The reporter observed where the Xijiu Group, which flew side by side with Maotai Group, went.

The establishment of Guizhou Xijiu Investment Holding Group Co., Ltd. (hereinafter referred to as Xijiu Group) was somewhat sudden.

On the morning of July 1 1, Kweichow Moutai Distillery (Group) Xijiu Co., Ltd. (hereinafter referred to as Xijiu Company) held a cadre meeting, announcing that Zhang Deqin, former member of the Party Committee and deputy general manager of Guizhou Modern Logistics Industry Group, was transferred to Xijiu Investment Holding Group as the party secretary and chairman; At the same time, Wang Diqiang, deputy secretary, vice chairman and general manager of Xijiu Company, served as deputy secretary and general manager of Xijiu Investment Holding Group; Yang Fengxiang, former Party Secretary and Chairman of Guizhou Maotai Distillery (Group) Technology Development Company, was transferred to Xijiu Investment Holding Group as Deputy Secretary of the Party Committee and Chairman of the Trade Union.

On the same day, Guan Wei, Guizhou Xijiu, announced that Zhang Deqin, Party Secretary and Chairman of Xijiu Group, and Wang Diqiang, Deputy Secretary and General Manager of Xijiu Group, and his party went to the ninth and tenth workshops, Zhongdu Sewage Treatment Plant and Huangjinping Brewing Area for investigation to learn more about wine production, product quality, safety and environmental protection.

On July 12, official website of Maotai Group announced that it planned to transfer 82% equity of Xijiu Company to Guizhou Provincial State-owned Assets Supervision and Administration Commission (SASAC) for free, and the provincial SASAC would perform the responsibilities of investor.

Regarding the speculation that Xijiu Group will go public independently, there is a lot of news in the industry, whether it is IPO or backdoor listing, but so far there is no official response.

It is worth mentioning that on July 12, on the same day that Maotai Group announced the free transfer of its subsidiary's equity, Ding Xiongjun, Party Secretary and Chairman of Maotai Group, proposed at the press conference of another wholly-owned subsidiary health wine company that Maotai should become an important force in shaping the new pattern of Maotai Group's liquor industry.

Maotai Group undertakes the important task of becoming one of the world's top 500 enterprises in the 14th Five-Year Plan of Guizhou Province. In the past, liquor companies that lost money were full-fledged. Last year, the proportion of operating income exceeded the total income of Maotai Group 10%. In the first half of this year, Xijiu Company disclosed in a thank-you letter to its distributors and employees that as of June 15, the company's revenue had exceeded 10 billion yuan, and the sales plan for the first half of this year was completed.

Can the practice after wine "depilation" be further enlarged? Did the State-owned Assets Supervision and Administration Commission of Guizhou Province lose the corner and reap the rewards, or did it kill two birds with one stone? At present, Xijiu Group has landed in the capital market, but there is no exact news yet. However, after the shares of Maotai Group and its listed company, Kweichow Moutai, have been allocated many times for free, it is certain that Xijiu Group is being placed high hopes on by the Guizhou provincial government and is expected to be cultivated into a new blood transfusion source for Guizhou economy.

Maotai Group cultivates new growth points of liquor industry.

Like the original liquor company, Maotai Group Health Wine Co., Ltd. is another wholly-owned subsidiary of Maotai Group.

On July 12, a new product launch conference of Maotai Group Health Wine Company was held in Maotai International Hotel.

It is just a new product launch conference, but the top management of Maotai Group attaches great importance to it: Ding Xiongjun, Party Secretary and Chairman of the Group; Deputy Secretary and General Manager of the Party Committee of Li Group; Ji Keliang, the old leader of the group; Zhuoma Cairang, Deputy Secretary of the Party Committee of the Group; Group leaders Gao Shan, JianHua Duan, Wang Li and Wanbo attended the meeting. 7 sub-venues in Beijing, Guangzhou, Nanjing, Zhengzhou, Chengdu, Jinan and Xiamen.

Ding Xiongjun said that the health wine company was established in 1984 and is the first subsidiary of Maotai Group. Maotai liquor should be based on the positioning of strategic products of Maotai family and play the "trump card" of "produced by Maotai family group", which has become the core support for the new leap of health wine enterprises and an important force in shaping the new pattern of liquor industry of Maotai Group.

