Planning scheme of teacher's day promotion activities

In order to ensure the orderly activities, we need to make an activity plan in advance, which is a written plan of the purpose, requirements, methods, methods and progress of the activities. So what kind of activity plan is good? The following is my promotion plan for Teacher's Day in 2022 (selected 6 articles), which is for reference only and I hope it will help you.

Teacher's Day Promotion Plan 1 1. Teachers' praise

1, the song "I will be you when I grow up"

In September, Teacher's Day came to us with a light pace. Unforgettable teacher's kindness, a song "When I grow up, I will become you" is dedicated to teachers and friends who work hard and pay silently all over the world. I wish you a happy Teacher's Day!

2. Dance "Teacher's Soul"

The relaxed and pleasant accompaniment brought the dance "Teacher's Soul", and the dancer's light figure revealed a kind of firmness and persistence, which is the embodiment of the teacher's gardener spirit.

Second, there is a prize quiz.

1, Teacher's Day Promotion Activity Site In the Teacher's Day greetings, the organizer will prepare common sense questions about daily life and interact with the people present, and get a practical home gift if you answer correctly.

2. On-site Teacher's Day Promotion Activities In the Teacher's Day greetings, the organizer exchanged tips on daily life and home with the on-site personnel, and the promotion lady will explain and answer the origin of Teacher's Day and some teachers' day poems, wishing everyone a happy Teacher's Day.

Third, product display.

1, Teacher's Day Promotion Activity Site During the Teacher's Day greetings, beautiful and young student models show you their creative homes in a strong Teacher's Day atmosphere, and relevant personnel introduce their performances.

2. Conduct a one-dollar auction in the warm atmosphere of Teachers' Day.

The organizer will auction some products, starting at one yuan, and all the proceeds will be used to donate to poor primary schools in Sichuan to build a love bridge on Teacher's Day.

3. The people present can choose the products that suit them in various regions, and a professional shopping guide will introduce them to you. With the teacher qualification certificate, you can enjoy relevant preferential policies.

Four. Activity introduction

Sign-in gift: Anyone who signs up for xx Teacher's Day promotion online and signs in at the site of xx Teacher's Day promotion can get a reusable shopping bag, a bottle of mineral water, a pen and an activity manual.

One yuan exchange: Anyone who buys 500 yuan in xx Teacher's Day promotion activities can get a super gift by adding 1 yuan.

One-yuan auction: xx Teachers' Day promotion activities start from one yuan for a variety of goods, and the reserve price is directly raised, which can be taken cheaply.

Super Prize: The first prize value of xx Teacher's Day promotion is 65438+800 yuan 0, 500 yuan 2 and 300 yuan 5. Whoever makes a decision will have a chance to win the raffle for Teachers' Day promotion. The prize is waiting for you, and it is super big.

On-site games are non-stop: there will be game interaction on the site of xx Teacher's Day promotion group purchase, and participants will also have the opportunity to get rich game prizes for Teacher's Day promotion activities.

Exquisite after-sales service: in order to provide perfect service to teachers and netizens, all merchants promise that all goods ordered on the day of the event will be punished by one fake, and the price of the goods on that day will be the lowest in the whole year. If a lower price is found, the difference will be doubled after verification.

Great quality challenge: people present can test the home building materials products on display. If any problems are found, the challenger can get a gift carefully prepared by the organizer and be awarded the title of "Best Inspector".

Quality Alliance: The organizer will sign the "Quality Guarantee" at the promotion event of xx Teacher's Day to show confidence in the product and the commitment of consumers, and the participants at the site will jointly sign the alliance book "Resist Three No Products and Defend Self-Rights" to show their support and trust in the regular products.

Verb (abbreviation for verb) Internet solicitation

Xx Teacher's Day promotion is in progress, please fill in your information truthfully so that you can sign in on the spot.

Teacher's Day promotion plan 2 sends away the summer heat and welcomes the golden autumn, which also marks that the annual Teacher's Day will come unexpectedly. Have you figured out how to send your best wishes to your favorite teacher? Are you very upset? Pay attention to our going abroad, and we will make you worry-free. The activity plan is handy. Are you ready? Our planned trip is about to begin! Let's go! ! !

