How to create a fragrant space?

Keywords: brand building # perfume system # equipment installation #

Guide reading

In recent years, with the appearance of consumption upgrading, more and more perfume products have increased in sales. Various fragrances have also become an important category in soft clothes, creating an elegant and charming space full of petty bourgeoisie.

But as we all know, there is a distance limit to the emission of aroma. With the placement position of the fragrance as the center, it spreads around. The closer it is to the center of the circle, the stronger the fragrance will be, and beyond a certain distance, the fragrance will not be felt at all. So how to ensure that the fragrance is evenly distributed in every position in a large and open space?

This leads to the content to be shared with you today, which is widely used in the fragrance equipment of commercial space-fragrance system.

This paper expounds the relevant knowledge of fragrance system, and mainly tries to solve the following problems:

1. Why do you need a fragrance system?

2. What is the fragrance system?

3. How to realize the fragrance system?

Why do you need a fragrance system?

Smell is an impressive tool for spatial memory and brand building;

1, the most sensitive sense of smell:

1. Science has proved that each person's nose can remember 10,000 kinds of flavors, and the accuracy of olfactory memory is twice that of vision.

2. People recall the smell a year ago, and the accuracy rate is 65%; However, recalling the photos I saw three months ago, the accuracy rate is only 50%.

Of all human senses, the sense of smell is the most sensitive and closely related to memory and emotion.

2, use the sense of smell to shape the brand:

Olfactory recognition system is an important part of enterprise recognition system. Create a unique "smell recognition" for the brand, divide the space design into top-level compound fragrance deployment, and show the company's personality with the sense of smell.

All-in-one fragrance: Some people want tourists to walk into every hotel in the world and have a familiar "home" style.

Every store has its own fragrance: some hotels hope that when tourists walk into a new store, they will get an adventurous and different experience to avoid boring similarities.

The color scheme of Ritz-Tokyo Hotel is dark and the fragrance is chocolate.

3, the use of olfactory perception, marketing communication methods:

Taking advantage of the close relationship between odor perception and human emotion and memory, combined with the four senses of sight, hearing, touch and taste, we are committed to realizing a brand-new five-sense experience, professional fragrance-dispersing technology and rich fragrance selection, which not only optimizes the space atmosphere, but also creates brand-specific memory points. Then success will leave a mark on the mind of the experiencer.

From five-star hotels to boutique luxury houses, from personalized brands to living and leisure places, style decoration can create a perfect atmosphere in a fragrant background, creating more possibilities and commercial value for diversified commercial spaces.

Features:

1. is a new sensory marketing method different from traditional vision and hearing;

2. He makes people feel comfortable or excited and happy through his sense of smell, forming special attraction, discrimination and memory.

3. Smell the fragrance and know the brand: through the concept of fragrance, the customer's experience involving memory and emotion is completed, and the memory, emotion, product and brand are perfectly integrated to form a unique and high-end olfactory environment and image logo of the brand.

What is a perfume system?

What is the fragrance system?

Hotel fragrance system originated from abroad. It is one of the applications of fragrance marketing FM.

How is it generally realized?

1. Increase the fragrance by installing side source fragrance-expanding equipment in hotel lobby, guest room, executive lounge and other areas.

2. The material of hotel fragrance is generally pure plant essential oil or blended compound aromatic essential oil, which is distributed in various areas through central air conditioning to form a unique fragrance atmosphere. The purpose of perfume marketing is to improve customers' loyalty to hotel brands.

What brands are there in the fragrance system?

1. Loire River, Sentifi River, Shantia River, etc.

2.Airaroma- Australia; The Ritz-Carlton in Tokyo, most IHG department stores and Peninsula hotels in China, Sofitel in Accor and some Hilton hotels all use Airaroma.

3. Hong Kong, Ecscene

4. Scene American Airlines

What space is the fragrance storage system suitable for?

1. Except hotels, offices, 4S stores, shopping malls, first-class lounges, Starbucks and other leisure spaces.

Everything you smell smells good, and the whole space is good, mostly because of the fragrance system.

What is the cost of the fragrance system?

1. The perfume cost of the hotel is calculated according to the space area, equipment cost and consumption cost:

Equipment cost: every 6,543,800 square meters, the general equipment cost of foreign-funded fragrance system is several hundred thousand.

Consumption cost: Fragrance consumables cost 70,000-65,438,000 yuan per year.

2. The hotel chooses the brand of aromatherapy system:

Big brand hotel chains such as Starwood, Hilton, Shangri-La and IHG usually still choose foreign perfume systems.

Foreign fragrant systems were expensive and occupied the China market long ago, but later many fragrant enterprises in the Pearl River Delta and Yangtze River Delta also came in, and the cost was greatly reduced.

3, but now the general non-chain four-and five-star hotels generally choose domestic fragrance suppliers.

What are the common types of equipment?

1, independent equipment (sprayer/aromatherapy machine):

2. Equipment combined with air conditioning system

How to choose fragrance equipment in different spaces?

1, using a single independent aromatherapy machine (low cost), suitable for mid-range hotels, express hotels, KTV, offices, etc.

