How about opening an express hotel? How to open an express hotel?

If you open an express hotel? The word express hotel is familiar to many people, and it is also a project that investors love very much at present. Here's how to open an express hotel and how to open it. In recent years, with the rapid development of express hotels in China, the hotel market once reached saturation. The sudden emergence of express hotels has changed the development direction of the whole hotel market. The traditional "multi-star" hotels have gradually separated from the main choice of consumers, and express hotels are occupying the whole hotel market at times the speed. So what is the reason for the Express Hotel to stand firm in the case of a large number of hotels? What is the way for express hotels to grasp the lifeblood of the market? How about opening an express hotel? Choosing the right consumer groups is the foundation. "Compared with high-star hotels, the main consumer groups of express hotels are small and medium-sized business travelers, self-help groups and young people, and the consumer groups are younger." The head of the marketing department of Harbour Impression Hotel Chain said. The development of hotels can not be separated from the support of customers, and there will be different marketing methods and strategies for different age groups. Through the understanding of many express hotels, many express hotels attract customers in different ways in details, but their marketing methods have a * * * nature, which is aimed at the consumption preferences of young people. As the head of the marketing department of Harbor Impression Hotel Chain said: "Although high-star hotels rely on luxurious facilities, comprehensive services and diversified entertainment venues to attract customers. The consumption market of high-star hotels is saturated, and the tenants who go to high-star hotels are mainly high-level people, and their spending power is very high. After all, they account for a small part of the overall consumer groups, and these groups are divided up by many high-star hotels. There are many ordinary consumers, especially young consumers. And the express hotel has seized this point to open up the market. Because the target consumer groups are different, the development direction and marketing strategy are naturally different from those of high-star hotels. " How about opening an express hotel? Innovation is the "lifeline" of express hotels. In terms of marketing strategy, the economy hotel has its own unique strategy, that is, innovation strategy. The person in charge of the marketing department of Harbour Impression Hotel Chain said that the room facilities of a hotel can give people the most intuitive first impression, and many express hotels have seized this and made the rooms unique and bright. It can make guests remember this hotel forever as soon as they enter the room. In the impression hotel chain in Harbor, the main facilities of guest rooms, like other express hotels, emphasize convenience, neatness and warmth. But the difference is that in some details, the hotel has also done some actions, such as fashionable room decoration; The murals are mainly impressionist style, highlighting the overall style of the hotel; There is a multi-purpose socket on the desk, and any plug of the mobile phone can find "home"; Bottled drinking water for guests is placed on the bedside table, and the "free gift" sign is clear and eye-catching, which is convenient for guests and reflects environmental protection. Many consumers said that this design is novel and intimate, and many designs are deeply imprinted in consumers' minds. A manager of the hotel said: "At this stage, the hotel industry competes for innovation in hardware and services in software." How about opening an express hotel?