Comparison of Advantages and Disadvantages of Five Hotels on WeChat Official Account

1, which has the advantages of enhancing the brand value of the hotel, increasing the exposure of the hotel, helping the hotel to interact with fans, and helping the hotel to spread event marketing. If there is an online reservation function, it can be convenient for users to check in.

2. The disadvantage is that in the operation team, only the public relations department may be responsible, and some hotels may be part-time. The main page of WeChat official account is not set up perfectly, and the management of micro-mall basically only involves catering promotion. The frequency of pushing articles is different, and the content is messy, which does not reflect the characteristics of the hotel. The interactivity is not enough, which is reflected in the fact that the push content is less interactive and the background message does not reply.