How does Tik Tok Enterprise operate?

Vibrato short video is a short video platform to help mass users express themselves and record a better life. Apply artificial intelligence technology to create a variety of games for users. "Record a better life"-this is the slogan of the vibrato short video.

Enterprise is a marketing position created by Tik Tok for enterprise users. Reasonable use of enterprise number can not only realize brand marketing, but also realize efficient transformation by using its functional components.

1. Gao Yan Value According to statistics, Tik Tok's favorite users of content are basically young people, aged 2 1-25. Judging from the gender ratio of users, girls and boys are basically 64 points. Women are naturally visual animals and pay attention to aesthetics. Therefore, in the content planning, if you can find a high-value KOL, you can basically save a lot of effort.

In addition, women also like cute and interesting things in MengMeng, so many cute big V will also appear on the Tik Tok platform.

Another important reason why Gao Yan value is concerned is Jing Bie. The content of Tik Tok belongs to vertical video content. From the concept of camera framing, Tik Tok's character framing range basically belongs to close-up or even close-up. More facial expressions, movements, emotions and other details will be displayed in detail, and for users, people who look at a person at such a close distance will definitely have an advantage.

2. The first person is also the reason why the distance between content publishers and users will be very close, so if you want to get more interaction and love from users, it is best to communicate with users in the way of first person narration. No matter who you are, you can input your thoughts and opinions directly into your mobile phone. Let users automatically become your communication objects. If the content is too spectator's perspective, users will become "people who eat melons" and will not actively form interactive effects.

3. The sense of life is still because of the scenery. If you want a more realistic interactive scene, you should make the KOL in the environment and content as ordinary as possible. The more common the recording venue, the better, but there may be many creative contrast effects. For example, dancing in outdoor tourist attractions. This is also a reason why many PGC teams can't do Tik Tok content, but they are too entangled in the environment of professional studios, which destroys their sense of life.

4. Operation skill update frequency (1)

If allowed, Japan is the most ideal, and it has an absolute advantage over irregular updates in terms of IP incubation speed and more memory of your content generated by machines. One solution is to make a personal number directly and entrust it to operators (of course, people who have in-depth research and understanding of corporate and institutional brands), and at the same time publish UGC content by an interesting person who loves life. The more life, the better. For example, some scenes are based on the industries where enterprises and institutions are located, and some are personal life scenes of operators.

Another solution is the form of PGC, which records and plays a lot of content in advance and updates it every day. At present, most of them are produced by UGC, and excellent operators are hard to find. There is no need to find professional content teams and operation teams to make short-term attempts, so as to ensure the stability of the quality and quantity of brand content output.

(2) Interaction index

As mentioned earlier, if you want to get explosive content, you must pay attention to the data that interacts with users. Play rate, likes, comments, forwards and plays are all very important data. In the cold start, you can direct the relevant staff of enterprises and institutions to mobilize everyone to do basic data, especially the broadcast rate, so that the content can smoothly enter the secondary recommendation pool. Pay attention to the management of the comment area, which is basically the same as other new media content platforms, because the content of the comment area has been integrated with the main content and has become an important content source to attract users.

(3) the idea of diversion

At present, we can see where Tik Tok allows geographic information to be preserved. For example, if some food accounts publish a catering content, you can directly click on the merchant address in the lower left corner of the video to jump to the map search page, which is convenient for users to go to the physical store for consumption.

5. Access to Tik Tok Express Enterprise Customer Service System to improve operational efficiency.

The customer service system of Tik Tok Enterprise supports the access of multiple Tik Tok enterprise numbers, which is helpful to the unified management of enterprises. After binding, you can use FastCom to receive and reply fan messages on Tik Tok. 1 Operators can manage multiple enterprise numbers in a unified way, without logging in multiple enterprise numbers at a time, which greatly reduces labor costs!

Support private message access, multiple private messages of enterprise number can be received uniformly and efficiently, and fans can reply to messages in time. When fans send private messages, the system will promptly remind the customer service reception to avoid missing messages.

After the release of the vibrato video, the fans responded enthusiastically and the user comments surged, but it became the sweetest trouble ... There were too many comments to answer. How to filter out high-quality comments and give priority to reply? Tik Tok enterprise customer service system supports accessing video comments, helping customer service staff to manage comments and reply fans in time, forming a good interactive atmosphere in the comment area, improving video weight and increasing exposure!

The content of comments is updated in real time, and high-quality comments can be screened out by keywords, and targeted responses can be made, so that limited manpower can focus on high-quality comments and respond faster and more accurately.