Marketing plan

Collection of 6 premium marketing planning plan templates

In order to ensure that things or work can be carried out without error, you are usually required to formulate a plan in advance. The plan refers to the plan formulated for a certain action. Planning documents. How to make a plan? The following are 6 marketing planning plans that I have compiled for you. You are welcome to share them.

Marketing Planning Plan Part 1

WeChat is now booming, and both individuals and companies are getting involved in this field, with varying degrees of good and bad. What should different industries do? As housing prices continue to rise, control measures seem to be in vain, and the topic of real estate has once again come to the forefront.

As we all know, real estate is one of the most popular industries in the advertising industry. The annual investment in advertising can be described as sky-high, such as outdoor advertising, TV advertising, newspaper advertising, etc. With the development of new media and the advent of the mobile Internet era, real estate tycoons are gradually no longer satisfied with the promotion of traditional advertising media, and have begun to set their sights on the mobile Internet, especially WeChat...

What is WeChat? ?WeChat is QQ on mobile phones, a peer-to-peer private, synchronized and real-time chat tool! So, how should it be used? XXX solution experts would like to make the following suggestions for the real estate industry:

1. WeChat is the most popular Good medium.

WeChat is a part of the media, but it should be the most important part. WeChat has opened the door to the mobile Internet. Any function can be realized on WeChat. You can do it without other media, but you cannot do without WeChat QR code. The audience is not limited to the WeChat crowd, but other forms of advertising can be used to attach WeChat public QR codes to conduct unified customer management for customers on the WeChat public platform. Relative to WeChat, the cost of promotion is lower than that of other media (Internet, portals, paper media, etc.).

2. You can use all offline and online media to promote public accounts and attract followers.

Add a QR code to a real estate advertising poster. The function of the QR code must be clearly described and the location must be conspicuous. On websites, outdoor advertisements, posters, and TV advertisements, the effects must be evaluated in a planned way. It is understandable that people generally have an attitude of testing the waters, but testing the waters without planning and thinking will only prove that WeChat plays a very, very small role in the end, but the problem is that real estate companies have not really developed and used it well. Use the most effective way to choose promotion, which is to follow the account to win prizes or participate in activities such as house purchase to attract customers' attention.

3. Do a good job in content marketing.

Content marketing is the best service in marketing. Remember, post useful and interesting information instead of advertisements! It is easy for customers to dislike the account posting advertisement information every day. Instead, it shares some information about house decoration and life knowledge every day, and it is easy for customers to like it. Advertising should be done in moderation, and it should be sent appropriately so that it does not ignore the functions of the account, but will also create dependence and continue to pay attention to it, paving the way for subsequent marketing activities. Serve your customers well, then carry out further marketing activities, and take a long-term view to catch big fish.

4. Carry out marketing activities.

However, if you don’t take the initiative to attack your potential customers, it will feel like you are not eating the meat you want.

The real estate industry is different from other industries. Projects that customers can purchase immediately have a relatively long cycle. But marketing activities targeting customers cannot be ignored. The WeChat Haiyun platform produces real estate industry templates for real estate, with stunning template styles and complete functional services (including property display, appointment viewing, marketing activities, membership cards, etc.). A strong operations team conducts in-depth analysis of different industries, with 100% customer satisfaction.

Customers can choose from more than a dozen stunning background templates and build a mobile portal on WeChat. Through this mobile portal, they can conduct comprehensive analysis of the details of the entire real estate project and the transportation, environment, and convenience facilities around the real estate. For orientation display, you can view the floor plan of the property on your mobile phone, and you can make an online appointment for free viewings.

Secondly, due to the remote geographical location of many real estate properties, the development of one-click navigation and one-click phone dialing functions saves customers the tedious process of recording addresses and phone numbers.

