Traditional Culture Encyclopedia - Hotel reservation - How to improve the hotel occupancy rate?
How to improve the hotel occupancy rate?
First, be yourself first. Specific measures in this regard include:
Ensure that the hotel's hardware facilities are perfect and fashionable;
Improve their own service level and train employees regularly. Excellent service and comfortable, convenient and fast experience are the main factors to attract repeat customers. Moreover, we should do a good job in after-sales service and turn satisfied guests into loyal guests. The loyal customers brought by this excellent service are valuable assets of the hotel.
Second, we can increase publicity and some marketing strategies, including:
Attach importance to hotel brand building. Hotels must first establish brand positioning points, which are the elements of brand positioning. Secondly, the spread of hotel brand image makes hotel guests know, know, understand and accept this positioning.
Pay attention to hotel characteristics, which is more important than star rating. In order to attract customers, hotels should make features. As long as there is a special place, customers will remember you and think of you the first time next time.
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