest Bath

Open-air hot spring is the most fashionable way to bathe in hot springs in the mountains and forests. Especially in winter, the contrast in temperature and visual effects of Ye Xue Hot Spring is an exciting new leisure experience. Compared with the hot spring mode, forest/mountain spring bathing is called the cold spring bathing mode, and it is also the most spiritual and popular way of health and leisure.

3. Mountain sports

Mainly refer to various outdoor activities such as jogging, walking, hiking, cycling, fishing, and cross-country. It is carried out in mountainous areas, lakeside, hills and other mountainous environments, relying on the fresh earthy smell, spacious activity space, fresh outdoor air and other ecological environments. It not only enhances people's physical fitness, but also provides a large amount of outdoor communication space, thus enhancing people's communication.

Second, ecological diet

Ecology refers to combining various food consumption models such as bars, tea bars, restaurants, etc. with the natural ecological environment to develop ecological-themed leisure Gourmet items. This leisure mode is the most developed ecological leisure tourism mode.

1. Ecological tea bar, bar and book bar

Ecological bar is a leisure place built in the landscape environment. For example, there are mountain bars in Beijing. People gather here to cultivate themselves, read books, or have a drink by the mountain stream under the moonlight. What they pursue is a kind of tranquility among natural mountains and rivers. This type of leisure products is very popular among people who are highly educated and pursue quality life. With the popularity of self-driving, this form of leisure still has strong development potential.

2. Ecological restaurant

Ecological restaurant advocates a new leisure concept. Issues such as dining environment, comfort, food variety, scientific nutrition, including air quality are the primary concerns of ecological restaurants. The ecological restaurant creates a comfortable, green and healthy dining environment for consumers through the organic integration of modern smart greenhouses and original ecological natural landscapes, and through temperature and humidity control, the indoors feel like spring all year round.

Third, ecological accommodation

Based on the characteristics of the ecological natural environment and the concept of leisure, unique accommodation products are designed

The wooden house in the forest is a A popular form of eco-accommodation, treehouses are a bit more novel. There are generally two construction methods: one is to build a wooden house on strong branches and use stairs around the tree; the other is to directly hollow out the big tree to keep the hollowed-out appearance.

2. Camping

With the rise of community activities, camping, an avant-garde and fashionable activity, is growing exponentially. The joy of camping comes from escaping the hustle and bustle and getting in touch with nature. It is a fashionable activity that does not rely on artificial facilities and brings its own equipment to live and stay in the wild. The most popular right now are car camping and tent camping.

3. Wild Luxury Hotel

It is a reception hotel with the background of mountains, villages, rural areas, rural areas, etc., with local architecture as the appearance and luxurious interior. It combines architecture and nature, combines the charm of the wilderness with luxury enjoyment, and satisfies people in providing luxurious service reception to high-end consumers in a beautiful natural environment.

Four. Leisure agriculture

Modern agriculture is not only satisfied with the single direction of tourism agriculture, but also makes full use of the ecological advantages of agricultural and rural areas to develop leisure agricultural products. At this stage, with the continuous development of rural tourism, ecological leisure agriculture has also achieved certain development results.

1. Leisure farm/leisure farm

Leisure farm or leisure farm is based on the ecological pastoral natural rural environment, has a certain boundary range, and uses large-scale agriculture with local characteristics Relying on resources, we provide safe and healthy agricultural products to urban residents and meet urban people's participation in high-quality rural lifestyle and experiential consumption needs. This development form integrates ecological agriculture, rural tourism, health vacation, leisure experience, science education and other functions. Its essence is a new agricultural tourism industry complex that achieves a high degree of unity of economic value, social value and ecological value.

2. Ecological Agriculture Science and Technology Park

The ecological agriculture science and technology park developed in an ecological and park-like manner is a pioneer model and demonstration model for the development of modern agriculture. After experiencing the first generation with the research and development and application demonstration of new technologies and new products as its main function and the facility agricultural technology demonstration base as its main function, today the American Ecological Agriculture Science and Technology Park combines agricultural leisure and tourism on the basis of its original functions. Effectively combined, integrating knowledge, science and leisure, it presents a breakthrough in the agricultural industry chain and builds a new post-modern agricultural panoramic industrial value system.

6. Innovation points of rural tourism

Conditions for developing rural tourism

1. The development of rural tourism requires a rich agricultural resource base. Agriculture is the general term for agricultural natural resources and agricultural economic resources. Agricultural resources include natural environmental factors that can be used for agricultural production, such as land resources, water resources, climate resources and biological resources. Agricultural economic resources refer to the social and economic factors and social production results that directly or indirectly affect agricultural production, such as the quantity and quality of the agricultural population and labor force, agricultural technology and equipment, transportation, communications, culture, education, health and other agricultural infrastructure.

2. To develop tourism agriculture, we must have rich tourism resources. The development of agriculture is closely related to the basis of local tourism development. In areas with good tourism conditions, the development of tourism will bring a large number of tourists, which will provide more opportunities to develop tourism agriculture. When analyzing the basis of regional tourism development, we should focus on the types, characteristics, resource combinations, resource distribution and tourism functions of tourism resources, and pay attention to the situation of peripheral tourism resources.

3. The development of tourism agriculture must have clear goals and market orientation. Agriculture pursues market-based returns, and any tourism product must have a selling point in the market. As for China's current development trend, the main source of tourists for tourism agriculture is cities.

4. The development of tourism agriculture requires clear location selection. Location factors are positively correlated with the number of tourists. A successful tourist agricultural park should choose the following locations: First, it is a developed urbanized area with sufficient customer source market. The second is a characteristic agricultural base with a good agricultural foundation and distinctive characteristics. Third, near the scenic spot, the tourist source market of the scenic spot can be used to attract some tourists. Fourth, develop agricultural vacation forms around resort areas.

7. Rural tourism innovation and entrepreneurship

The rise of rural tourism has promoted the transformation and upgrading of traditional agriculture and greatly improved the level of rural economic development. The development of traditional agriculture has also laid a solid foundation for rural tourism. Obviously, the positive interaction between rural tourism and traditional agriculture is not only conducive to the industrialization of traditional agriculture, but also to the upgrading of rural tourism.

This interactive development of rural tourism and traditional agriculture lies in the fact that both parties have highly consistent target markets and have the basis and conditions for integration.

First of all, the connotation and ecological concept of traditional agriculture promote the sustainable development of rural tourism.

Secondly, rural tourism promotes the sustainable development of traditional agricultural areas.

Finally, the interactive development of rural tourism and traditional agriculture has multiple benefits.