The group brand of Tianlun International Hotel Management Group

The name of the group "Tian Lun" contains the yearning for a better life in traditional Chinese culture - family happiness, which shows that the group will provide every guest with the ultimate happiness life. "Let everyone feel the warm, comfortable and personalized feelings. And created a legendary service that is caring and delicate like silk.

Customer needs are our direction. Brands established based on the differentiated needs of customers can better meet the expectations of customers at different levels.

With the deepening of the group's market development and brand management, in order to meet the product needs of different customer groups and further clarify the brand division, Tianlun International Hotel Management Group will grandly launch three major segmented brands - Tianlun Royal (Tianlun Royal), Tianlun Rega (Tianlun Rega), and Tianlun Elite (Tianlun Elite) are respectively targeted at five-star hotels, four-star hotels, and mid-range business hotels. Group executives said that these three sub-brands are already mature products of Tianlun Group. This year, they have been more clearly integrated and divided on the original basis. The purpose is to provide more targeted services for different market segments and make the group's brands stand out in different markets. Product line extension development.

Tianlun International Hotel Management Group and its three sub-brands will soon launch new logos. The group logo has been further simplified on the original basis to highlight the visual image. The logos of Tianlun Royal and Tianlun Ruijia will use the same graphics as the group's logo, but will be distinguished in color and font. This will not only highlight different product features, make the brand division of Tianlun International Hotel Management Group clearer, but also reflect the group's management. Consistency and authority, and easy to remember. As a featured brand, Tianlun Exquisite shows an elegant and capable business temperament. The overall design is dignified, steady, concise and restrained, full of texture, highlighting the quality of Tianlun Group.

The senior management of the group stated that brand segmentation is the result of market segmentation, a vertical extension of the Tianlun brand, and an important strategy for Tianlun International Hotel Management Group to improve its marketing system and optimize its brand. Launching a new brand on the occasion of being selected into the "Top 300 Global Hotel Groups" by HOTELS magazine, an authoritative industry media, will further unify Tianlun Group's brand image and lay the foundation for the personalized development of different brands. The group will continue to provide high-quality services to guests in different market segments and create high benefits for owners.

Tianlun International Hotel Management Group

Tianlun Royal

Tianlun Ruijia

Tianlun Exquisite Regal Hotel four-star hotel - Rui Style representative: Outstanding, fashionable and elegant.

Reige represents a fashionable and elegant style, a lively and casual spirit. She advocates simple and inspired design, and likes to experience life through changes...

Brand Story:

The brand logo contains the concepts of auspicious birds and flowers. The English capital letter “Ramp; The "auspicious bird" is a mythical creature in ancient Chinese legends, which symbolizes the brand's elegance, refined style and eternal spirit of pursuing high quality. Visually, it presents a sense of luxury and modernity. The orchid-like shape also presents the diversification of hotel products and the attributes of business and leisure products, with an elegant and fashionable shape. The logo reflects the creation of a comfortable noble feeling and warm service for guests! It brings auspiciousness, happiness and contentment to the guests. Ruiting Hotel, a five-star hotel - represents Ruiting: nobility, luxury and extraordinary magnanimity.

The Ruiting brand originates from our loyal customers' reliance on Tianlun's meticulous service concept. They are wise and elegant, advocating the affinity and delicate emotions of Asian culture, and naturally integrate into and enjoy it.

Brand Story:

The brand logo is simple, elegant, noble and soft, reflecting a certain degree of affinity. The graphic structure is an upright slender oval, tall and straight, and the white lines and panels in the middle look like a beautiful woman with long hair shawl in an abstract painting.

The white lines and block graphics originate from the initial letter R of Ruiting's English name Radegast. The smooth curves are like smooth and elegant silk, just like the tenderness of a family. The English name Radegast originates from the goddess who represents hospitality to guests in Greek mythology, embodying Tianlun International Hotel Management Group's philosophy of providing guests with meticulous and considerate services. The English name comes first to strengthen the international feel of the brand. The logo is placed between English and Chinese to achieve an ideal visual proportion and balance, making the logo more integrated and the brand personality more prominent.