Brand introduction of St. Dat Group

As the world's largest franchise hotel chain group, Shengda Company was established in 1995, and owns nine hotel chain brands, including DaysInnOfAmerica, HowardJohnsonFranchiseSystems, KnightInn, RamadaFranchiseSystems, Super 8 Motel, Travelodge, VillagerLodge, WingateInn and many other chain systems.

Among them, five hotel brands are introduced:

Wingate was founded in 1996, with 100 hotels in the United States, and another 150 hotels are under construction. Hotels are usually three to four stories high, with more than 100 rooms (at least 80 rooms). All hotels are designed according to the standard prototype, elegantly decorated and fully equipped, mainly serving the needs of business travel: the hotel has a 24-hour business center, equipped with ATMs, and rooms are equipped with high-speed access network ports. The room size is 3.6*8.4=30.24 square meters. The price is between $70 and 100. In the United States, 7 1% of tourists come from professional agents, 24% from the group company's room reservation center, and 5% from the Internet. The main target customers are male business travelers aged 35 to 49. The price is medium and high, but the service is thoughtful, which is mainly suitable for business travel.

Established in 1996, it has 175 hotels (opened or under construction) and * * * has 13500 rooms. "Villagers" soon became a recognized brand providing long-term accommodation. Since 1995, Villager has achieved a growth rate of 500%, which is the fastest among the companies in St. Dahl Banner. Villa is divided into two brands, VillagerLodge and VillagerPremier. VillagerLodge has a mini kitchen (refrigerator, microwave oven and storage room), laundry room, low telephone charges, free cable TV (with movies, sports and sports channels), daily and weekly charges, and provides 24-hour information service, fax and copy service without rent. VillagerPremier has better facilities, including online business and gym. Villagers provide long-term accommodation to make guests feel at home.

Travelodge was founded in 1946, which was developed to meet the needs of family accommodation in the American market at that time. Now it has 565 branches and 46,000 rooms. Its chain stores are all over the United States, Canada and Mexico. Travelodge is located in the middle and low-end hotels (Travelodge) and Thriftlodge, attracting mass consumers with low prices (60$-70$) and comfortable family-style services.

Founded in 1973, Super8 is the largest motel chain in the world, with 1900 motels and1/6000 rooms. The annual growth rate since 1993 is 10 1% (the annual mixed growth rate is14.5%); 1984, new stores are opened every 5.2 days, 1 989 is 3.5 days, and 1996- 1999 is 2.3 days. 1998- 1999 The growth rate of franchisees is 100%. In 2000, it was listed as the top 500 franchises in the hotel/motel industry by Entrepreneur magazine, surpassing DaysInns to become the largest economical accommodation chain enterprise in the world. Each Super8 has 6 1 room, and each room has an area of 30 square meters.

Knights is an economical or economical hotel chain, its market positioning is slightly lower than that of ordinary economical hotels, and its target customers are mainly low-and middle-income families, business travelers, truck drivers and other low-and middle-income people. Knights provide simple and comfortable services at low prices. Now it has more than 230 branches and more than 18000 rooms.

According to the statistical data of 2004 published by Hotel magazine in July 2005, St. Dat (USA) has 6396 hotels and 520860 rooms, ranking second; Ranked second in 2003, with 6,402 hotels and 518,747 rooms. Days Hotel, Howard Johnson, Tian Tian, Super 8, etc. It is the number one franchise hotel group in the world, with the number of franchise hotels accounting for 65,438+000%.