What are the common promotion schemes for liquor?

Admission banquets for college entrance examination students have become a common habit in China, ranging from two or three tables to dozens of tables in each family. The college entrance examination banquet has become an important part of individual group buying liquor consumption and plays a very important role.

First of all, it can increase the market sales of liquor consumption in the off-season; Secondly, the word-of-mouth communication function of banquet consumers in Xie Shi is very obvious, and there is often a patterned trend in the same area or classmates, which can stimulate other surrounding consumers well through word-of-mouth communication; Thirdly, the college entrance examination and admission period are just the off-season of liquor consumption. Through the publicity and promotion of consumption activities, consumers' awareness of xx products and brands will be improved, and a marketing atmosphere will be created, which will lay a good foundation for the marketing of liquor consumption in the coming peak season.

Therefore, the operation of Xie Shiyan is not only reflected in the effect of promoting sales in the off-season, but more importantly, it can create a good consumption atmosphere in the market, create a good word-of-mouth communication among consumers, and make basic preparations for realizing xx sales in the peak season.

Second, the theme of the event

National theme: "xx should be the first XXX"; "True teacher-student relationship, happiness xx". Local governments can formulate specific subheadings according to their own activity policies. Such as: product xx, champion, Expo.

Third, the activity time

20xx June 7 —— 20 1 September 41.

Preparation period: June1-June 6.

Transmission period: June 7-June 30.

Fourth, the active object.

Regional object: Family banquet for college entrance examination candidates admitted to colleges and universities in 20xx.

Contacts: admitted students, their parents and teachers.

Verb (abbreviation of verb) activity content

Take different promotion methods for core consumers and general consumers to realize core consumers' consumption of xx, and general consumers choose red sky or red boutique.

1. Core consumer policy:

The children of decision-makers and important influencers of various administrative organs and institutions adopt the practice of giving away free wine and do not participate in other forms of promotion;

2. Special policies of top scholars:

Banquet for prestigious students, and provide free sponsorship wine for local college entrance examination champions or students admitted to Tsinghua Peking University;

3. General consumer policy (the following packages are for reference only):

Happy time packages

Buy 3 boxes of red boutique, and give away one suitcase of 150 yuan;

Buy 5 boxes of Red Sky and send them to 250 yuan Mobile Hard Disk;

Buy 8 boxes of Chitianhua, and give away XX with the value of XX yuan. ....

(Can be given according to local resources) ......

Implementation of intransitive verb activities

The college entrance examination is one of the most touching events influenced by China, which contains the sadness of teachers and students leaving, the joy of being the top scholar, the expectations of parents all over the world and the expectations of freshmen for the future. Banquet is essential, and so is thanking the teacher's banquet. Even though its usage is far less than that of wedding banquets, it is of great significance. This publicity focuses on respecting the feelings of teachers, teachers and students, diluting commercial interests, highlighting the emotional connotation of Hongfuchun brand and establishing Hongfuchun brand image.