I. Promotion purpose

On Teachers' Day, students thank their teachers. Wei Zhide delivers the true feelings for you, and launches the activity of giving gifts by express delivery, so as to improve the popularity and achieve the purpose of sales.

Second, the activity time

20XX September 6th to September 10 (5 days)

Third, publicize the agenda.

20XX September 6th to September 10 (5 days)

Fourth, the promotion theme

Give special love to special you.

5. Surprise of merchandise promotion.

Surprise 1: Teachers can enjoy a 15% discount when shopping with their ID cards.

Promotion method:

During the activity, all customers who shop with a teacher card will enjoy a 7.5% discount.

Surprise 2: School teachers enjoy discounts when buying gifts.

Promotion method:

300 yuan -500 yuan enjoys a 20% discount on the total amount of group purchases, and those responsible for purchasing can give corresponding gifts. (Gifts can choose any of the following products: Longfei Zai Tian, Golden House hourglass clock, ashtray series).

500 yuan -800 yuan enjoys a 7.5% discount on the total amount of group purchases, and the person in charge of purchasing presents the corresponding gifts. (You can choose any of the following products as gifts: Labyrinth II, Compass Game, Monopoly Series)

Enjoy a 30% discount on the total amount of group purchases above 800 yuan, and the person in charge of purchasing will give the corresponding gifts. (Gifts can be any of the following products: * * *, inner senses, telephone series).

Surprise 3: Express gifts convey your mind.

1, promotion method:

During the activity, send the gifts you want in September 15.

2. Promotion content:

(1) Register the name and contact information of the teacher you want to give a gift, write down what you want to say most, and buy a gift. (The basic style of the table is on the last page)

(2) Address of this city: Shopping Full 150 yuan Free Express Fee; Customers with insufficient consumption 150 yuan pay 50% courier fee.

(3) Non-local address: shopping in 200 yuan can be exempted from courier fees; Customers who are dissatisfied with 200 yuan will pay 50% courier fee.

(4) Free gift packaging.

Note: the fee and price standard can be adjusted according to the express delivery fee in the local market.

Six: In-store layout

Set up a register at the cashier in the store and record it in detail. Choose the best card paper for the register. (The style of the card is on the last page)

Prepare enough preferential commodities for group purchase and promotion, and the quantity of commodities can be determined according to the situation of each store, and set up a special gift area. (Product categories can also be adjusted by each store according to its own storefront. )

Contact the courier company during the event to ensure that the gift can arrive accurately.

Shopping malls should prepare packaging supplies, promotional tools, etc.

Teacher's Day Promotion Plan 3 I. Theme:

One day as a teacher, one life as a father-I wish teachers good health and a happy life.

Second, the purpose of the activity:

Actively participate in community activities to improve the affinity of shops.

Third, the activity arrangement:

1, giving away activities

Target audience-primary and secondary school teachers.

Specific content-September 8-10, you can get a gift in Junhao Mall with your teacher's card, and each teacher's card is limited to one;

Execution mode-each teacher can receive a gift after registering with the gift group at the front desk with the teacher ID card;

2. essay contest

Target audience-students in primary and secondary schools and kindergartens

Specific content-take an incident between yourself and the teacher as the line, reflect the true story and true feelings, and the subject matter and words are not limited.

Implementation method-from now until September 2, the composition will be submitted to the front desk; September 3 -7, selection; Awarded the first prize 1 name, brand repeat student 1 name; 3 second prizes, 1 radio; 5 third prizes, 1 set of learning tools; 10 encouragement award and 1 exquisite pencil case; Each prize 1 ballpoint pen.

Step 3 ask and answer questions with prizes

Target audience-customers of 5438+00 on September 6th.

Specific content-In combination with the prize-winning activity in Activity 2, a prize-winning question-and-answer activity was held outside the venue, so that the on-site customers actively participated in the publicity activity of "respecting teachers and valuing education", and the on-site teachers felt everyone's gratitude.

Execution mode-a simple podium outside the venue, with banners and audio equipment, presided over by a special person.

Four. Coordination of activities:

1, the manager of the operation department is responsible for coordinating the work of all departments; The marketing department is responsible for organizing publicity and related composition selection; The front desk department is responsible for the delivery and registration of gifts; The engineering department is responsible for the sound and other props during off-site activities; Loss Prevention Section is responsible for maintaining off-site order during off-site activities.

