Traditional Culture Encyclopedia - Hotel reservation - What exactly does hotel public relations do?
What exactly does hotel public relations do?
Specific work content: 1. Assist the sales manager to study the market situation and formulate the hotel sales strategy and market resource allocation policy; 2. According to market demand, analyze reports and statistical data to confirm potential customers and their needs, and make specific sales plans; 3. Visit competitive hotels regularly to learn about competitors, make SWOT analysis report and submit it to the sales manager; 4. Keep in touch with customers, consolidate the relationship with existing customers through regular sales visits, and discover the potential needs of customers in time; 5. Be responsible for the negotiation with customers and determine the price contract according to the hotel price policy; 6. Responsible for collecting and sorting out market information and maintaining good relations with travel agencies and hotel reservation agencies; 7. Responsible for establishing and constantly improving customer files; 8. Be responsible for inviting important customers to the hotel cocktail party, collecting and sorting out the feedback from the guests, and putting forward suggestions for improvement in time; 9. Regularly complete the marketing progress report and report to the marketing director, and put forward reasonable suggestions for sales decision-making; 10. Be responsible for all services of important customers or teams during their stay in the hotel, and solve the needs of the guests in time; 1 1. Be responsible for the work focus and regional division of sales representatives, and ensure that the sales team has a clear division of labor; 12. Responsible for training the sales skills of sales representatives; 13. Responsible for coordinating with the finance department, front office and other departments to handle the accounting settlement of the team and long-term guests; 14. Complete other tasks assigned by superiors in time. Answer any questions! Give a compliment
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