As early as March 16 this year, when Ding Xiongjun investigated Maotai Group Health Wine Company, he proposed that the company should focus on its main business and make precise efforts from five aspects: "positioning, orientation, calibration, alignment and accountability", which became an important sector for the growth of Maotai Group.

Four months later, with the establishment of Xijiu Group, it broke away from the control of Maotai Group and became one of the enterprises supervised by the State-owned Assets Supervision and Administration Commission of Guizhou Province, and the status of health wine companies in Maotai Group became more prominent.

In fact, this health wine company is not the same one as before.

In 2020, Maotai Group Health Wine Company will focus on the development prospect of big health industry, build the core brand of "Maotai tonic wine", develop three national brands of "Maoxiang", "Maoyuan" and "Mao Tan", and focus on cultivating four regional brands. Last year, Health Wine Company became a comprehensive platform for liquor production other than Maotai Group's liquor, fruit wine and Kweichow Moutai Co., Ltd., merged the liquor business of Enterprise Science and Technology Development Co., Ltd. under Maotai Group, and acquired Guizhou renhuai city Ren Shuai? Liquor Co., Ltd.

When wine enterprises go, health wine enterprises prosper.

Because this is related to whether the development plan of Maotai Group can be realized. Under the strategic goal of "double doubling, double consolidation and double construction", Maotai Group must cultivate new wine industry growth points if it wants to become a top 500 enterprise in the world.

The mission of new wine practice

Most of the shares of Xijiu Company held by Maotai Group were allocated to the State-owned Assets Supervision and Administration Commission of Guizhou Province. Since then, the newly established Xijiu Group has become one of the enterprises directly supervised by the State-owned Assets Supervision and Administration Commission of Guizhou Province.

In April, 20021,the website of the State-owned Assets Supervision and Administration Commission of Guizhou Province announced 27 supervised enterprises, including Maotai Group, Guizhou Expressway Group, Guizhou Airport Group and Guizhou Modern Logistics Industry Group where Zhang Deqin was before returning to Xijiu Group. Today, Xijiu Group has become the second liquor enterprise supervised by the State-owned Assets Supervision and Administration Commission of Guizhou Province.

According to the website of the State-owned Assets Supervision and Administration Commission of Guizhou Province, last year, the wholly-owned and holding enterprises under the State-owned Assets Supervision and Administration Commission realized a cumulative operating income of 353.9 billion yuan, a year-on-year increase of11%; The total profit was 92.2 billion yuan, a year-on-year increase of 65,438+05.6%. Last year, the revenue of Maotai Group accounted for 40% of the accumulated revenue of enterprises affiliated to the State-owned Assets Supervision and Administration Commission of Guizhou Province, which was 654.38+0326 billion yuan. The profit of Maotai Group is 85 1 100 million yuan, accounting for more than 90% of the total accumulated profits of SASAC enterprises, and the tax revenue is 57 billion yuan, accounting for 86%.

If the revenue of Xijiu Company last year is listed separately, its operating income is 654.38+05.58 billion yuan, accounting for only 4% of the accumulated revenue of enterprises affiliated to the State-owned Assets Supervision and Administration Commission of Guizhou Province. However, its growth rate is amazing. Last year's revenue increased by 765,438+0% year-on-year. In the first half of this year, Xijiu Company has completed the sales plan of 654.38+0 billion yuan ahead of schedule.

After the "solo flight" of Xijiu Group, all kinds of listing rumors are flying all over the sky.

July 13, Guisheng shares (600992. SH) Issue a clarification announcement, saying that the company has not participated in the negotiation or negotiation of "backdoor" and "reorganization" with wine enterprises, and has no plans to engage in wine-related business. The rumors about the company's "backdoor" wine enterprises are not true.