2. The purchasing department is responsible for the supplier sponsorship negotiation of each award.

Teacher's Day Promotion Plan 4 I. Overview of activities:

The purpose of this activity is to promote sales, but activities that are too obviously commercialized often fail to achieve the best results. This plan attempts to integrate the propaganda of Hope and Buick into the public welfare behavior, and subtly convey the enterprise and product information to our target consumers through various detailed arrangements. We strive to achieve the best publicity effect and the widest spread with the least money.

University teachers are a large group of potential car consumers, and Teacher's Day is an excellent promotion opportunity for these consumers. Teachers have devoted their precious youth to education and sacrificed a lot of time to enjoy happiness with their families. Teacher's Day is coming, how should we repay the teacher?

The best way is to give teachers a good opportunity to travel with their families and let them spend their holidays together. During the activity, we will design entertainment and competitive projects that meet the needs of teachers, so that teachers and their families can have fun, and let them know and know about Haopu Buick, make the right choice in car purchase, and provide various preferential conditions.

Second, the activity planning:

1, activity theme: Happy trip, caring for teachers' families.

2. Target audience: university teachers (mainly university teachers with purchasing power and demand) and their family and friends (* * * 1 ~ 3 people).

3. Estimated number of participants: about 80.

4. Activity time: September 8, XX.

5. Location: Nanzhuangying, Cuicun Town, Changping District (to be determined)

6. Activity flow:

1) September 1 ~ 7: public relations and media promotion.

2) September 3rd to 7th: Registration.

3) At 7: 30 on September 8th, all the guests gathered at Beijing Normal University.

In order to attract more college teachers to participate in the activities and strive for our motorcade to play a greater propaganda role along the way, the departure place will be set at Beijing Normal University.

4) At 8: 00 on September 8th, Haopu motorcade picked up the participating teachers.

At that time, Haopu's test drive and special car will take the participants from Normal University to the event site according to the scheduled route.

5) Arrive at the scheduled place for test drive at 9:00- 12:00 on September 8th.

6) Arrive at Fenghuangyuan Hot Spring Resort on September 8 12:00- 13:30 to enjoy farmhouse meals.

7) Fun entertainment on September 8th 13:30- 15:30.

8) Fill in the questionnaire from 15: 30 to 16: 00 on September 8th.

9) Go back to Beijing on September 8th 16:00- 17:00 to visit Haopu Exhibition Hall.

10) September 8 17: 00 ~ 17: 45 car consultation.

11) On September 8th, the activity ended at 17: 45, and the guests were sent back.

12) Every Monday to Friday after September 8th: on-site test drive.

7. Activities:

1) test drive activities:

Time: September 8, 9: 00 ~ 12: 00.

Form: test drive, doing various performance experiences such as winding piles, turning and accelerating.

2) farmhouse meal

Time: September 8 12: 00 ~ 13: 30.

Form: Enjoy farmhouse meals at Phoenix Garden Hot Spring Resort.

3) Fun entertainment activities

Time: September 8 13: 30 ~ 15: 30.

Form: All guests, including teachers' families, friends and children, can participate to enhance the attraction of the whole activity. At the same time, our activities are all about Buick, which allows participants to learn about Buick while having fun, enhance their sense of closeness with Buick, and thus promote their desire to buy. Please select your company's activities. )

First, Buick Child Star Competition:

Contestants: Children present.

Competition mode: Let the contestants play a car model, take a photo with the Buick car on the spot, answer the audience's questions on the basis of proper understanding of the car performance, and choose the most lovely car boy recognized by everyone as a Buick child star to reward.

B, car home decoration contest

Participants: Teachers' families who participate in the activity voluntarily sign up (singles are free to form temporary partners).

Competition mode: Take the above-mentioned families as a unit, and take the car decorations we prepared in advance as raw materials. First, each group chooses their favorite decorations, then use these decorations to decorate the test drive Buick, and finally choose the most beautifully decorated car as the best car to decorate the family.

C, the relay race around the car

Participants: The guests volunteered to form a group of four.

