Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou.

Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou.

Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou. In recent years, the business activities and business map of Shaolin Temple have repeatedly attracted public attention. 20 15 Shaolin Temple reported that it would "engage in real estate" overseas, and Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou.

Henan Shaolin Temple bought Zhengzhou 1 land for 452 million yuan. Since its establishment in 2008, Shaolin Intangible Asset Management has invested in 16 companies, with the largest single investment of160,000 yuan, totaling nearly 80 million yuan, covering tea, culture, tourism and other fields. At present, there are 7 companies investing in Shaolin intangible assets management, with 8 cancelled and/kloc-0 cancelled.

New buyers appear in Zhengzhou land market. On the morning of April 6th, Zhengzhou City sold a commercial land in Zhengdong New District by listing, and Henan Song Tie Digital Technology Co., Ltd. (hereinafter referred to as "Song Tie Technology") won the bid with a reserve price of 452 million yuan.

The parcel covers an area of about 38,200 square meters, and the land uses are retail business, wholesale market, catering, hotel land and commercial and financial land. The planned plot ratio is less than 1.5, the building density is less than 40%, and the building height is less than 24m.

On February 3, 2020, 65438+2020, Zhengdong New District Management Committee tailored the industrial implementation plan (hereinafter referred to as the "Plan") for this parcel, and positioned the project as a cultural industry. After the completion, the main formats must be engaged in performing arts, cultural exhibitions, cultural and creative industries, office buildings, hotels and service apartments.

Specifically, it includes an performing arts center with a building area of about 6,000 square meters, an art exhibition hall with an area of about 3,000 square meters, a Wenchuang Industrial Park with an area of about 1 1000 square meters, an international five-star hotel with an area of about18,000 square meters, and an area of about19,200 square meters.

Guan Rongxue, an analyst at Zhuge Housing Data Research Center, pointed out that at the end of last year, Henan Province proposed to implement the strategy of integrating cultural tourism and cultural innovation, and at the same time clearly made cultural tourism and cultural innovation a strategic pillar industry in Henan Province during the 14 th Five-Year Plan period. Therefore, the acquisition of reserve land not only meets the urban development goals, but also reduces the cost to a great extent.

Compared with the land delisted at the reserve price, Song Tie Science and Technology, a delisted enterprise, attracts people's attention. According to Tianyancha information, Song Tie Science and Technology was established on March 22, 2022 with a registered capital of 452 million yuan. Its business scope includes digital cultural and creative software development, commercial performances, park management services, house leasing, real estate development and management, etc.

The two major shareholders of Song Tie Science and Technology are Henan Tietou Comprehensive Development Co., Ltd. and Henan Yuanhan Real Industry Co., Ltd. (hereinafter referred to as "Yuan Han Industry"), with the shareholding ratios of 565,438+0% and 49% respectively. Among them, the ultimate beneficiary of Yuan Han industry is Shi Yongxin, the abbot of Shaolin Temple in Songshan, Henan. From the perspective of equity path, Shi Yongxin holds 80% equity of Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin Intangible Asset Management"), and Henan Shaolin Intangible Asset Management Co., Ltd. holds 70% equity of Yuan Han Industry.

According to the information of official website in Shaolin Temple, Shi Yongxin/kloc-0 was born in northern Anhui in 1965, and became a monk in Shaolin Temple in 198 1 year (16 years old). 1987 took over as the director of Shaolin Temple Management Committee and199 as the abbot of Shaolin Temple.

1998, Shi Yongxin established Henan Shaolin Temple Industrial Development Co., Ltd., and under the leadership of this company, Shaolin Temple began to expand its commercial territory. After years of development, Shaolin Temple's business spans many fields such as culture, catering, medicine and clothing, and has registered many companies and trademarks.

Among them, Shaolin intangible assets management is one of the important assets of Shaolin Temple and an important platform for its commercial operation. Its shareholders are Shaolin Temple in Songshan, China, and two natural persons, Shi Yongxin and Shi Gan Yong, holding 65,438+00%, 80% and 65,438+00% respectively. In addition to managing Shaolin and its own intangible assets, the company's business also includes cultural and artistic exchanges, martial arts exchanges, cultural performances and brokerage services, tourism resources and product development, and import and export of goods and technologies.

Since its establishment in 2008, Shaolin Intangible Asset Management has invested in 16 companies, with the largest single investment of160,000 yuan, totaling nearly 80 million yuan, covering tea, culture, tourism and other fields. At present, there are still 7 companies investing in Shaolin intangible assets management, with 8 cancelled and/kloc-0 cancelled. The revoked company is Shaolin Zhongli Cultural Industry Development Co., Ltd., which was established on 2065,438+04, and its business scope includes cultural industry investment, cultural facilities construction, project introduction and real estate development.

