Introduction of design skills and principles of exhibition hall

Exhibition design refers to all visual arts of exhibitions and exhibitions, including indoor and outdoor environmental planning and beautification design of commercial sales spaces and service spaces such as shopping malls, hotels and supermarkets. The application of hypermedia technology in exhibition hall design has been widely used in real estate marketing, government planning, cultural activities, enterprise achievements and other exhibition projects. Next, let's take a look at the introduction of the design skills and principles of the exhibition hall!

Design skills of exhibition hall

Touched by "pictures"

The basic shape of the booth is the skeleton of the whole booth, which is the key to the formation of the great effect of booth design, especially for the effect of farsightedness. Designers regard the graphic part of enterprise logo as the basic modeling element, and abstract, summarize and stereoscopic it, thus forming a design effect that fully embodies the characteristics of the enterprise, which is different from other booth modeling. This treatment not only highlights the visual effect, attracts the attention of the audience, but also deepens the audience's memory of the enterprise. The graphic symbols of enterprises fully reflect the spirit and industry characteristics of enterprises through symbolic images with clear meanings and simple shapes, which are convenient for relevant people to identify.

Seduce with "color"

Among all artistic expressions, color is the most likely to infect people's psychology and make people judge whether it is good or bad. Color design is the key link of booth design and an important factor of success or failure. While considering the exhibition time (season), exhibition place, lighting configuration and other factors, color design must take into account the enterprise and the exhibits, and choose and use colors according to the exhibits. The color design of the booth also has a simple principle. Too many color changes can easily lead to visual fatigue, but it can't achieve the outstanding and eye-catching effect.

"Harmony is beauty". As the color part of the exhibition hall design, it is easier to form a harmonious and unified visual environment of the whole booth by using the standard color of the logo and its approximate color. When visitors visit the exhibition, they will be infected by this harmonious and pleasant environment and get emotional pleasure. It is very important for exhibitors and visitors to visit the exhibition with a good mood.

Persuade people with "words"

Graphics mainly refer to text descriptions, charts, photo backgrounds, etc. It has the same important function as the exhibits. Designers always try their best to increase the intensity of transmitting information, mainly through the use of direct, concise, easy to understand, easy to identify and easy to remember pictures and words. According to the location of the booth and the flow direction of visitors, determine the size and orientation of the pictures and texts.

Design principle of exhibition hall

The enterprise exhibition hall is different from the temporary trade exhibition hall. It is a relatively fixed exhibition space that has existed in enterprises for a long time. Therefore, when we start to build an enterprise exhibition hall, we must first have an accurate positioning, and conduct a comprehensive analysis and positioning from the aspects of design style, process materials, exhibition content and cost budget, so that the exhibition hall design company can better grasp the direction and meet the needs of enterprises.

Enterprise exhibition hall is a systematic project. According to the specific location, space modeling, area size and other objective factors of the enterprise exhibition hall, it is a topic that the exhibition hall design company needs to focus on to rationally arrange and make the limited space produce the best display effect. After understanding the needs of customers, the exhibition hall design company should plan and demonstrate repeatedly to obtain the best layout scheme and lay a good foundation for the later exhibition hall design.

The enterprise exhibition hall strives to show the overall image of the enterprise, which should have both a sense of the times and the characteristics of the enterprise. Therefore, the rational and standardized application of corporate logo in exhibition hall design will surely reflect the characteristics of enterprises and achieve unique exhibition hall design results. The main color of the exhibition hall can also be combined with the application of enterprise standard color, or reasonably extended within the range of standard color system, then the style of the whole exhibition hall will be consistent with the overall style of the enterprise, and it can also be further improved and optimized in the exhibition hall.

A good enterprise exhibition hall left a clear and strong impression on the audience. Simplicity is the best way to attract the audience, and photos, charts and text descriptions should be clear and concise. In addition, there must be prominent highlights in the exhibition hall, highlighting the key display contents by means of modeling and lighting, or highlighting and emphasizing key exhibits by means of separate display and lighting.

Different from the exhibition design, the enterprise exhibition hall is indoor and fixed for a long time, so we should pay more attention to the selection of materials. The enterprise exhibition hall reflects the strength and taste of the enterprise, so it is very particular about the selection of materials. The rational and creative application of new technologies and materials will greatly enhance the overall effect of the exhibition hall. Unlike exhibition space, you can only choose some simple finishes.

In the design of the enterprise exhibition hall, if we can integrate the cultural concept of the enterprise into it and run through the whole exhibition hall, it will undoubtedly make the enterprise exhibition hall by going up one flight of stairs. In this way, we can not only see the tangible image of the exhibition hall, but also feel the profound connotation of the enterprise spirit. Therefore, the exhibition hall design company should have a comprehensive and in-depth understanding of the enterprise, tap the cultural connotation of the enterprise, and make the enterprise exhibition hall more vivid for everyone.

The above is all the contents introduced by Bian Xiao. When designing an exhibition, it is very necessary to master its procedures. However, it is necessary to step by step, and the gradual process is intertwined and repetitive, and each stage needs constant testing.

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