At the same time, the WeChat Hai team has developed an online consultation function. Customers can directly conduct online consultation with the sales customer service through the WeChat window, which is very convenient and user-friendly. Marketing Planning Plan Part 2

Activity Background:

With the accelerated development of the Internet, rapid changes are happening around us every day, and we are increasingly incorporating our Wonder gives these constant surprises. In recent years, more and more websites have entered into people's lives, providing more convenience for people's lives and work. xx network can serve as a bridge between businesses and people, better serving businesses and bringing better benefits to people. Therefore, xx.com needs to deepen its brand into the hearts of the people and form a strong brand effect, so that people and businesses can benefit from each other and achieve a win-win situation.

1. Purpose of the event

To promote the xx.com brand into Harbin, so that people can better understand xx.com and exchange or discount it online or offline through xx.com. Then it is mapped to the whole city of Harbin to increase its visibility within the city.

2. Event name

Brand promotion of xx.com and special merchants

3. Event time

October 1, XX Date - October 3, XX (can be changed according to changes, such as venue and other factors)

4. Event location

CapitaLand Plaza (Ed Store)

5. Sponsor

It is hosted by xx.com Harbin Operation Center and co-organized by various merchants.

6. Main target

Mainly targeted at consumers with xx cards.

VII. Activity Format

Physical goods will be displayed and exchanged at the event site, and the company’s relevant personnel will display the products and explain the functions of the xx network, and distribute exhibition brochures on site. Posters and roll-ups were posted before and after the event, and relevant opinion surveys and feedback were conducted.

8. Division of activities

Before the activity: 1. The marketing department will interview relevant sponsors. 2. One week before the event, the marketing department organized the distribution of flyers to ensure the timeliness of publicity. It is required to have a certain expression and introduce the approximate time and content of the event. The distribution locations are near various cooperative merchants, with the purpose of allowing consumers to get more xx cards. 3. Publish relevant promotional information on major forums, post bars, and WeChat. 4. The organizing staff will contact the venue, venue equipment, purchase products, decorate the venue, and prepare opinion survey feedback forms. 5. Anticipate problems that may arise during the event and make preparations and solutions.

Activities: 1. The staff cooperated in setting up the venue, including setting up tents, tables and chairs, product placement, audio and microphone debugging, and preparing exhibition brochures and related forms and documents. 2. Personnel distributing display booklets should explain in detail the relevant functions of the xx network so that consumers know, understand and recognize the value of the xx network model, organize personnel to maintain order on site, record the variety and quantity of product redemptions, redeemer information, opinion survey feedback, and recycling Wait for cards with face value xx, and take inventory of remaining products in a timely manner.

After the event: 1. The marketing department is responsible for cleaning the site and recycling work tools. 2. Count the types and quantities of products redeemed, redeemer information, opinion survey feedback, recycling and other face value xx cards, and take inventory of remaining products. 3. Compile feedback from opinion surveys, and summarize, analyze, and resolve opinions.

9. Cost accounting

Venue cost: x meters xx yuan xx yuan xx card replacement at the main entrance of the mall (actual cost xx yuan) - I have to marvel at this when I see this The boss's thinking is indeed superior to others!

Publicity salary xx yuan

Posters, flyers and albums xx yuan

Exchange product list: Marketing planning plan 3

1. Activity theme:

Tmall Home Decoration E Station · Huge discounts throughout the Golden Autumn and National Day

2. Event time:

October 1, 20xx---October 30, 20xx

3. Purpose of the event:

In a short period of time, through various media methods, the advantages of our company’s Tmall home decoration e-station platform will be known to everyone, so that we can stand out in promotions with other home decoration companies and attract Many people came to our company for inquiries and finally signed the order.

4. Activity content:

1. Pay deposit in advance, 500 will get 1,000 back

On October 1, 20xx---October 30, 20xx During the daily activity, all owners who pre-pay decoration deposits with our company can enjoy 1,000 yuan in return for paying 500 yuan.

The cash returned will be directly used for project payment.

2. During the National Day decoration, we will give you a construction auxiliary upgrade set

During the event from October 1, 20xx to October 7, 20xx, all owners who confirm their decoration in our company , the first 10 renovating customers can enjoy a full line of construction package auxiliary material upgrades and main material gift coupons of 20xx yuan, and 10-20 customers can enjoy main material gift coupons worth 20xx yuan.

