What is the Sina Weibo page?

Although it has been several weeks since the product release, for ordinary users, there is still no clear understanding of the new product page. The official explanation is that "it encapsulates things in the framework of Weibo", which is obviously not the language of the earth people. Page = public * * * homepage +LBS+ service recommendation, combined with the speech made by Cheng Yu, general manager of commercial products department of Sina Weibo, in the 42nd offline activity of Geek Park, "Talking about New Things: Dialogue with Sina Weibo", Bian Xiao finally reached such a conclusion. The Page Pages of businesses around the all-encompassing page are the most comprehensive at present, covering consumer places such as "food", "coffee shop, teahouse", "cinema" and "express hotel". When choosing a cinema, we will first show the running accounts of nearby cinemas according to your geographical location, and then cooperate with other third-party video websites such as Time Network after entering the cinema page. If you keep clicking, you can see more data from Time Network: film introduction, screening schedule, and comments from netizens. Back to the essence of Weibo, we can also weave these contents into a new Weibo through short links. Have a little desire to see? Don't worry, slide the screen, and you will see all the Weibo who signed up here, thus becoming the last truckload of straw to crush your consumption. However, because data mining in Weibo is still in the primary stage, you can also see various irrelevant information such as "Why I love you so much, but you left me" and "It feels good to be stingy". Even more cruel, you can even see photos uploaded by users here, which are more reliable than text pictures. Think about it, what else can you shoot in the cinema? It is nothing more than movie tickets, queuing pictures, and movie screenshots. These are all effective communication contents. In addition, it's true-selfies are not directly related to movies, but when you drool over the next picture, it will naturally increase your goodwill and the probability of derailment. YY found that in addition to LBS, the Weibo page provides more content similar to the official home page. After the location is claimed by Bainaohui Studios, an icon of "Official Weibo" will be added to the official homepage, and Weibo information woven by the official Weibo will be put on the Weibo registered by netizens, so as to increase the human touch of the official homepage. Check the name, birthday, school, address and telephone number of the cinema through "Details". In addition, "map" and "surrounding road conditions" are provided for reference. If you like Facebook, we can also give him a "like". Finally, return to accurate service recommendation. When you make up your mind to watch this movie, you will easily find that coupon information is included in this page. I believe that in the future, Sina Weibo will be implanted in Weibo's Payment and Weibo's seat selection. In addition to the "peripheral" pages, Sina has also established "books" and "music" pages, and the principle is similar to the above: relevant content and third-party websites are embedded in the corresponding pages. In addition, there are "enterprises", "topics" and "individuals" pages, which you can explore by yourself. The ubiquitous page is deeply hidden in the entrance of the webpage. Only by clicking the login icon of other users can you enter the relevant page. Just because Sina found that 75% of users came from the mobile terminal, it strengthened the strategy of mobile priority, but on the mobile phone, you may inadvertently enter the page. Yes, there are too many entrances on the mobile terminal, which is too messy. You can enter the page options through the "sign in" icon in the upper right corner, or you can enter the page through the "box" in the menu bar. In addition, when browsing Weibo, you can also enter the page through the corresponding sign-in icon. It's really hard for me to accept Libra. Although sometimes this kind of "one-stop shopping" feels good and saves time, the messy entrance often makes me forget where I saw the page of "Bainaohui Studios" last time, which is contrary to "users will not consider what kind of entrance, but only what kind of scene". Business landing and page landing are the latest ways to realize traffic in Weibo. In addition to the mining of big data, access to third-party websites is particularly critical. Cheng Yu emphasized that Sina Weibo will only be a platform, and will not set foot in third-party areas such as "street sweeping", focusing on traffic sharing. However, when the platform is large enough, the magnet effect will naturally occur, and perhaps offline businesses will come to you. If the hypothesis comes true, it will rise to the realm of self-cultivation However, the "self-censorship" mechanism of Sina Weibo is somewhat worrying. Whether users can accept Weibo's enlargement is more worthy of attention than guessing the future. Now Sina Weibo has drifted away from Twitter. Compared with Twitter media, Page's move has brought Sina closer to commercialization. To become a supermarket like Carrefour, users' shopping carts can load more goods in a short time, and shopping carts of third-party websites can load more users. But in the long run, you will inevitably wonder whether to brush Weibo to watch the news and friends' information, or go shopping. When there is a lot of shopping information in your information stream and cinema coupons are shared, your friends may be more willing to see your "circle of friends". I would rather pay for logging in to Weibo than paying in Weibo. What about you? Weibo is a place where people send Weibo and comment, which reproduces the scene of a hundred flowers and a hundred schools of thought contending. Speech is the foundation of Weibo. Although the current situation in China has led to the rapid growth of fast consumer services such as games, the charm of the Internet is exactly what we hope to believe in the future. If you go too far, you will hurt your eggs. Let the bullet fly for a while.