Undeniably, Shi Yongxin promoted the commercial operation of "the first brake in the world", including the development of "Kung Fu" economy through registered companies and trademarks; Open a shop in Taobao, selling Zen and acrobatic supplies and creative items catering to young people, and hosting other temples.

According to Tianyancha information, Shi Yongxin currently actually controls 18 enterprises, such as Henan Ding Song Cultural Tourism Development Co., Ltd., Henan Shaolin Intangible Assets Management Co., Ltd. and Henan Songshan Shaolin Tea Co., Ltd. ..

In the view of Guan Rongxue, an analyst at Zhuge Housing Search Data Research Center, "the market's evaluation of Shaolin Temple's cultural tourism industry is more about its commercialization, and its operating model is gradually moving towards light assets. In fact, this is also in line with market development. " It is further pointed out that the cultural tourism industry with strong traditional culture, such as Shaolin Temple, is more influenced by urban characteristics, and the coverage of Shaolin Temple's cultural tourism industry is gradually diversified, but the survival and development characteristics of geographical restrictions still exist.

Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou. Shaolin Temple, the ancestral home of Zen Buddhism, is going to enter the real estate market.

On April 6th, the news from Zhengzhou Gongx Resources Trading Center showed that Henan Song Tie Digital Technology Co., Ltd. won the right to use Zheng Zhengdong [2022] No.2 (net) plot for 452 million yuan. Song Tie Science and Technology has just been established for two weeks, with a registered capital of 452 million yuan. Henan Tietou and Yuan Han Industry hold 565,438+0% and 49% respectively, while Yuan Han Industry is backed by Shaolin Asset Management and Shi Yongxin, the current abbot of Shaolin Temple.

In recent years, the commercial activities and commercial maps of Shaolin Temple have attracted much public attention.

20 15 it is reported that Shaolin temple wants to "engage in real estate" overseas. For a time, "Shaolin Temple will build a four-star hotel and golf course in Australia" and other news detonated online media at home and abroad. In September, 2020, Shaolin Temple caused widespread concern because of a trademark dispute with Mason Clothing. At that time, the media found that the number of trademarks applied by Songshan Shaolin Temple reached 666. Since 2009, Shaolin Temple has repeatedly reported that it will be listed on the capital market. Shi Yongxin explained that "Shaolin Temple will never be listed."

452 million won a commercial land.

On April 6th, a total of 64.795 mu of commercial land was sold in Zhengzhou East District, Zhengzhou City, with a total transaction price of 526 million yuan. Zhengzhou Jianqi Real Estate, a subsidiary of Henan Jianye Group, won the land use right of Zheng Zhengdong [2022] 1 (net) for 74 million yuan.

Henan Song Tie Digital Technology Co., Ltd. won the land use right of Yu Zhengdong [2022] No.2 (net) with a reserve price of 452 million yuan. The plot is located in the south of Yuxiang Road and the west of Longhu Inner Ring East Road, with an area of 57.25 mu, and is used for retail business, wholesale market, restaurants, hotels and commercial finance.

According to Tianyancha data, Song Tie Digital Technology Co., Ltd. (hereinafter referred to as "Song Tie Technology") was just established on March 22nd, 2022, with a registered capital of 452 million RMB, which is exactly the same as the turnover of this land acquisition. It can be said that this land is tailor-made for it. The legal representative of Song Tie Science and Technology is Bao Xia, whose business scope includes digital cultural creative software development, commercial performances, park management services, house leasing, real estate development and management, etc.

According to Time Finance, the management committee of Zhengdong New District customized the industrial implementation plan for this plot on June 35438+February 3, 2020, and positioned the project as a cultural industry. After the completion, the main formats must be engaged in performing arts, cultural exhibitions, cultural and creative industries, office buildings, hotels and service apartments.

Specifically, it includes an performing arts center with a building area of about 6,000 square meters, an art exhibition hall with an area of about 3,000 square meters, a Wenchuang Industrial Park with an area of about 1 1000 square meters, an international five-star hotel with an area of about18,000 square meters, and an area of about19,200 square meters.