2, using large equipment to connect the air conditioning vents (high cost), suitable for large four-and five-star hotels.

How should the fragrance system be realized?

Design principle:

1. Choose different fragrance solutions according to different costs and different types of space.

2. The aromatherapy machine installed in the ceiling should pay attention to the reserved power point.

3, installed in the central air conditioning outlet and other hidden areas that guests can't see.

The fragrance is transmitted through the air outlet of the central air conditioner in each area. You can set the area where the hotel fragrance needs to spread, adjust the intensity of the fragrance in the space, and install it according to the distribution and drawings of the central air conditioner.

Schematic diagram of installation:

Installation of independent perfume nozzle:

Connect with the reserved power supply directly through the equipment plug.

Combined with air conditioning system:

Schematic diagram of installation of coil central air conditioning system ▲

Schematic diagram of installation of central air conditioning system of fresh air unit ▲

Brand building case of perfume system

Shangri-La Hotel

Flavor customization:

The fragrance of Shangri-La is based on vanilla, sandalwood and musk, with a little unique aroma of bergamot, white tea and ginger, creating a distinctive top note.

Brand building:

As the largest luxury hotel group in the Asia-Pacific region, Shangri-La can be said to be a model of fragrance marketing. As early as 200 1, Shangri-La launched the brand "Fragrance Shangri-La". And began to use in hotels. Shangri-La Hotel expects customers to feel the warmth and comfort of Shangri-La's warm family 10 minutes before entering the hotel. "Fragrant Shangri-La" has a fresh and elegant atmosphere, which makes people feel comfortable and peaceful.

The relationship between perfume and brand;

The "Shangri-La Fragrance" jointly developed by the group and an Australian company has a fresh and elegant atmosphere unique to Asia. Its inspiration comes from Shangri-La, a paradise in james hilton's novel The Lost Horizon published in 1933: "There are flowers everywhere, and the seasons are like spring, so people are far away from the hubbub and have no place." Based on vanilla, plant fragrance and musk, it creates a harmonious atmosphere between man and nature, and the fresh smell can relieve tension. The unique aroma of bergamot, white tea and ginger is its unique top note.

"Shangri-La fragrance" has been used up to now, and the hotel hopes that guests can associate this stable fragrance with the hotel itself. Facts have proved that, as they expected, "Shangri-La Xiang" has now become its olfactory symbol.

Westin hotel

Flavor customization:

The main flavor of Westin Hotel is white tea, which is a mixture of geranium and freesia.

Brand building:

The large room of the Westin Hotel exudes an elegant fragrance of white tea and apricot, mixed with the flavor of Tianzhu Sakura and freesia, which makes people calm and relax, makes the body and mind sink into the refreshing tooth fragrance, soothes the body and mind, and re-enlightens the sensory perception of the whole body.

The relationship between perfume and brand;

With the fragrance, global uniform lighting and background music, fast-paced businessmen in the world can work in their familiar space and atmosphere in any Westin. For the permanent visitors of Westin all over the world, the fragrance of Westin is not only a kind of fragrance, but also a way of life, an ai no corrida that makes people fully feel healthy.

The Westin Hotel is positioned as a high-end business guest, who has great work intensity and pressure. The fragrant white millet is natural, soothing and refreshing, and can also purify the air and inhibit the growth of bacteria. The choice of this fragrance conforms to the core values of Weiss brand "individuality, intuition and vitality" and embodies the healthy and upward lifestyle advocated by the hotel. As a result, elegant white tea has become a familiar taste label for customers all over the world.

Four Points by Sheraton Kuwait

Flavor customization:

The taste of Four Points by Sheraton begins with the smell of ozone and ocean, then turns into the smell of flowers or lilies and roses, and finally ends with the smell of moss and musk.

Brand building:

Four Points by Sheraton Hotel uses the aroma extracted from apples and cinnamon, which is reminiscent of apple pie and the simple style of the hotel. It is a faint fragrance, not strong enough to make people feel pungent.

The relationship between perfume and brand;

Sheraton Hotels Group * * * manages 65,438+042 Four Points by Sheraton hotels in 24 countries around the world. Many guests of Four Points Hotel will use this smell when they come to the hotel.

This perfume has a nice name, "windmill in the wind", which is translated into "windmill smell" in Chinese. That feeling is like the fresh and refreshing outdoor breath in spring. The whole person seems to be in the spring when a hundred flowers bloom, and all kinds of flowers look at woody flowers. It seems that the flowers in my head are stained with color and my mood is cheerful.

The guests of Four Points by Sheraton Hotel are business guests aged 30-40. They are young, natural, simple and like freedom. This fresh and natural "windmill smell" is just what they want.

The "windmill smell" starts with the smell of ozone and the ocean, mixed with the smells of figs, mint, jasmine and freesia, and then turns into fresh floral fragrance or the smell of lilies and roses, and finally ends with the smell of moss and musk, which is a bit like the fresh grass smell emitted by the grass just after a heavy rain in summer afternoon. The sense of leisure brought by it is in harmony with the goal of customer orientation, and it has become the standard of Sheraton Hotel every quarter.

This answer comes from the user's bow space design, more decoration strategies and home experience. Welcome to the live APP.