Metro supermarket detailed information

Metro Supermarket is a retail and wholesale supermarket group that owns a number of Metro cash-and-carry shopping malls under the brands Metro and Makro (Europe only). It is a component company of the German stock index DAX and a member of the World 500 One of the strongest brands, with branches in 32 countries.

Metro warehouse-style supermarket is a retail format that combines supermarkets and warehouses into one. It eliminates the need for independent warehouses and distribution centers of traditional retail enterprises, achieves rapid replenishment during operations, and ensures low-cost and efficient operation of supermarkets. There are obvious differences in the overall planning and design of warehouse supermarkets and ordinary supermarkets.

On July 19, 2018, the Fortune Global 500 list was released, with Metro ranked 269th.

In the 2018 list of the world's top 500 brands, Metro ranked 170th. Basic introduction Company name: Metro AG Foreign name: Metro AG Headquarters location: Germany Date of establishment: 1964 Annual turnover: 59.219 billion euros (2015)? Also known as: Metro Supermarket Founder: Otto Beisheim ( Otto Beisheim) Introduction, financial report data, supermarket introduction, company overview, development, basic characteristics, Introduction Metro started its business in Germany in 1964 with a 14,000 square meter warehouse store. Metro has attracted attention in the market with its new marketing concept of "cash and carry" (cash transactions, choose and carry). After nearly 50 years of development, Metro has now become one of the largest commercial chain companies in Europe, and has ranked third among the world's top 100 retailers since 1999. Currently, Metro has established more than 3,000 branches in more than 20 countries and regions around the world, employs approximately 200,000 people, and has annual sales of more than 100 billion German marks. Metro came to China in 1995 and cooperated with the famous Jinjiang Group in China to establish Jinjiang Metro Cash & Carry Co., Ltd., which was the first joint venture to obtain approval from the Central Government of China to establish chain shopping malls in many major cities in China. Metro proposed the concept of "we are the customer's warehouse", which means that each store does not have a separate warehouse, and the store itself is a warehouse. Usually, the specification of a Metro standard store is 140 meters long* (90 meters 28 meters) wide, of which 90 meters is the width of the store and 28 meters is the width of the store's own storage space. Metro is accustomed to independently operating commercial spaces, single-story buildings, and independent parking lots, and rarely opens stores in large shopping malls. In 2002, Metro established four sales regions in northern, eastern, southern and central China. Metro puts local products into the domestic market through its nationwide distribution system while attracting customers from all over the world. At the same time, Metro’s international distribution system promotes Chinese products to the international market. Metro financial report data Xinhuanet, Dusseldorf, Germany, December 15 (Reporter Shen Zhonghao) The performance report released by the German Metro Group on the 15th showed that the group's sales in the 2014-2015 fiscal year (as of September 30, 2015) were 592. 1.9 billion euros, a year-on-year decrease of 1.2. Sales in the Chinese market showed a growth trend, reaching 2.662 billion euros, a year-on-year increase of 17.4%. Supermarket introduction Metro AG, often called "Metro Supermarket", is the largest retail and wholesale supermarket group in Germany, the second in Europe, and the third in the world. It owns a number of stores under the Metro and Makro (Europe only) brands. Metro Cash & Carry is a component company of the German stock index DAX and one of the world's top 500 companies, with branches in 32 countries. Founded by Otto Beisheim and currently headquartered in Dusseldorf. In 1964, in the business field, a new concept and management method were born in Germany. This was Metro. It operates cash and carry (Camp; C) shopping malls, large department stores, super large supermarket discount chains, and specialty stores in 32 countries around the world.