The two major shareholders of Song Tie Science and Technology are Henan Tietou Comprehensive Development Co., Ltd. and Henan Yuanhan Real Industry Co., Ltd. (hereinafter referred to as "Yuan Han Industry"), with the shareholding ratios of 565,438+0% and 49% respectively. Yuan Han Industry is 70% owned by Henan Shaolin Intangible Assets Management Co., Ltd. (hereinafter referred to as "Shaolin Asset Management"), and Shaolin Asset Management is 80% owned by Shi Yongxin, the current abbot of Shaolin Temple. From the perspective of equity path, Shi Yongxin is the ultimate beneficiary of Yuan Han industry.

For Shaolin Temple's entry into real estate, netizens were in an uproar: "Isn't Shaolin Temple a pure land?" "Can the abbot be the boss?" "The world is changing rapidly, and Shaolin Temple has become a mountain." . Some netizens said, "How can I become a monk in Shaolin Temple?" .

20 15 spread to Australia to "engage in real estate".

China Fund newspaper reporter noted that this is not the first time Shaolin Temple has touched on real estate. As early as 2065438+February 2005, news such as "Shaolin Temple will build a four-star hotel and golf course in Australia" set off an upsurge of online media at home and abroad.

It is reported that on February 23rd of that year, Shi Yongxin personally handed a check of A $410.2 million to Jaonna, mayor of Shoerhaven, New South Wales, and paid off the10.8 million mu of land sold by the municipal government to Shaolin Temple in one fell swoop. At that time, the media reported that "Shaolin Village real estate development project was restarted after 9 years. In addition to planning to build a Shaolin Temple in Australia, the project also includes a four-star hotel and other facilities. "

According to the report, in view of the huge land area of the project and its remoteness from the city, it is difficult to build a traditional China temple and Buddhist temple in isolation. The planning company and Australian Shaolin representatives have put forward their opinions to abbot Yongxin: adopt a compound development model, namely, temple meditation hall, Kung Fu school, Buddhist medical health, herb garden and resort hotel, golf course and commercial service facilities. , both Buddhist practice and leisure vacation. Shaolin Temple is solely responsible for religious and public welfare projects.

In this regard, Shi Yongxin, the abbot of Shaoshan Shaolin Temple, as a representative of the National People's Congress, responded to Xinhua News Agency during the two sessions that year, saying that the construction of Shaolin Cultural Center in New South Wales, Australia has started, and domestic architects are planning and designing the temple community of "big Zen Hall and small Zen Room" according to the style of "simplicity, province and emptiness" of Zen. "

Shi Yongxin said, "Shaolin Temple's meditation space, farming meditation space and martial arts space must be dominated by Shaolin Temple. If entrepreneurs see the flow of people, demand and business opportunities, everyone is willing to enjoy it. As long as the Australian government and people are willing and investors are willing, I will only say yes. "

The commercial map of Shaolin Temple is huge.

1982, a movie "Shaolin Temple" became popular, which also made more people know about Shaolin Temple.

1987, after the abbot died, 24-year-old Shi Yongxin officially became the host of Shaolin Temple. Shi Yongxin, on the other hand, has different ideas. He presided over the reconstruction of the Dharma Hall, Bell Tower and Drum Tower, and also set up a "Shaolin Monk Group" to tour the country, further enhancing the visibility of Shaolin Temple. Under the management of Shi Yongxin, who has an MBA degree, Shaolin Temple also took advantage of the trend and tried various commercial means, including registering a company, performing commercial performances, establishing temples, opening Taobao shops and so on.

In commercial operation, Shaolin Temple can be called a group operation.

1998, Shaolin Temple established an industrial company to operate Shaolin Zen tea and Shaolin vegetarian cake business; In 2002, he founded a publishing company called Shaolin Bookstore and published books such as Shaolin Kung Fu. In 2007, Shaolin Elysium Co., Ltd. was established, dealing in sporting goods, cultural goods and tourist souvenirs, and also operating a restaurant in Shaolin Temple. In May 2008, a Taobao shop named "Shaolin Happy Place" opened, dealing in buddhist supplies and martial arts supplies.

In addition to these businesses, Shaolin Temple has also expanded its income sources by authorizing online games related to Shaolin, cooperating with third-party companies to develop Shaolin music, opening Unicom numbers and auction numbers. These attempts are quite avant-garde.

According to Tianyancha's data, the main platform for the commercialization of Shaolin Temple is Shaolin Asset Management, with a total investment of 16 companies. At present, there are still 7 companies, 8 companies have been cancelled, and 1 has been revoked. Shi Yongxin currently actually controls 18 enterprises, including Henan Ding Song Cultural Tourism Development Co., Ltd., Henan Shaolin Intangible Assets Management Co., Ltd. and Henan Songshan Shaolin Tea Co., Ltd.

