Why does the signboard look real?

Signboard refers to the sign hanging in front of the store as a sign, which is mainly used to indicate the name and mark of the store. It can be called a store logo, which can be vertical or horizontal, or the font size can be horizontally engraved on the archway in front of the store, or a giant plaque can be hung under the eaves, or the characters can be horizontally embedded in the building; The coordinates are signs set on the front counter of the shop. Sitting signboards were common before the Ming Dynasty.

Wall paintings are written on the wall of the store, indicating the business scope and category of the store. Signboards are legally defined as trade names, which are composed of words and patterns. The forms and settings of signboards are relatively fixed, but the words engraved on them are varied.

Signboard form

The forms and settings of signboards are relatively fixed, but the words engraved on them are varied. In order to meet the needs of competition, it is ok for shopkeepers to make dozens or even dozens of crosses. Beijing Deaitang Pharmacy once erected a signboard engraved with "Deaitang Shenjiazu Biography of Seven Generations of Xiaoerzhen Pills" ***2 1.

Many shopkeepers invite celebrities to inscribe on the plaque to enhance the value of their stores. There are also articles on the plaque of the shop, such as using the traditional couplet form of China: "Stay in the hotel before the cock crows, and watch the sky early" (hotel); "Business is like spring grass and money is like water" (shop). During the Ming and Qing Dynasties, hotels often used couplets. For example, the Xunyang Building in Jiujiang uses the couplet "The Unknown Building in the World". There are also numbers as font sizes, such as Liubiju and Shuanghesheng. There is also a sign hanging at the door of the store.