3 , if the quota is met, small household appliances will be given as gifts

During the event from October 1, 20xx to October 30, 20xx, all owners who decorate in our company:

Over 80,000 Yuan and above ---- get a set of brand water purification system for less than 100,000 yuan

Spend 100,000 yuan and above ---- get a 42-inch brand TV for 120,000 yuan

Spend 120,000 yuan and above A free branded 1.5P air conditioner for more than NT$ 4, Marketing Planning Plan 4

The customers of this hotel are mainly middle and upper class people and government agency staff, but many of them are also spending private money, which requires the hotel to On the basis of improving the quality, the personal interests of those private consumers must be taken into consideration.

Promotion strategy

1. Place relevant green plants and promotional slogans on the left and right sides of the door to attract consumers’ attention; decorate the hotel’s external environment and make it clean and tidy. Decorate flower beds and trees, such as banners, small colorful flags, etc.

2. You can try mobile phone text message advertising, which is sent in bulk. The focus is on the old customers of the original hotel. Pay attention to using appropriate language. Introducing the hotel's latest events.

Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival and National Day must be considered, and discounts can be used.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. Introduce package meals related to the Mid-Autumn Festival and National Day. The prices should not be too high, and the per capita consumption should be controlled at 60-80 yuan (excluding alcohol).

Marketing strategy

1. Make special set meals and special dishes for the Mid-Autumn Festival and National Day. They can be divided into affordable, medium and high school according to the actual situation. There are meals for two, For types such as a meal for three, the theme should reflect family reunion, and moon cakes can be given as gifts (the price does not need to be too high).

2. Launch festive dishes and family reunion banquets that symbolize reunion, carry blessings, reflect the meaning of the festival, or have beautiful allusions, do a good job in promoting the dishes, promote the dish culture, and reflect the connotation of the dishes.

3. Since our hotel does not have accommodation services for the time being, it can work together with other large hotels that mainly focus on accommodation to introduce customers to each other. This can increase the customer base and reduce some related expenses. Special cars can be used to pick up and drop off these customers, and it is also recommended to recommend Mid-Autumn Festival and National Day packages to them.

4. Give some small gifts related to the Mid-Autumn Festival and National Day after the meal, such as moon cakes and winter dates. If it is a reunion banquet for the whole family or important guests, each table can give a Shui Yisheng cup.

5. The event is scheduled from October 1st to October 8th.

Other related strategies

Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this can be refined in the future content); play some high-grade music in the hall; the food must be served quickly; the decoration of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the flavor of the Mid-Autumn Festival and National Day.

Hotel catering National Day discount promotion plan

Every National Day, hotels will carry out various preferential and promotional activities to attract more guests to come and spend money and increase hotel turnover. How should the hotel’s eleventh discount promotion be carried out?

National Day is approaching. In order to continue to deepen cooperation with partners (China Everbright Bank, Industrial and Commercial Bank of China), the marketing department of XXX Hotel Group has specially launched a series of preferential promotions.

Promotion period: September 28 to October 9

Promotion targets: China Everbright Bank and Industrial and Commercial Bank of China cardholders

Participating hotels: 21 member hotels of XXX Hotel Group

Contents of preferential promotions:

From September 28 to October 9, cardholders of Everbright Bank and Industrial and Commercial Bank of China can make reservations by phone and When you stay, you can enjoy the following special offers:

1) Complimentary breakfast for two people;

2) Buy two, get one free, that is, a room for the third night;

< p>　3) Enjoy a 15% discount on food and beverage consumption in the hotel's self-operated restaurants;

Event supplement:

*Room reservations are based on the signed customer cooperation agreement price.

*Partners will publicize the above promotions through relevant internal channels in advance.

*Reservation customer service hotline: XXXXXX, service hours are from 8:30 am to 08:00 pm from Monday to Sunday. Outside this period, you can call the switchboard of each member hotel and transfer to the hotel reservation department or front office department. .

