What does occ in the hotel industry mean?

The Occ of the hotel industry is the number of rooms actually sold and the number of houses that can be sold.

The hotel occupancy rate is calculated according to the ratio of the actual number of rooms to the number of rooms available every day, excluding the rooms under maintenance. Hotel occupancy rate is an index to measure the hotel's operating conditions. The basic definition of a hotel is a commercial organization that provides users with safe and comfortable space for short-term rest or sleep. Generally speaking, it is a place where guests sleep and eat. Specifically, hotels provide services to their guests by selling rooms, restaurants and comprehensive service facilities in order to obtain economic benefits.

Generally speaking, it is easier for hotels to rent rooms with lower prices. Under the same circumstances, guests often choose products with lower prices, while high-end rooms will add some additional services and launch package products, including rent, breakfast, dinner, free WiFi in the spa and so on. Of course, you can also provide upgrade services or discounts for guests who stay for many nights to improve the occupancy rate to a certain extent.

Hotel sales channels

Own channels, that is, the hotel's own sales channels, such as agreement customers, member customers, conference guests, etc. It has the lowest sales cost for rooms distributed through the hotel's own channels, which is also the reason why major hotel groups spare no effort to develop member customers. The output value of its own channel can directly reflect the actual sales ability of a hotel, and the repeated consumption of member customers is high, which is easy to form brand loyalty.

Hotels should not only build and maintain their own traditional channels such as APP, CRS, WeChat official account and applet, but also actively try and develop new social media such as Tik Tok and Facebook. By opening official websites on new social media, they can improve brand awareness, attract traffic, expand their customer base and create favorable conditions for OCC of hotels.

Third-party sales channels, with the continuous development of third-party OTA and e-commerce, every hotel should actively cooperate with third-party OTA.