Isn’t it a good deal to take a nap in a theater for 12.9 yuan?

Isn’t it a good deal to take a nap in the theater for 12.9 yuan? Recently, a cinema in Chengdu attracted the attention of many netizens for launching a lunch break service. On the afternoon of the 23rd, the person in charge of the theater introduced to Jimu News reporters that because the theater attendance rate was not high, some new products and services were launched to attract customers.

Lunch break poster (picture source: interviewee)

This cinema is located in Chengdu High-tech Zone. Let’s first take a look at the price of taking a nap in this cinema. The cinema offers two lunch break packages. Package A is 12.9 yuan per person and comes with a steam eye mask; Package B is 18.9 yuan per person and includes a steam eye mask and a hot drink.

In the poster released on the cinema’s WeChat public account, the lunch break time is from 12:00 to 14:00 on weekdays.

On the afternoon of the 23rd, Ms. Chen, the person in charge of the theater, said that there have not been many people watching movies in the theater recently, and the business has been average. They have been thinking of ways to launch new service products.

I thought that there are many office buildings around the high-tech zone where the cinema is located, and there are many young people, and customers often rest on the massage chairs in the cinema lobby, so I came up with the idea of ??using the cinema to launch a lunch break service. Relevant posters were issued on the afternoon of the 21st.

Ms. Chen said that there are seven viewing halls in the theater, and they took out the VIP hall with the most comfortable seats to provide lunch break services. This hall has 110 seats, all of which are sofas. The drinks in package b include tea, coffee, milk tea, etc. You can choose any one at the front desk.

Interior view of the VIP hall (picture source: interviewee)

During the lunch break, there are no movies in the theater, only weak lights are left for customers to rest. During the 2-hour lunch break, the theater provides a wake-up service and will wake up customers when they need it. On the first day of the lunch break on the 22nd, there were two or three customers. On the 23rd, four or five people came to take a lunch break.

In addition, Jimu News reporters learned that as early as early November, many stores of a movie theater in Suzhou also launched lunch break services. A staff member of the cinema told Jimu News that they also launched a package including popcorn and Coke, and the lunch break period was from 13:00 to 17:00. However, half a month later, the effect was average, and not many customers came for lunch break.

According to data from Maoyan Professional Edition, in 2021, the total national movie box office was 47 billion yuan. Since 2022, as of November 23, the total box office was 28.3 billion yuan. With more than a month left before the end of the year, it seems a foregone conclusion that this year’s box office will not surpass last year’s. The downturn in the film industry has also led theaters to try their best to launch new services and increase revenue and reduce expenditure.