*XXX Hotel has the final right to interpret the above promotion content. Marketing Planning Plan Part 5

Children are the treasures of every family. "No one can suffer the child" is an old saying that grandparents often say, " It is a fact recognized by everyone that women and children make the best money. Especially as people's quality of life continues to improve, everyone has become more particular about "food" and "wear". As a result, the children's clothing market has prospered, and the children's clothing business has become a generally optimistic investment choice among investors. However, the huge market space has also brought considerable competitive pressure to children's clothing companies. On the one hand, they must break away from the low-end teams of price competition, use their brands to win the market, and take the road of brand development; on the other hand, everyone is Taking the road of branding, it is not easy to make your brand stand out in the industry. Angry Frog Network has concluded that there are many ways to promote brands, and the main methods are as follows:

1. Product interconnection

The communication power of products is often ignored by merchants. Putting the product in the hands of consumers can truly feel and make corresponding judgments about its quality. Their preference directly affects their loyalty to the brand. In the case of serious homogeneity of products in the children's clothing industry, personality differences are actually a good way to spread children's clothing brands. The foundation of a good children's clothing product is quality rather than concept. Quality includes not only product quality, but also function, design, image, packaging, etc. To ensure communication power, differentiation is the most important.

At the same time, the additional information of the product is also an important factor affecting the brand value. The product itself contains rich information, forming a distinctive personality and unique style, which directly affects the purchasing power, promotes and helps users to make decisions about the brand. Learn more and make a lasting impression.

People can even judge what brand of product it is based on its personality and style. This is the result of product power.

2. The influence of word-of-mouth

The true brand value and connotation are reflected through services and transmitted through word-of-mouth. How to use word-of-mouth to achieve effective communication? You might as well target the role of "opinion leaders" among consumer groups and display a series of personalized brand services around them, or even special targeted services. Because this type of consumer will spread word of mouth and influence the people around him through his own personal experience, which is very contagious and persuasive.

Word of mouth and service are connected together. Service comes first and then reputation comes. Because service is essentially about fulfilling a quality promise. If you do it, you will move one consumer, and through word of mouth, you will also move a group of consumers.

3. Media public relations

Public relations is always a low-cost communication tool. There is even a saying that public relations comes first and advertising comes second. Media public relations is not simply about issuing advertisements or promotional soft articles, but planning and using some events, people, topics and media to form the same focus of attention, so that companies can naturally be promoted as activists and leaders in the industry. Even a leading brand. The focus is on expressing the brand's sense of social responsibility, industry mission and integrity, allowing consumers to fully understand the company, thereby building trust in the brand. Of course, don’t let smart consumers think you are “hyping”. At the same time, the media is a double-edged sword and can also bring crises. Therefore, a media training mechanism must be formed within the enterprise to prevent the occurrence of public relations crises.

4. Leverage marketing

Event communication has its own outstanding utilization characteristics: it can arouse widespread public attention and high participation in an instant, and is a powerful measure to establish and expand brand awareness. . How to use events to take advantage of the situation, take advantage of the situation, and put your brand in the hot spots of public opinion is a good choice for low-cost communication to build a brand. Some events are rare, it depends on whether you can seize the opportunity; some events are sensational, but the cost of communication is unacceptable; some events need to be created "out of nothing", the key is to see Are you able to seize opportunities, utilize opportunities, create opportunities, put your own brand information and events together, and place yourself in hot events with high exposure frequency? This requires sufficient experience and skills.

5. Focus communication

Focus is not equal to the target audience. When choosing focus communication, you must "find the right people and find the right way". This requires you to know the information sources of the targeted consumer groups. Conduct a detailed analysis and understanding of channels and media contact habits. When you are not yet able to advertise to all the consumers you are targeting, you might as well broadcast your brand to the most valuable consumers you are targeting, make full use of people's herd mentality, and let one group of people influence another large group. people. The results may not be as perfect as you expected, but according to the "28 theory", these few people can almost achieve 80% of the market goals they set.

