The development prospect of homestay

First of all, we should subdivide the market, find out the correct self-positioning, let the positioning reflect the personality, and sell our feelings for personalized marketing. Proper market segmentation is the key to positioning and even the success of the whole marketing. Proper positioning can not only avoid confrontation with powerful similar homestays, but also concentrate resources and energy to create their own characteristic model, gain customers' goodwill and enhance customer loyalty. For example, in the above case, Wuer Inn aims to create a comfortable accommodation environment, so that residents can feel warm and leisurely, while Arrokangba Manor is committed to providing high-end boutique accommodation, promoting culture and minority culture, with distinctive features.

Secondly, use the Internet to promote homestays and break through word-of-mouth marketing. As a new form of accommodation, B&B is different from traditional hotels. Guests usually learn about B&B through various websites and mobile phone applications before check-in. At this time, does the hotel have a special website, the quality of the website, whether it reflects the characteristics and advantages of the hotel, or whether the hotel cooperates with various application software to provide reservation services, etc. , has become the key to hotel marketing. At the same time, the host of the people also plays a key role. Private friendship is often established between people's hostels and residents, so that residents can understand the values pursued by people's hostels. This is the first step for residents to help the homestay publicize.

In terms of service, it is necessary to improve the service quality system that satisfies customers, improve the salary and welfare system of employees, have a reward mechanism for performance appraisal, and establish a good training mechanism. Service should be regarded as an additional benefit of products and become one of the core competitiveness of hotels, and strive to create a unique accommodation experience for guests. "The customer is God". Only by satisfying the residents can we impress them and then take the initiative to become "repeat customers".

In terms of management means, hotels should establish their own professional network, realize technological innovation and create intelligent hotel services. Such as collecting and analyzing relevant accommodation data, and using modern technology to realize integrated management of accommodation. This should be the development trend of modern homestays and a good development opportunity under the background of the Internet.

In terms of management ability, we should strive to develop hotels into chain management, group management and cost management. Upward integration can integrate homestay and ecological farm; Downward integration, homestay is combined with ecotourism, adventure tourism and other tourism forms to expand business; Expand outward, introduce foreign brands, and invest in the acquisition of brands or services related to the existing homestay business ... For Lijiang, where life is leisurely, residents may wish to combine accommodation with bar catering and specific tourism projects to achieve diversified development. For B&B's corporate culture, we should build B&B's corporate culture, we should build a dual culture, a culture of customer satisfaction, a culture of employee development and innovation, and improve the quality of managers. This requires the owner to pay attention to the local culture and people's feelings while investigating the existing homestay market, and explore his own unique homestay culture. It should be noted that the B&B culture is finally implemented in hardware facilities and software services. , and should not just talk.

In short, from the source of "production" to the link of "sales", operators should always keep in mind self-positioning and "characteristic management". "Creating a unique experience for the guests" is the ultimate secret to make the hotel unique.