Metro came to China in 1995 and cooperated with Shanghai Jinjiang Group to establish Jinjiang Metro Cash & Carry Co., Ltd. Jinjiang Metro Cash & Carry Co., Ltd. is the first joint venture to obtain approval from the Chinese government to establish chain shopping malls in multiple major cities in China. In 1996, Metro opened its first shopping mall in Putuo District, Shanghai. It achieved amazing success from the beginning, bringing a new concept to China and filling the gap in China's warehousing industry. To date, Metro has opened 86 shopping malls in 58 cities in China, located in Chengdu, Chongqing, Kunming, Wuhan, Changsha, Guangzhou, Dongguan, Shenzhen, Nanchang, Xiamen, Quanzhou, Fuzhou, Hangzhou, Jiaxing, Ningbo, Cixi, Shanghai, Jinan, Qingdao, Nanjing, Wuxi, Nantong, Suzhou, Kunshan, Hefei, Jiangyin, Changzhou, Shenyang, Dalian, Harbin, Changchun, Tianjin, Beijing, Zhengzhou, Xi'an, Yantai, Foshan, Yinchuan, Taizhou, with more than 11,000 people employees and more than 5 million customers. With confidence in the Chinese market and long-term development strategy, Metro will continue to invest and grow in the next few years. Metro established regional headquarters in Shanghai, Guangzhou, Wuhan and Beijing in 2002, and established the "Metro China Training Academy" in Shanghai in 2004. China Metro has many advantages, such as: Metro stores have more than 20,000 kinds of products, most of which are provided by domestic famous brand companies and joint ventures; they are aimed at small and medium-sized retailers, hotels, catering industries, factories, enterprises and institutions, *** and Groups and other professional customers, we are committed to becoming a super warehouse for professional customers; we provide customers with high-quality and low-price goods with our strong purchasing capabilities and low-cost operations; we strictly abide by Chinese laws and pay a large amount of taxes to local governments. Professional training for employees promotes employment and the local economy. At the end of 2007, Maizida Agricultural Information Consulting Co., Ltd. was established in China. In accordance with global good agricultural operating practices, it cooperates with China's leading agricultural product processing enterprises in the consulting company's corporate base to provide them with production, processing, packaging, logistics and market operations. Professional training and consultation in other aspects to guide them in establishing a quality and safety traceability system from the field to the table. Metro Supermarket "Cash and Carry" means that professional customers select their own goods in a warehouse-type shopping mall, pay in cash and take away the goods. Compared with traditional wholesale delivery, the advantages of cash and carry include better cost performance, a wide range of food and non-food categories, immediate access to goods, and longer business hours. The mall offers more than 17,000 kinds of food and more than 30,000 kinds of non-food items. Especially in the supply of fresh food, including fruits/vegetables, live fish, meat products, and dairy products. Metro's target customers for cash and carry include the catering industry, hotel industry, food and non-food trading service providers and institutional procurement. They can be found in bulk packages to suit special needs. Today, the group has more than 2,100 stores in 33 countries around the world, and the company's turnover in 2010 reached 31 billion euros. Company Overview Metro Cash & Carry is an international leader in self-service wholesale business with more than 670 stores in 30 countries around the world. With the joint efforts of 100,000 employees, the company's turnover reached 31 billion euros in 2010. Metro Cash & Carry has become the largest sales branch of Metro Group, accounting for more than 50% of Metro Group's turnover. Metro's unique cash-and-carry business model, including its product portfolio and services, targets catering companies, small and medium-sized retailers, and government agencies. The company offers these specific customers a portfolio of food and non-food products at attractive wholesale prices. Efficient, internationally recognized concepts ensure success when entering new markets. Metro Development As one of the top five international commercial companies in the world, Metro has established 2,300 shopping malls in 28 countries, employs 240,000 people, and had a turnover of 51.5 billion euros in 2002. Its business models include: cash-and-carry shopping malls, large department stores, super large supermarket discount chains, specialty stores, etc.

In 1996, Metro's cash-and-carry company cooperated with Shanghai Jinjiang Group to form Jinjiang Metro Cash-and-Carry Co., Ltd. and opened the first large-scale warehouse membership chain shopping mall, integrating the cash-and-carry system established by Metro. Business forms were introduced into China. Metro Group Chairman and CEO Ke Bohan recently announced in Shanghai that Metro will accelerate its expansion into the Chinese market and will open 40 new large chain shopping malls in China in the next three to five years. In 2002, Metro's sales in China were 600 million euros, accounting for only 1.2% of global sales. In the next three to five years, Metro hopes to increase this ratio to 10. On September 8, 2015, Alibaba Group and Metro, the world's leading retail trading group, announced an exclusive strategic cooperation. Metro's official flagship store will be located on Tmall International. As Germany's largest retail trading group, Metro will join forces with Alibaba to work closely on commodity supply chains, cross-border e-commerce and big data, becoming an important partner in Alibaba's European strategy. In August 2018, two Metro supermarket stores were launched on the Duodian APP free shopping, one is the Beijing Wanquanhe store and the other is the Chongqing Nan'an store. It is understood that various cooperation posters have been hung in Metro’s Beijing Wanquanhe store and a self-service checkout channel has been opened. Basic characteristics (1) Business location selection Metro supermarkets are usually located near highways or main roads in the urban-rural fringe of large cities. This not only avoids traffic congestion in the city center and urban areas, but also reduces investment risks because land prices are relatively cheap. At the same time, the site selection also adapts to the development trend of urban-rural integration and takes advantage of the location in advance. The radiation radius of its business district is usually 50 kilometers. (2) Supermarket architectural design Metro's warehouse-type supermarket looks like a large modern warehouse from the outside, with a business area of ??generally 15,000 to 20,000 square meters. There is a parking lot outside that is almost equal to the business area, and the internal structure is relatively simple, usually using large industrial shelves with a height of 4.5 meters. The lower part of the shelf is used for the display of goods, just like an ordinary supermarket: while the upper part is used for the storage of corresponding goods, playing the role of a warehouse, thus integrating sales and warehousing. The shelves are widely spaced, making it easier for forklifts to access goods and complete quick replenishment. (3) Product positioning: The products are rich in content and complete in variety, usually more than 20,000 types, which can meet customers' "one-stop shopping" needs. For example, among Metro's product categories, food accounts for 40% and non-food accounts for 60%. Food commodities are mainly seasonal fruits and vegetables, fresh meat, fresh fish, dairy products, frozen products, canned goods, grain products, beverages, and desserts, and the varieties are relatively stable. Products in the non-food field are regularly adjusted according to seasons and customer needs, covering a wide range of products including daily necessities, office supplies, and small mechanical tools. Most of the products displayed in warehouse-type supermarkets are sold in bundles or in whole boxes. Except for home appliances and machinery products, there are very few products displayed in single pieces.