6. Utilization of new media

For example, you can use Internet search engines to make your brand or product always appear in the eyes of searchers at the first time and in the first position. In addition, Blogs, games, downloads, emails, individually customized news, etc. are all the most valuable platforms for companies to develop low-cost communication strategies, and they will definitely be the mainstream communication methods in the future. Media communication in the Internet era must have unique imagination, accurate judgment, and professional creative means in order to attract the attention of the masses. Every children's clothing brand that wants to take advantage of low-cost communication methods must be proficient in various new media communication methods. Marketing Planning Plan Part 6

1. Charges for guests bringing their own drinks and food:

In view of the particularity of this issue, in principle, guests are not allowed to bring their own drinks and food, but in this case Guests have special requirements. In order to meet the social needs of guests, guests are allowed to bring drinks or food into the business area for consumption, but a service fee of 20-50 yuan is required. For guests with higher spending power, higher "return" or persistence Guests with gold cards can be exempted from service charges upon confirmation by the assistant lobby manager.

2. Whether to charge service fees for room service:

Based on the charging issues of this service in major bathhouses in Changchun City, they all adopt the method of not charging service fees. If this is the case, Charging a service fee for this service may reduce the room's snack revenue, so it is not recommended to charge a service fee for this service.

3. The charging standards for expedited laundry and ironing:

Regarding the charging standards for this service, after market research, bathing of the same grade will be charged an additional 50 RMB on the original price. % service fee, according to the company's pricing principles, basically adopt the standard of 'add 50% service fee on the basis of the original price'.

4. For guests staying overnight in the bathhouse, the buffet breakfast plan is as follows:

After investigating the mid-to-high-end bathhouses, we basically adopt the 'room meal package' model, that is, staying in the guest room. Complimentary free breakfast may ignore the phenomenon of guests staying overnight in the lounge. Therefore, after research, it is recommended to adopt the "room meal package". Guests staying overnight in the lounge can also enjoy free breakfast if they spend 150 yuan or more in the lounge.

5 Charges for the use of mahjong tables and computers:

In order to facilitate the flexibility of room sales and meet the different needs of guests, the use of mahjong tables and computers is charged separately. The mahjong table startup fee is 100 yuan/time, and the computer startup fee is 80 yuan/time. (The usage time is synchronized with the room usage time)

6. Room sales method:

In order to meet the needs and requirements of different guests, room sales adopt hourly system and full-day system: For a standard room, it is 60 yuan/2 hours and 120 yuan/24 hours.

7 Use of stored-value cards:

This card is a cash storage card, with a minimum face value of XX yuan, and there is no limit to more. If you purchase this card within 15,000 yuan, you can enjoy the entire purchase 10% discount. If you purchase more than 15,000 yuan, you can enjoy 15% discount on the entire order. When the consumption amount exceeds the balance in the card, you need to settle in cash. This card does not enjoy any other discounts.

8 Gold Card (ticket cost card)

This card is issued in two forms:

(1) The cumulative consumption amount of the guest within 3 months When you reach xxxx yuan, you can get this card. With this card, you can enjoy the right to pay for xx bathing tickets. The period of use is 3 months.

(If the cumulative consumption reaches xxxx within 3 months Yuan, you can upgrade to a platinum card and enjoy xx free tickets.)

(2) The financial director and general manager have the right to directly issue this card.

9 Platinum Card

Guests who have accumulated consumption of xxxx yuan within three months can obtain this card. With this card, they can enjoy xx times of free bathing tickets. Use The validity period is three months. With this card, you can also enjoy VIP suitcases, VIP bathrobes, and VIP toiletries.

10 Discounts

Bath consumption is basically based on the principle of no discounts and no zeros, but if you encounter special events, special people, high spending power, high return rate, VIPs, etc. This discount is available:

The chairman has the authority to waive the bill, the financial director and the general manager have the authority to get 80-80% off the entire order, and the bath director has the authority to charge the cost of the ticket and 10% off the entire order. permissions. ;