What do you need to consider as an entrepreneur?

As an entrepreneurial pioneer, you must have excellent moral character, indomitable spirit, firm belief, confidence to win, great courage, abundant energy, rich experience, profound knowledge, outstanding talent and other quality characteristics. The following is what I organized for you as an entrepreneur. I hope it helps you. Welcome to read!

1 What should you consider as an entrepreneur?

1. International market

Some changes are taking place in the international market, which needs our constant attention. When analyzing the international market, we can start with tariffs, policy access, government subsidies, labor rights and interests, welfare treatment, environmental protection and so on. As far as the general trend is concerned, the pace of China's internationalization is not stagnant, but constantly advancing, such as allowing foreign capital to enter the China stock market.

The reason why the international market is an important dimension is that under the background of international integration, some profitable projects or good businesses are likely to depreciate rapidly and become unprofitable. As far as the consumption field is concerned, under the trend of internationalization, there are opportunities and subversion-places that were originally protected by policies often face stronger impacts when the international market is further opened.

Therefore, entrepreneurs should consider their own entrepreneurial projects from the perspective of the international market, whether they are transforming, avoiding risks or looking for opportunities.

For example, we can observe and analyze what products consumers like to buy on Haitao, so when tariffs are lowered, which products will be affected by these products after they enter the domestic market.

2. Overproduction capacity

Overcapacity is one of the current situations in China, and the problems it brings are sometimes particularly fierce. Entrepreneurs must consider it as an important dimension. Overcapacity is generally divided into two situations, one is normal de-capacity, and some backward and excess capacity is closed and eliminated. But there is also a situation that some production capacity is difficult to remove.

For example, in the hotel industry in China, there is a serious overcapacity in three-and four-star hotels, but for some reasons, there is no way to get rid of these hotels and it is difficult to change them into other hotels. Faced with this situation, it entrepreneurs have to consider transformation or change their business models. Some problems caused by overcapacity require entrepreneurs to seriously think and analyze.

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In recent two or three years, great changes have taken place in the means and channels of communication. The original effective media coverage and sales channels are not very good now. In the process of consumption upgrading, many large-flow OTAs are not as effective as before. It has a large number of users, but the fee is very high. If you don't do it, users can't catch it. If so, the conversion rate is very low, which is almost a dilemma.

Therefore, when the whole communication, such as sales channels, sales methods and brand marketing, has undergone great changes, entrepreneurs must pay more attention to this dimension based on their own projects to avoid going astray and causing unnecessary losses.

4. Scientific and technological revolution

From the Internet to the mobile Internet, to artificial intelligence, life sciences, and even blockchain, these technological innovations always have a huge impact on various fields.

Fifty years ago, banks never imagined that mobile payment would be so developed in today's China, and they could scan the code with their mobile phones at will. Technological change is irreversible, it will create countless new possibilities, but also bring earth-shaking changes, which will instantly change many previously good fields. Therefore, entrepreneurs must take the dimension of technology into account when starting a business.

5. Business tycoon

When many enterprises are developing at a high speed, if a business giant takes a fancy to your model, it will often lead to two consequences-either merging you; Either copy your model and catch up with you quickly with huge funds and traffic. The existence of this phenomenon actually affects the innovation of enterprises.

The most serious monopoly of giants is credit monopoly, which will stimulate corruption and evil. For example, a few large financial institutions on Wall Street have entered the stage of credit monopoly. If they claim that some financial products and derivatives are good and want to sell them, consumers and related parties will believe them 100% and put them into action. This unconditional trust of giving up argumentation, thinking and questioning is credit monopoly, which makes monopolists have the possibility of irresponsible fraud.

However, things are divided into two. Business giants also have their good side. For example, in the logistics industry, consumers often have to spend huge costs for this intermediate link, and the efficiency and resource allocation of this intermediate link itself are not very good, but it is impossible for other enterprises to change the ecology of the entire logistics industry except commercial giants. On the other hand, in the case that business giants already exist, entrepreneurs must take them into consideration and focus on future opportunities and risks.

6. Customer groups

As far as the consumption field is concerned, the customer group is a rapidly rising "new middle class", and we will talk about this dimension separately in the second part.

2 what is the premise of starting a business?

Some people say that entrepreneurship is entrepreneurship. what do you think? Have you ever found that if an entrepreneur just plunged into the business model and narrowly thought about starting a business to make money, when have you ever seen these people really make things bigger?

Any famous entrepreneur in China, from Liu Chuanzhi to Ma Yun to Ma Hua Teng to Lei Jun, everyone's language is full of ideas except starting a business. Our children now read too little. They just send WeChat back and forth every day, watch various business models every day, and get jealous when they see others making money. How can a person not envy others? What is the difference between jealousy and awe? The friend next to you started a business and earned180 thousand, but you failed and you began to be jealous. However, will you be jealous of Ma Yun? Will you be jealous of Ma Hua Teng? Will you be jealous of Sheng Xitai? Don't be jealous at all They are too high and too far away from you. How did they become too high and too far away? In addition to business success, it also depends on the realm of their work and thinking. Therefore, children in China are always thinking about making money, but they don't want to expand their own width, and they will never succeed.

How were the pyramids built? Entrepreneurial success is the tip of the pyramid. If there is no bedding below, what is the sharp stone above? What's the stone under it? Is the width of your mind. So all kinds of reading, learning and listening are very important to us. It is actually very important to turn yourself into a person with sound thinking and independent thinking ability.

