What personalized hotel services are there?

Vision is the most important sensory function of human beings. According to the known research results, the information provided by vision system to customers accounts for 80% of the total information. Customers' perception of the tangible objects of the hotel obtained by visual system is often the most important source of the first impression of the hotel, and this "impression" plays a decisive role in the positioning and sales of hotel products. At the same time, however, the current competitive situation of the hotel industry is that similar hotels with different brands have high similarity, similar hotel designs and products, and lack of new ideas and creativity, resulting in the phenomenon that the gold content of hotel brands is low and the cultural value of hotels is vague. This situation can easily cause customers' visual aesthetic fatigue, which is not conducive to the sales of hotel products, not to mention the differentiated competition of hotels. Therefore, the exterior design and product research and development of the hotel should be based on the customers' visual sensory needs, from the perspective of uniqueness and sensibility, and according to the actual situation of the hotel, the specific scheme should be conceived, designed, reconstructed and implemented in the external environment and internal environment, so that the hotel can form an all-round attractive perception and image in the eyes of customers and promote the completion of sales tasks.

The nose is one of the most sensitive organs of human beings, and it is also the organ most closely related to memory and emotion. Smell has the extraordinary ability to instantly awaken people's deep memory, and using smell is the most effective way to realize customer perception experience. Therefore, olfactory sensory marketing is the most important part of the current sensory marketing system. The brain center of smell is closely connected with the nerve center of human emotional control, which can bring the deepest sensory experience to customers. There is a * * * knowledge in hotel operation: the first 10 minutes of staying in a place, whether good or bad, will leave a distinct impression on customers. In the original 10? Minutes later, before the core service content was presented to customers, the intervention of olfactory products became the focus of hotel attention.

Olfactory experts have always believed that it is a clever marketing method for hotels to touch customers' olfactory nerves with pleasant fragrance and promote customers' positive emotional experience and behavioral response in this subtle way. At present, well-known hotel groups are also committed to developing personalized and exclusive fragrance in line with their own brand image, hoping to use it as an important symbol that distinguishes them from other peer brands. The distinctive "fragrant business card" of the hotel strengthens the recognition of the hotel brand, improves the spatial environment of the hotel, subverts the increasingly convergent hotel design, standards and services, and brings good emotional experience to customers. Smell marketing increases customers' comfort and satisfaction, subconsciously produces memory and affection for fragrance, and increases customers' loyalty to the hotel.

Regarding the influence of hearing, most hotel lobbies will play soft background music, which will create a three-dimensional marketing environment with the hotel decoration design and aroma business cards. However, the development of hotels in auditory sensory marketing is not deep enough, and few hotels can provide brand-specific, product-customized or high recognition rate auditory products. If the hotel product design and atmosphere can be specially designed and appropriate auditory stimulation factors can be added, the sales effect will be doubled and the customer satisfaction rate will be greatly improved when customers experience the products.

About touch. The hotel's building materials and products will give customers a novel and profound consumption experience. Tactile receptor skin is also the largest sensory organ distributed on the human body surface. Hotel marketers can give full play to their imagination and impress guests through touch. There are also some hotels built with special materials, such as the Ice Hotel in Sweden, which is the first hotel built entirely of ice in the world. The doors and windows, tables and chairs, beds, lamps, including cups, are all made of ice, and the bar and bar chairs in the ice bar are all made of ice, which left a deep impression on the guests. Another example is the Salt Hotel in Bolivia, which includes most furniture made of salt, beds, tables, chairs and billiards tables from the inside out. The floor of the hotel is covered with a thick layer of salt, which makes it very soft and comfortable to step on. The walls and columns of the salt hotel are made of salt blocks and then glued together with water. After visiting the hotel, guests can't help touching the various facilities of the hotel and even sticking out their tongues to see if the hotel is worthy of the name. Most hotels' tactile and sensory marketing are embodied in hotel room products, and the forms of expression are also rich.

Many high-end hotels will try to choose high-count cotton products when purchasing linen, hoping that the delicate and soft touch will help guests bring a good sleep. In the choice of sleeping goods, many hotels have unique pillows made of various materials, such as buckwheat, silk, memory cotton and latex, so that guests can choose according to their own preferences. Bathroom is also an important place for hotel tactile marketing, such as rainforest shower, jacuzzi, all kinds of bath salts and special SPA? And so on, all from the perspective of customer tactile experience to add weight to marketing work and lock in a large number of customers.