Competition mode:

Each rectangle represents a Buick (quantity to be determined). Open the door. The game is divided into groups. The first runner in each group passes through the back seats of four cars in turn, and rings the car horn when passing through each car. After passing four cars, he handed the flag to the next player, who repeated it, and so on. When all four players have finished timing, the group with the shortest time wins.

D. Master of Super Trunk Planning

Participants: teachers' families participating in the activity (singles can freely form temporary partners).

Competition mode: Prepare the items that need to be put into the trunk in advance, and take the family as a unit to see which one can put the most items into the trunk of the same Buick in the shortest time. Articles include daily necessities that can be used by the whole family and make guests feel intimate, such as plush toys, skateboards, golf clubs, fishing rods, scroll paintings, travel bags, carpets, sleeping bags, tents and so on. These items can be given as gifts at activities.

E, automobile beauty photography contest

Participants: All participating guests voluntarily register.

Preparation: Prepare a notebook computer and a digital photo printer that can do photo processing, and inform every guest who is willing to participate in this activity to bring their own digital camera.

Competition mode: Please choose 1 ~ 3 for each contestant.

Little sculptor competition

Participants: Children present.

Competition mode: let the small players use the colored plasticine prepared by the organizer according to the Buick model to knead the shape of Buick, and finally select three winners to reward. The selected works will be displayed in the window of Haopu exhibition hall for a long time.

G, automobile knowledge contest

Participants: teachers' families participating in the activity (singles can freely form temporary partners).

How to compete: When you leave, give each participating family a leaflet of Pu and Buick, and part of the answers to the knowledge contest are on the leaflet.

The first round: compulsory questions, entitled product information and common sense of cars of HOPP Buick, were eliminated to seven.

The second round: one person gestures and one person guesses. The topic is to eliminate car-related terms and articles for five families.

The third round: grab the answer and reward the families who are eliminated to the top three.

4) Fill in the questionnaire

Time: September 8 15: 30 ~ 16: 00.

Form: The questionnaire involves the participants' car demand, usage habits, ideal car purchase, affordability and understanding of Haopu, and finally leads to the question of whether they are willing to buy Buick in Haopu. According to this questionnaire, we will establish a customer database, find the participants who are most likely to buy a car and make key recommendations.

5) Visit the Haopu Exhibition Hall

Time: September 8 13: 30 ~ 16: 00.

Form: Decorate the general exhibition hall in advance and add decorations and pendants related to Teacher's Day (such as propaganda cartoons, famous sayings about teachers, tourist scenery, happy hours, greeting cards and flowers sent to teachers on behalf of all students, etc.). ). After the entertainment and test drive, all the guests will be taken to the Haopu exhibition hall, and the staff will introduce Haopu and Buick. After the visit, if you have the idea of buying a car, you can continue the consultation activities and other participants can send it back.

The layout of the exhibition hall has been completed since September 7, so that all teachers who did not participate in the day's activities can go to the Haopu exhibition hall to experience Haopu's blessings and greetings to the teachers.

6) On-site test drive:

Time: every Monday to Friday after September 8th,11:00 ~14: 00.

Form: At noon every day, the sales consultant will drive a test drive to provide test drive service and give gifts to the participants.

Third, the preferential way:

Test drive: door-to-door test drive, test drive courtesy.

Car repair: free oil filter maintenance once.

Member: Become a member of Haopu Automobile Club for free, and enjoy 20 member services and preferential policies such as 24-hour free rescue in Beijing.

Activity content: For customers who buy Buick cars in Haopu, Haopu will organize an entertainment activity "Let's go".

Car purchase: All Buick models of Sail, Excelle, Regal and gl8 have surprise packages.

Fourth, the event publicity:

1, public relations promotion

Goal: get the support of colleges and universities, try to get the support of schools, organize teachers to participate in our public welfare activities, and if necessary, designate the participating colleges as the co-organizers of the activities, and carry out long-term cooperation in all aspects in the future.

Mode: Negotiate with universities such as Beijing Normal University to request permission to post posters about our activities on their campuses and broadcast our activities on their campus radio stations.

2. Media publicity

Simple and effective media promotion will improve the effect of the event, and whether to carry out media promotion will refer to the budget.

Goal: 1) attract more college teachers and consumers to participate in the activities.