(The corporate map of Shaolin Temple compiled by the Chinese version of Bloomberg Businessweek)

In September 2020, Shaolin Temple issued a statement denying any cross-border cooperation with the domestic brand "Mason", and even asked it to remove all goods marked with the word "Shaolin" on the grounds of infringement. At this time, people are surprised to find that according to the data of China National Intellectual Property Administration China Trademark Network, from 1997 to 2020, the number of trademarks applied by Songshan Shaolin Temple has reached 666.

Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou. On the morning of April 6, Zhengzhou sold a piece of commercial land in Zhengdong New District by listing. Henan Song Tie Digital Technology Co., Ltd. (hereinafter referred to as "Song Tie Technology") won the bid with a reserve price of 452 million yuan, with a land area of about 38,200 square meters. The land can be used for retail, wholesale markets, restaurants, hotels and commercial finance. The planned plot ratio is less than 1.5, the building density is less than 40%, and the building height is less than 24m.

On June 3rd, 2020, 65438+February 3rd, Zhengdong New District Management Committee customized the industrial implementation plan (hereinafter referred to as the "Plan") for this plot, and positioned the project as a cultural industry. After completion, the main business forms must be cultural performances, cultural exhibitions, cultural and creative industries, office buildings, hotels and service apartments.

Specifically, it includes a cultural performance center with a building area of about 6,000 square meters, an art exhibition hall with an area of about 3,000 square meters, a cultural and creative industrial park with an area of about 1 1000 square meters, an international five-star hotel with an area of about18,000 square meters, and a serviced apartment with an area of about19,200 square meters.

At the end of last year, Henan Province put forward the integration strategy of culture, tourism, culture and innovation, and clearly made culture, tourism and cultural innovation a strategic pillar industry in Henan Province during the Tenth Five-Year Plan period. Therefore, the reserve price bidding not only conforms to the urban development goal, but also reduces the cost to a great extent.

Compared with the bottom price, Song Tie Science and Technology, a trading company, attracts people's attention. According to Tianyancha information, Song Tie Science and Technology was established on March 22, 2022 with a registered capital of 452 million yuan. Its business scope includes digital cultural creative software development, commercial performances, park management services, house leasing, real estate development and management, etc.

The two major shareholders of Song Tie Science and Technology are Henan Tietou Comprehensive Development Co., Ltd. and Henan Yuanhan Real Industry Co., Ltd. (hereinafter referred to as "Yuan Han Industry"), with the shareholding ratios of 565,438+0% and 49% respectively.

Among them, the ultimate beneficiary of Yuan Han industry is Shi Yongxin, the abbot of Shaolin Temple in Songshan, Henan. From the perspective of equity path, Shi Yongxin holds 80% equity of Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin Intangible Asset Management"), and Henan Shaolin Intangible Asset Management Co., Ltd. holds 70% equity of Yuan Han Industry.

According to the information in official website of Shaolin Temple, Shi Yongxin was born in northern Anhui. 1965. 198 1 year became a monk in Shaolin temple (16 years old). 65438-0987 Director of Shaolin Temple Management Committee, 65438-0999 abbot of Shaolin Temple.

1998, Shi Yongxin established Henan Shaolin Temple Industrial Development Co., Ltd. ... Under his leadership, Shaolin Temple began to expand its business field. After years of development, Shaolin Temple's business spans many fields such as culture, catering, medicine and clothing, and has registered many companies and trademarks.

Among them, Shaolin intangible assets management is one of the important assets of Shaolin Temple and an important platform for its commercial operation. Its shareholders are China Songshan Shaolin Temple, Shi Yongxin and Shi Gan Yong, holding 65,438+00%, 80% and 65,438+00% respectively.

In addition to managing Shaolin Temple and its intangible assets, the company's business also includes cultural and artistic exchanges, martial arts exchanges, cultural performances and brokerage services, tourism resources and product development, and import and export of goods and technologies. Shaolin Intangible Asset Management Company has invested 16 companies, with a single maximum investment of160,000 yuan and a total investment of nearly 80 million yuan, involving tea, culture, tourism and other fields. At present, 7 companies invested by Shaolin Intangible Asset Management Company still exist, 8 companies have been cancelled and 1 company has been cancelled.

The revoked enterprise is Shaolin Zhong Yi Cultural Industry Development Co., Ltd., which was established on 20 14. Its business scope includes cultural industry investment, cultural facilities construction and project introduction, real estate development, etc.

Undeniably, Shi Yongxin promoted the commercial operation of "the first temple in the world", including the development of "Kung Fu" economy through company registration and trademark registration. Open a shop online, sell meditation and creative products for young people, and host other temples.