Which industries in China have good development prospects ~ what are the corresponding majors?

Won the top ten latest profitable business models in China.

1, B2B e-commerce mode

Representative companies: Alibaba, global sources, Netsun Technology.

Area of influence: online trading

Keywords: online trading, credit analysis, business platform.

Model Overview: Alibaba is known as the world's largest online trading market, which not only promotes the establishment of commercial credit in China, but also brings more possibilities for the majority of small and medium-sized enterprises in the fierce international competition. Alibaba has gathered a large amount of market supply and demand information and provided market services for its members through value-added services. It is particularly worth mentioning that Cheng Xin Tong Can helps users understand the credit status of customers, so it is of great significance to establish an honest e-commerce market.

Demonstration effect: Netsun Technology has recently become the first Internet share in China and successfully landed in the domestic A-share market, which proves the confidence of the capital market in B2B e-commerce model. The core business of NetSheng Technology is a number of vertical B2B websites operated by NetSheng Technology, such as China Chemical Network, Global Chemical Network, China Textile Network, Medicine Network and China Clothing Network.

Mode problem: The overall environment of e-commerce in China has been puzzling the development of B2B e-commerce mode, and the problem of credit management is equally prominent.

2. A new model of entertainment economy

Representative companies: Super Girl from Hunan Satellite TV, Come on, My Hero from Shanghai Oriental TV, My Show from Shanghai Satellite TV and Man in a Dream of Red Mansions from Beijing Satellite TV.

Scope of influence: entertainment culture

Keywords: entertainment marketing, integrated marketing, event marketing

Overview of the model: Super Girl has built a unique value chain and brand connotation. Since 2004, Super Girl has attracted girls who are good at singing and dancing and eager for innovation to participate in the competition through the national sea election, breaking through the original business model that TV programs only rely on ratings and advertisements for profit, implanting a number of profit points such as online voting, SMS, voice telephone voting, and integrating a large number of media resources. This kind of entertainment program, which mobilized consumers' emotion and participation, reached an unprecedented climax in 2005. Sponsors, telecom manufacturers and organizations have become the biggest winners. After the program, the brokerage company affiliated to the TV station began to package the Super Girl series and carry out brand extension marketing.

Demonstration effect: Sea election programs have blossomed everywhere in China, and various radio stations, film and television production organizations have cloned them. More successful ones are Shanghai Oriental TV Station "Come on, My Hero" and Beijing TV Station "Man in a Dream of Red Mansions".

Mode problem: Like all TV programs, auditions can easily enter the bottleneck period. In 2006, Super Girl has lost the scenery of 2005. The shift of consumer preference and the ever-changing market are the "dead holes" of this business model. At the same time, outshining others is also the law of this model. Although it is easy to be copied, it is difficult for the Replicator to surpass the miracle created by the founder.

3. New direct selling mode

Representative companies: Amway, Avon, Perfect, Tiens and Mary Kay.

Areas of influence: cosmetics, daily consumer goods, health care and nutrition.

Impact Keywords: multi-level direct selling

Overview of the model: Multi-level human direct selling network is the basis of Amway business model. Every node in this huge sales network-every direct seller in Amway has the dual identity of dealer and consumer. During the period of 1992, Amway, which entered the mainland of China, was not a formal enterprise aiming at end consumers and attracting customers with the consumption value of its products, but aimed at small investors-individuals and families, and recruited them as distributors to join the Amway direct selling army. With the promulgation of China's "Direct Selling Law", Amway, which is in a sensitive area, is adjusting its new business model, despite the permission of China government. The original dealers can re-select their identities between "sales representatives" and "service outlets", while Amway's original dealer team will gradually fade out. In the process of gradually adapting to the environment in China and changing the management mode, Amway firmly grasped the China market.

Demonstration effect: The direct selling model has been adopted by many domestic enterprises. The most famous is Tiens Group.

Mode problem: Policy constraints and moral hazard are the main bottlenecks in the development of direct selling enterprises in China.

Potential competitors: Tiens has many C2C e-commerce websites.

4. Gome model

Representative enterprises: Gome, Pengrun, Suning, Dazhong.

Field of influence: home appliance retail industry

Impact Keywords: capital operation professional chain wins at a low price

Overview of the model: Household appliances are one of the goods with good growth in China, and the low-price chain sales model has won the favor of consumers. Gome relies on high capital turnover rate to expand at an alarming rate. Up to now, Gome has more than 560 direct stores in Chinese mainland 160 cities, and the total number of stores in Hong Kong and Macao has reached 12. Gome's expansion speed is four times that of Best Buy, a world-renowned home appliance chain giant, and its profits mainly come from suppliers' rebates and channel fees.

