What kind of market characteristics does the hotel market positioning help the hotel to establish?

Hotel market positioning is conducive to establishing the market characteristics of hotels and products.

Conducive to the establishment of the market characteristics of hotels and products: in the modern hotel market, there is a serious oversupply phenomenon, which makes hotels of the same type try their best to compete for limited customers, and the potential competition is eager to try and be ready to attack. The competitive environment in the market is harsh and the competitive pressure is enormous.

Resort hotels located in scenic spots are at a competitive disadvantage in the tourism market due to the saturation of resort hotels and other factors. After market research and segmentation, it was transformed into a conference hotel. After this positioning is determined, in the whole transformation process, the hotel thinks priority, and the luxury of the conference hotel may not be important, but the perfect supporting facilities are the first.

Hotel product positioning method:

(1) Positioning by attributes and benefits: The attributes of hotel products and the benefits gained from them can make customers aware of its positioning.

(2) Positioning by quality and price: Changes in price and quality can create different positioning of products. In general, the quality depends on the raw materials or production technology and technology of the product, and the price often reflects its positioning.

(3) Positioning by product use: The basic starting point of this positioning method is to carry forward the various uses of the same product project and analyze the applicable markets of various uses.

(4) Positioning by users: This is a product positioning method commonly used by hotels, that is, hotels guide some products to suitable users or a target market, so as to shape the appropriate image of these products according to the characteristics of these users or target markets.