We often compare ourselves with Jews and Japanese, saying that we are as smart as Jews and more diligent than Japanese. But unfortunately, we are far behind Jews and Japanese in reading. Jews read an average of 65 books per year, Japanese read an average of 45 books per year, and China's statistics are 5 books per person per year. I don't think this data is correct. I don't think people in China can finish five books. Please raise your hand. You have read five books carefully. If you have really read five books, please raise your hand, except cookbooks and 42 tricks to attract women. You can't see half of it. What does it mean? Explain that the other half has not read more than five books, how can there be statistics of five books? I once gave lectures to primary and secondary school teachers in various cities and asked them to raise their hands. It's a pity that primary and secondary school teachers in China don't even raise one-tenth of their hands, which means that primary and secondary school teachers hardly read. How can a teacher who reads so little teach students who love reading and thinking? It's hard.

When we were in college, we read an average of 65,438+000 books every year. Later, I went to the university to investigate and said that students who read 30 books a year raised their hands, one tenth. If college students stop studying, how can this nation have hope? We often say that Jews are very powerful, right? Don't forget, almost half of the inventions in the world are related to Jews. More than 200 Nobel Prize winners in the world are Jews, who contribute 30% of the world's innovative patents every year. This nation is so powerful that people read 65 books a year, but we can't get five.

The Japanese won dozens of Nobel Prizes. Frankly speaking, Japanese innovation is really innovative, although there is still a gap between them and Americans, because many Americans are Jews. However, Japan's innovation is really fierce, and South Korea's innovation is not too bad. How many people in China are truly innovative? There are thousands of projects we have seen recently, and there are few innovative projects, but few projects are breakthroughs in high technology, which makes people shine at the moment and makes people feel that once this thing is done, it is extremely difficult.

Most domestic enterprises are imitating, including some big domestic companies. You will find that even if we claim to be a high-tech innovation company, we are imitating others. And what is this phenomenon related to? It is related to the lack of innovation consciousness. Why is there no sense of innovation? If you don't think, why not think? Not enough reading.

3 The qualities that entrepreneurs must possess

1. Great strategy

Today's market is no longer a narrow market economy, it has no national boundaries and ideological restrictions, it is an international world market. The change of the market is influenced by many factors such as economy, politics and nature. If an enterprise wants to survive and develop in the open international market, its leaders must have a long-term strategic vision and formulate business strategies according to the external environment or future changes, which is related to the overall, long-term and fundamental issues of enterprise development.

Decision-making activities can best reflect the characteristics of strategists. In decision-making activities, managers decide major issues in the organization through two functions: "planning" and "breaking". Business leaders care about and participate in the whole planning process of think tanks, so as to understand the "background" of the final alternative. Only in this way will they finally make a decision with confidence and confidence.

2. Be brave in innovation

Entrepreneurship itself is planned innovation and adventure. Only those who dare to do it and are not afraid of failure can walk out of a new and good road of their own. The spirit of hard work is also very important for pioneers. Innovation is creativity, and creativity needs to go a long way, which is the so-called breakthrough. I don't think it's necessary to reverse it. It is very important to make a breakthrough in creativity. You have taken a step forward, even if it is only a small step.

The so-called creativity and creativity are all based on the existing model. How do you find a way to break through? So I don't think China's imitation is terrible at all. For example, Alibaba started from imitating ebay, and Baidu started from imitating google. But now all these companies, including Tencent and Xiaomi, have made breakthroughs in all aspects. These breakthroughs are based on China's population and geography, and the adaptability of scientific and technological innovation to China. A little breakthrough, many a mickle makes a mickle, and eventually become one.

3. Have super motivation

Entrepreneurs must be far-sighted, take a clear-cut stand, use the genius of thinkers, speakers and critics to explain their ideas, reverse their views, boost morale and guide people to form clear values. So that all employees in the enterprise have lasting cohesion, plant a friendly image in the hearts of the public outside the organization, make the enterprise have a relaxed external environment and social environment, spread corporate culture more widely, improve visibility and increase intangible assets.

4. Avoid entrepreneurial risks

Entrepreneurship is not all roads lead to Rome. If an enterprise wants to make a profit, it must consider in advance who will invest and how to operate; How to attract customers, etc. Therefore, entrepreneurs need to carefully design and systematically and carefully think about each business model.

In the process of starting a business, we must know how to avoid entrepreneurial risks. First of all, you can't start a business illegally in areas that the government doesn't allow; Secondly, we must maintain a high degree of vigilance against the market and not be deceived; Moreover, entrepreneurs themselves should be flexible. If they find that their entrepreneurial methods are wrong, they should adjust their strategies and improve their methods in time.

What terms should an entrepreneur consider:

★ What preparations should an entrepreneur make?

★ What qualities should entrepreneurs have?

★ What do you need to pay attention to when you are a college student entrepreneur?

★ Be sure to see the qualities that entrepreneurs should have.

★ Eight qualities that entrepreneurs should possess.

★ Six conditions for young people to start a business after 90.

★ About the qualities that entrepreneurs must possess.

★ What qualities should entrepreneurs have?

★ What qualities should entrepreneurs have if they want to succeed in starting a business?

★ The qualities that entrepreneurs should have.