Demonstration effect: Behind Gome, Suning, Yongle and large and medium-sized companies are also good at winning with professional chains and low prices.

As a listed company in Hong Kong, Gome is good at using the power of the capital market. In July 2006, it acquired Yongle Electric Appliance, the third largest home appliance chain seller in China, and became a veritable giant enterprise.

Mode problem: Gome, which is expanding rapidly, is facing a decline in profitability. Like competitors, in addition to low prices, more refined management is needed. It may not be a long-term solution to maintain high-speed operation by relying on the accounts receivable of suppliers.

5.C2C e-commerce model

Representative companies: Taobao.com, eBay.com, Flying Pigeon Pass Books and Tencent Pat.

Areas of influence: online personal transactions, retail industry.

Impact keywords: online payment, secure transaction, free mode, entertainment marketing.

Model overview: Taobao has put its biggest competitor in a passive position for several years in a free mode, attracting many online trading enthusiasts to open stores in Taobao. Taobao has also created an advanced online payment platform "Alipay" in China. Its essence is the value-added service that takes Alipay as the credit intermediary and temporarily keeps the payment for both buyers and sellers before the buyer confirms the receipt. The rapid occupation of C2C e-commerce market in a short period of time has contributed to Taobao's multi-antenna attack and integrated entertainment marketing business model. Flying pigeon biography is the largest classified portal in China, covering more than 3,000 cities across the country. Flying pigeon biography perfectly combines classified information publishing with accurate life search, further realizing the interactive combination of free classified information publishing and in-depth accurate search. This is a market with great potential and prospect, and it has become a golden point in the internet age.

Demonstration effect: With the rapid growth of Taobao, peers have discovered the great potential of China C2C market. Dangdang, an online bookstore that was originally known for its B2C model, and Joyo, which was acquired by Amazon, have also opened online stores in order to attract more consumers and increase user stickiness. In March 2006, Tencent also launched the C2C e-commerce website Tencent Paipai.com to compete with Taobao for users.

Mode problem: Ebay Yi Bei was defeated by Taobao's free strategy, indicating that the consumption environment in China is not mature. The way of exchanging profits for market space is effective in the early days of C2C's launch, but how to increase customer stickiness and find a profit model suitable for C2C is a problem faced by Taobao and other websites. In addition, the security of online payment is also a big challenge.

6. Focus mode

Representative company: FocusMedia) IZO Enterprise TV Station.

Areas of influence: outdoor advertising, brand communication commercial video.

Impact keywords: new media, new blue ocean

Focus mode: its commercial value comes from letting office white-collar workers who are bored waiting for the elevator watch LCD advertisements at the elevator entrance, and providing advertisers with new media to accurately place advertisements. In July 2005, Focus, the pioneer of outdoor LCD TV advertising, landed on Nasdaq, raising $6,543.8+0.72 billion. Since then, it has acquired the advertiser of apartment elevator and the framework media of the second group in the industry, and built the business model of "Focus Outdoor Life Circle Media Group": when a person goes to work in the morning, he will see elevator posters, LED color screen media advertisements on the way to downtown business district, building advertisements in office buildings and supermarkets and hypermarkets. IZO enterprise TV station effectively combines network, TV and video calling technologies, which can be described as a high-quality instant interactive multimedia integrated platform built by combining the most advanced technical means and the latest media advertising method built on the enterprise website. It can put promotional videos and other contents in the enterprise website through the video window play online, so that enterprises can easily enjoy the interaction with the world anytime and anywhere through sound, image and text. Netizens find corporate websites through search engines and watch corporate TV to learn about corporate culture, product introduction and other information. The audience is completely optional, without any compulsion. This kind of active seeking rather than passive acceptance makes it easier for the audience to have interest and desire to buy. Whether for government websites, city portals or tens of millions of corporate websites, IZO corporate TV is an excellent advertising method. IZO enterprise TV station is considered by the industry to be the only new online media that is expected to surpass Focus.

Demonstration effect: the emergence of Focus and IZO has spawned a series of followers: health media covering pharmacies, light media covering railway train systems, and bright media covering toilets; It has even been suggested that Haier should also transform advertisers-turn on the TV and jump out of advertisements.

Potential competitors: mobile TV network and mobile TV.

7. Virtual business model

Representative companies: Nike, Metersbonwe, Bang Wei and Bang Wei.