July 15, Guiguang Network (600996. SH) Announced abnormal stock fluctuations, saying that after consulting and verifying with the controlling shareholder Guizhou Radio, Film and Television Investment Co., Ltd. and the actual controller * * Guizhou Provincial Party Committee Propaganda Department, as of the disclosure date of the announcement, there were no major matters involved in the planning that should be disclosed but not disclosed, including but not limited to major asset restructuring, acquisition, introduction of strategic investors and other major business cooperation.

ST tiancheng (600 1 12. SH) is a listed company specializing in electrical equipment. Working in Zunyi City, Guizhou Province. The largest shareholder is Guangxi Railway Development Investment Fund (Limited Partnership), holding 12%. Since last year, st Tiancheng has been hyped by the capital market because of backdoor drinking and guessing boxing. ST Tiancheng did not reply to the inquiry about solving some capital occupation matters through debt restructuring. On July 15, the company issued a semi-annual performance pre-profit announcement, which turned losses into profits in the first half of this year.

The plan of the original liquor company to sprint to the market has been stranded many times. Until the end of 20 19, 10, Zhong Fangda, then chairman of Xijiu Company, said that due to the relevant regulations of the CSRC, the same group could not list two brands, and the listing plan of Xijiu was terminated.

Although there is no news of listing, the newly established Xijiu Group will undoubtedly become a new source of hematopoiesis for Guizhou's economic cultivation.

This is the case with its brother company Kweichow Moutai. Since 20 19, Kweichow Moutai has been continuously transfusing blood for Guizhou Jinkong Group.

According to the relevant notification requirements of the State-owned Assets Supervision and Administration Commission of Guizhou Province, Kweichow Moutai issued two announcements on February 26th, 20 19 and February 23rd, 2020, and the controlling shareholder Maotai Group transferred its 4% * * 8% equity of Kweichow Moutai to the state-owned company of Guizhou Province for free. Guizhou State-owned Company is a wholly-owned subsidiary of Guizhou Jinkong Group. Guizhou Jinkong Group was established on 20 16 with a registered capital of 40 billion yuan.

State-owned companies in Guizhou Province, after obtaining unpaid shares, kept reducing their holdings on the way to the stock price rise of Kweichow Moutai.

In addition to realizing three stock reductions, Guizhou state-owned companies also participated in the dividends of Kweichow Moutai in 2020 and 20021.

Due to the two free transfers of shares, the shareholding ratio of Maotai Group in Kweichow Moutai dropped to 54%, and the re-dilution of shares was unfavorable to the holding. In September of 20021year, the State-owned Assets Supervision and Administration Commission of Guizhou Province transferred 0/0% equity of Maotai Group/kloc-0 to Guizhou Jinkong Group for free. The descendants of the Guizhou Provincial Department of Finance received at least 780 billion yuan in cash returns by taking shares in Kweichow Moutai and Maotai Group. As of the end of March this year, state-owned companies in Guizhou Province still hold 4.54% shares in Kweichow Moutai.

It can be seen from the information disclosure document of Guizhou provincial government special bonds published by Guizhou Provincial Department of Finance last year that by the end of 2020, the balance of government debt in the whole province will be 654.38+00989 billion yuan. In 2020, the regional GDP of Guizhou Province was178.26 billion yuan, a year-on-year increase of 4.5%. In 20021year, the report on the implementation of the budget of Guizhou Province in 20021year and the draft budget for 2022 published by the Department of Finance of Guizhou Province showed that the express number of government debt balance in the whole province was1187.4 billion yuan, an increase year-on-year.

Guizhou's "14th Five-Year Plan" and the outline of long-term goals in 2035 show that by 2025, the output value of Guizhou liquor industry will reach 250 billion yuan. With the goal of "100 billion output value and 100 billion market value", we will cultivate and upgrade a number of key enterprises with strong influence in the country, such as Xijiu, Guotai, Jinsha, Zhenjiu and Dongjiu, and speed up the listing of enterprises.

The establishment and "solo flight" of Xijiu Group is an important step on the way to listing. Wine industry observer Xiao believes that Zhang Deqin worked in the production system of Maotai Group for many years, and then partnered with Zhong Fangda in the important development stage of wine science. Zhang Deqin's return will make Xijiu Junpin a high-end cultural IP, but after deburring, it is still necessary to re-plan Xijiu brand and product matrix.

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