What does crowdfunding in JD.COM mean?

Crowdfunding in JD.COM refers to a platform to display creative, innovative and entrepreneurial projects through the JD.COM platform, so that consumers can support and buy projects, thus realizing fund raising. Crowdfunding mode is a new financing mode based on the Internet, which links investors and demanders directly through the Internet to realize the financing and enterprise incubation. It is a fast, low-cost, risk-dispersed and better transparent mode of capital flow.

Crowdfunding in JD.COM has a strong consumer user base, and the advantages of its platform are that consumers have high purchasing power and users have high requirements for quality. In addition, JD.COM Crowdfunding also provides entrepreneurs with a series of value-added services, such as logistics and distribution, advertising, etc., to help entrepreneurs raise funds and land their products as soon as possible. Through the platform of crowdfunding in JD.COM, entrepreneurs can quickly verify the commercial value of the project, not only show their outstanding entrepreneurial talents, but also gain the recognition and support of consumers.

At present, crowdfunding in JD.COM has become one of the largest crowdfunding in China, and it has begun to explore in other fields, such as creative works of art, independent music and cultural and creative products. Crowdfunding reduces the financing cost for entrepreneurs, broadens the financing channels, and promotes the development of online consumer market. From the perspective of the future, with the development of the Internet and the change of people's consumption concept, crowdfunding platform will be applied and developed in more fields.