Areas of influence: clothing industry, retail industry

Impact Keywords: virtual outsourcing

Model overview: Nike is a model of virtual management in clothing industry. Nike mainly focuses on design, and the specific production is contracted to manufacturers in countries and regions with low labor costs to reduce production costs. This virtual manufacturing model enables Nike to rapidly expand its market in the world. In recent years, Nike tried to change the existing product-driven business model, and then developed into a customer-centric organization, which promoted profit growth through category management of global core business departments.

Demonstration effect: Nike's virtual business model came to China and was sought after by Wenzhou businessmen. As early as 10 years ago, Metersbonwe Bang Wei Bang Wei did not produce a garment. All products are produced by more than 200 OEM garment factories all over the country, and sold through more than 200 franchise stores all over the country. At present, Metersbonwe Bang Wei Bang Wei has become the leading enterprise of private casual wear in China.

Mode problem: Due to the limited production capacity of main engine plants in China, the supplier team is too large and scattered, which leads to the rising operation and management costs of brand enterprises and challenges the management ability of private enterprises.

8. Economy hotel chain model

Representative enterprises: Home Inn, Jinjiang Inn, Motel, Seven Days a Day, City Inn and other budget hotels.

Scope of influence: hotels and restaurants.

Impact Keywords: low prices of hotel chains

Home Inn Mode: Home Inn may not be the "first person" in China economy hotels, but it is a revolutionary who quickly applies the chain format mode to economy hotels. Due to the rapid joining, replication and expansion, Home Inns took advantage of its location in time and won the favor of Wall Street among many competitors in the same industry, and successfully landed on Nasdaq on June 26, 2006. In the first-tier commercial cities in China, the occupancy rate of Home Inn is close to 100%, and it is located between 150 yuan -300 yuan, which is very attractive to business people, leisure and self-help tourists from small and medium-sized enterprises.

Demonstration effect: Home Inn's business model has triggered a replication boom, and the concept of economical hotel chain is very popular in China. Only half a month after the listing of Home Inn, this seven-day holiday hotel chain in Guangdong received an investment of $0/0 million from Huaping Investment Fund in June 2006. At present, in the field of economical hotel chains, there are also more subdivided markets, such as Motel 268 and Hanting, aiming at a slightly higher level market.

Problem with the model: There are huge differences between different cities in China. How to maintain low-cost operation while ensuring success in all cities with relatively uniform service quality? Poor management of many franchise stores will also affect the brand image. If you want to please Wall Street, budget hotel chains need to maintain a high growth rate and profit.

Potential competitors: Ibis from overseas, Super 8 and Motel from China are all strong competitors of Home Inn.

9. Online game mode

Representative companies: Shanda Company, Netease and Ninth City.

Areas of influence: Internet and online games.

Impact Keywords: free mode interactive entertainment

Overview of the model: Shanda created the business model of online games alone. From June, 5438 to February, 2005, Shanda took the initiative to announce the transformation of its business model, and changed its time card charging model to props value-added service charging model. Shanda hopes to find and meet the needs of users with an effective operation mode, prolong the life of the game and provide more lasting cash flow for the company's interactive entertainment strategy. After a period of depression, due to the implementation of the free model, the core competitiveness of Shanda Online Games has been continuously strengthened, and its income has been rapidly restored and increased.

Demonstration effect: Online games were not popular in China before Shanda Games was transformed into free, but now more and more online game operators have abandoned the single charging mode of deducting points according to time. Jiuyou Com is also an online game company that abandons the simple mode of charging by time and provides one-stop service for users.

Mode problem: Whether it is free or charged, only by relying on good game products can we gain a long-term foothold in the market.

10, network search mode

Representative companies: Baidu, Google, Yahoo and many vertical search websites.

Area of influence: Internet search

Keywords: bidding ranking, online advertising, search marketing

Model Overview: Search engines have completely changed people's lifestyles, among which bidding ranking is the most important source of income for search. Baidu's revenue is highly dependent on bidding ranking, which is essentially similar to advertising, that is, customers promote their own web pages by purchasing keyword search rankings and pay according to the number of clicks. Because the left and right sides of the web page contain the results of bidding ranking, it is difficult for searchers to clearly distinguish which search results are paid. Google's bidding ranking business model is different. The left side of the search results is natural search ranking, and the right side is bidding ranking search results, which better takes care of the user experience.

Demonstration effect: After Google and Baidu, bidding ranking has become the profit model of most search engines.