2) Carry out extensive publicity, establish a good public image of Pupu, and improve its popularity.

Mode: 1) Broadcast media: Beijing Communication Radio began to publicize this event on September 1.

2) Newspaper media: the eye-catching advertisement of Beijing Morning Post from September 4th to September 7th.

Verb (abbreviation for verb) Budget (before and on the day of the event):

1, exhibition hall layout, publicity materials (posters, pop, etc. ): 1XX yuan.

2. Questionnaire production fee: 100 yuan.

3. Entertainment items (props, photo printers, etc. ): 5000 yuan.

4. Media promotion fee: 10000 yuan.

5. Gift money: 5,000 yuan.

6. Host service fee: 1000 yuan.

7. Lunch fee, snacks and drinks fee of Phoenix Garden Resort: Please decide the specifications by yourself.

8. Other miscellaneous expenses: 8,000 yuan.

9. Event planning fee:

10, organize the implementation of labor costs:

Total: x yuan

Note: 1) The transportation and gasoline costs involved are considered by your company and are not included in the budget;

2) Some specific terms and budgets of the event must be formulated and changed according to the specific situation of your company and the number of applicants.

Teacher's Day Promotion Plan 5 I. Activity Time:

20xx September 5th to September 10

Two. Activity theme:

Thank you (teacher, happy holidays/gratitude teacher/teacher, hello)

Three. Market opportunity analysis:

September 10 is Teachers' Day and the beginning of a new semester. The potential consumers of Teachers' Day include: students, relevant departments, teachers themselves and so on. Students include students at school and students who take up social posts. Whenever Teacher's Day comes, schools, government agencies and other relevant departments will take different forms to express their condolences to teachers, including buying a lot of gifts, which will inevitably involve buying a lot of goods. With the continuous improvement of teachers' treatment, teachers' consumption power is also constantly improving, and their purchasing power is also greatly increased. Therefore, there are still many things to do around Teachers' Day.

At the same time, the promotion before and after Teacher's Day reflects the merchants' love for teachers, and also helps to improve the reputation of shopping malls.

Four. 20xx Teacher's Day Promotion Plan Description:

Activities can be divided into two stages: one is to welcome Teacher's Day, and the other is to celebrate Teacher's Day. In the previous stage, the promotion target was mainly aimed at the consumer groups who wanted to buy gifts for teachers, including students and relevant departments. Advocating people to respect teachers and pay attention to teaching, and repaying teachers' kindness with practical actions, the latter stage, that is, Teacher's Day, mainly focuses on promoting teachers, such as selling teachers' clothes. And in the publicity, it highlighted the sincere feelings of the merchants' gratitude and care for the teachers.

Verb (short for verb) activity:

(a) Teachers' Day clothing sales

On the basis of special sales, teachers can enjoy a 10% discount with their teacher's certificate.

Operating instructions:

1. All along, on Teacher's Day, merchants have paid attention to the promotion of women's goods, while ignoring the promotion of male teachers. In fact, male teachers account for a considerable proportion, so the promotion of male clothing can not be ignored.

2. Early September is the season of autumn clothes, and clothes can be launched before and after autumn clothes.

3. Hang a banner above the sale: I wish the teachers a happy holiday and render the festive atmosphere.

(2) Special sale of other commodities on Teachers' Day

(1) as a teacher "table"

Watch promotion, watch exhibition, how much to buy with the teacher's card to participate in the lucky draw to send watches. You can enjoy a 10% discount on cosmetics if you have a teacher's card.

(2) Other kinds of gifts are also on sale.

Including gifts, health products, etc. Gifts for teachers are all packaged free of charge, and a beautiful greeting card is given when shopping in 50 yuan.

Thanks, come and see it off.

Teachers who come to the mall on Teachers' Day can receive a beautiful gift on the spot for free with their ID cards.

Gift design project:

1. The value is about 5- 10 yuan, and limited donation can be adopted, such as limited donation 1000 copies.

2. The gift is beautifully made and preserved for a long time, which not only preserves the gift, but also remembers the feelings of the mall.

3. Reference gifts: stationery, personal toys, ornaments, flowers, greeting cards, etc.

(d) Special planning: finding the most unforgettable teacher.

From elementary school to university, people will meet many teachers in their life, but perhaps one teacher is the most special, unforgettable and influential. Write down the story between you and your teacher and tell us.

Please send the essay to the office of the shopping mall, and we will select 65,438+00 excellent essays. On Teacher's Day, we will arrange a meeting between teachers and students, and invite the author and the protagonist "the most unforgettable teacher" in the article to attend the meeting, restate the friendship between teachers and students, talk about past lives and have dinner together.

Operating instructions:

1. Co-sponsored by Xupu TV (or radio) and a hotel, the selected essay will be published in newspapers or broadcast on radio, and the whole activity can also be broadcast by TV, and the hotel will sponsor dinner.

2. One week in advance, use promotional paper and mall posters to release the activity enlightenment. The deadline for writing essays is September 8, and excellent essays will be selected on September 9, and meetings will be arranged. The meeting will be held on September 10.

3. The mall provides the author and the "most unforgettable teacher" with exquisite gifts worth about 100 yuan, or directly gives coupons worth 100 yuan.

It is a traditional virtue of our country to respect teachers and attach importance to teaching. Major stores and shops will also launch Teacher's Day promotions to thank teachers. The main reason is that the Mid-Autumn Festival promotion activities are too close to Teacher's Day, which makes it difficult for many shops to get along with new ideas for promotion. In fact, it doesn't matter if the promotion is too close. After all, the two activities are aimed at different people.

Activity theme:

Thanksgiving teacher's day

Activity time:

September 9-September 10

Activity content:

Activity 1: Peach "gifts" are all over the world.

Under the guidance of teachers, let us be full of knowledge and move towards a better future. Therefore, on such a big day as Teacher's Day, stores will also launch some activities to comfort teachers. All teachers who come to our store for consumption can get a beautiful small gift at the front desk with their teacher qualification certificate and shopping receipt. Of course, the gifts in the store are not unlimited, limited to 100, while stocks last.

PS。 To make this gift thoughtful, you can make it into a peach-shaped can, which means "peach gift".

Activity 2: Spend the holidays with the teacher.

As long as you bring your teacher to our store during the activity, you can enjoy a 10% discount for a single person. As long as the teacher shows his identification at the checkout, he will have the opportunity to enjoy the discount of the store. Teachers will also get a free membership card.

Activity 3: Teachers' Happy Shopping

During the Teacher's Day activities, customers who buy products in our store for more than 180 yuan can participate in the dice-throwing activities in the lottery area of our store with the consumption receipt of that day. A shopping receipt can only enjoy two lucky draws. As a result, I got the highest score and won exquisite gifts.

Activity Rules: All customers who have spent over 180 yuan in our store can participate in this activity. Throw two dice at the big shot. Look at the number of dice you throw and decide the gift you get. If your dice fall out of the bowl, you will be disqualified.

PS。 Giving exquisite gifts must be decided according to the actual situation of the store, and it is best to give priority to practicality, which will make it easier to win the favor of consumers.

Activity 4: Mid-Autumn Festival Gift Cash Coupon

During the activity, the teacher will apply for a membership card for free and give a Mid-Autumn Festival gift certificate. Teachers who recommend members can get an extra gift certificate.

Use of gift certificates and cash coupons: the design of gift certificates and cash coupons is 10 yuan, and the design of 20 yuan and 50 yuan is 100 yuan. On-site shopping gift strategy is that the gift of cash coupons is only one-third of the actual shopping. If the amount is 128 yuan, you can give a gift certificate to 40 yuan, and the designated products can be exchanged for cash during the designated Mid-Autumn Festival. The price of designated series of single products should be above 85, and the brand with slow sales but good quality can directly design the price above 45.

If you register as a member, you can give 20 yuan gift certificates directly without on-site shopping, and you can make purchases to offset cash during the Mid-Autumn Festival. Pay attention to specify a product price above 50 yuan. Members bring new members to join the club, and the new members will give the introducer a voucher of 10 yuan at no cost. New members can get cash coupons for 20 yuan gifts directly. If there is consumption, the amount of cash coupons will be designed according to the consumption amount. The purpose itself is to expand new members, reward old members, increase joint consumption in the later period, and gain customers' goodwill and interest points.