Opening planning scheme of home appliance plaza

Opening planning scheme of home appliance plaza

In order to ensure that work or things can be carried out efficiently, we need to make plans in advance. A plan is a written plan, which is the detailed rules and steps of specific actions. What formats should I pay attention to when writing a scheme? The following is the planning scheme for the opening of the electrical appliance square that I have compiled for you, hoping to help you.

Electrical Plaza 1 Opening Plan (I) Opening Schedule and Personnel Arrangement

Before opening, we must carefully arrange the opening schedule, progress, when to do things, which important people to invite and who is responsible for what steps, and directly implement separate control, because the opening ceremony is very important, and we must make planned arrangements.

The agenda mainly includes: the theme of the opening activity, the time and place of the activity, the list of important people invited by the activity, the matters responsible for each position, the person in charge and the requirements of the activity. For example, the opening schedule of convenience stores:

① Activity theme: xx convenience store opens politely!

② Activity time: June 12 to June 17.

③ Location: xx

④ Personnel arrangement of various activities

Commodity strategy

When opening, all activities are aimed at selling goods, so before opening, convenience stores should prepare all the goods to be sold, especially some promotional goods, and prepare enough quantities to ensure that there is enough supply for customers to buy. It is essential to attract customers by opening promotional products, so as to achieve the purpose of the opening ceremony and let customers know and accept your store first.

For example, a convenience store opens its doors to prepare a list of promotional products.

Product Name Original Price (Yuan) Current Price (Yuan) Limited Purchase/Limited Person

Tide washing powder 1.90 1.00 2 bags with 250 bags.

Carved brand 280 detergent 2. 10 1.00 2 bottles of 420 bottles.

Bike 129.00 99.00 1 50.

Sugar 2.90 1.30 2 packets 1500 packets

(3) Promotion activities

Promotion is one of the highlights of the opening ceremony and the key to attracting customers. For example, the promotion activities organized by the convenience store opening:

★ Activity theme

Activity 1: Free membership card.

Activity time: September 5th to 30th.

Activity content: During the activity, customers who come to this convenience store can apply for this card for free with their ID cards, and each person is limited to one.

Activity operation: two days before the opening, the store arranges personnel to deliver goods in the planned activity area, and arranges the service desk to deliver goods in the next few days.

Activity 2: Send it as soon as you come.

Activity time: September 15.

Activity content: The store manager arranges personnel to put the gifts into the activity planning area, and customers can get a gift from the activity area with the cashier's receipt.

Gifts: small plush toys, stationery, etc. According to the owner's own preferences.

★ Precautions for activities

At the opening site, customers are crowded when opening, and activities are arranged in the unified planning activity area. Use speakers to attract customers' attention.

(4) publicity

As soon as the convenience store opens, it is an excellent publicity opportunity. We should make full use of it, publicize it vigorously and create an open sensation effect. According to the different business districts and surrounding audiences, there are probably the following publicity methods for the opening of convenience stores:

(1) To open a convenience store near a dense business district or office building, the best choice is to make some low-cost elevator advertisements and print DM sheets for distribution.

Note: DM sheet, generally referred to as supermarket or convenience store, is a common way of publicity in retail industry. It makes the special goods during the activity or the content of this activity into printed matter and distributes it to the target customers by mail or delivery. It has low cost and reaches the target group accurately.

(2) When a convenience store is opened near a residential building or community, the owner can choose to post a business opening advertisement on the advertisement column of each community to inform the residents of the opening time and activities, and print a DM form and distribute it door to door if possible.

(3) You can also communicate with surrounding service enterprises, such as post offices, tobacco and liquor stores, clothing stores and shoe stores. And issue DM bills in these places.

The opening plan of Electric Plaza 2 is in the golden autumn, and Shifang Digital City will be grandly opened. As the largest digital mall in our city, it is bound to attract wide attention and expectation from all walks of life. This opening ceremony is a timely and good image promotion opportunity for all walks of life in Shifang Digital City, and it is also a good opportunity to establish a corporate image. Through good brand image promotion planning, wonderful celebrations, grand project launching ceremony and media publicity, the image and strength of the digital city and the confidence of the majority of settled businesses to create brilliant achievements will be fully demonstrated. Promote good communication between enterprises and all walks of life through the opening ceremony; Enhance the confidence and cohesion of businesses in enterprises.

This celebration takes interactive activities and targeted promotional activities as the connection point, which makes it easier to introduce cognitive awareness, impress consumers, and is of great help to establish the brand, and truly makes Shifang Digital City an authoritative trading market for digital sales in our city, the first choice for consumers to buy, and a cornucopia of wealth for merchants.

Date: xx year x month x day

Second, the venue:

Three. Organizer:

Fourth, guests:

Verb (abbreviation for verb) Media representative:

Representatives of all parties to intransitive verbs:

Seven. Description of layout: (with attached drawings)

Check-in desk: background portrait. As a foil, you can add,.

The main stage of the promotion ceremony: rectangular stage

Main background: big spray

Exhibition board: the first type of exhibition board introduces Shifang Trade City with Shifang Digital City as the base map, and the second type introduces Shifang merchants; The third floor is a business promotion exhibition board.

On-site rainbow gate

Deng longzhu

Floating in the air

Field basket

Active banner

A huge scene

Square flower bed

Eight. Procedure:

Guests sign in (Music Military Band) and the audience enters.

Moderator's speech

Leadership speech

Guest speech

* * * Cut the ribbon at the same time

Fly the dove of peace

Set off firecrackers and fireworks

The host delivered a speech and cut the ribbon.

Can show guests around the shopping mall.

The promotion begins.

Nine, large-scale performances: (two days)

In order to set off the atmosphere, gather popularity, increase the effect of live activities, and arrange large-scale live performances.

Time: morning: x: xx, afternoon: x: xx

The actors will invite the most powerful singers and dancers in our city.

X. Promotion activities

Fashion Show

→ Duration: omitted

→ Key point:

Build an open-air platform outside the shopping mall.

The activity time is designed during the trial operation.

Cooperate with related businesses, hire professional models for catwalks, and reduce costs.

Dancing and other performances in the middle of the runway wearing ugly songs,

The host should pay attention to interaction and let the guests participate.

Join the game in the activity.

Equipment and personnel required:

Marketing plan:

In the behavior of market operation, we should pay great attention to promoting this weapon, because "promotion" is a double-edged sword. If we don't grasp the degree and depth of promotion well, we will hurt ourselves. At present, the mall is in the opening period, and some promotional activities can be done, but if it is too frequent, it will cause consumers' trust in the brand to decline.

We suggest adopting the gift promotion strategy in this activity.

Strategy: On the day of the event, in order to attract people's popularity, we can adopt the strategy of giving whatever we have, so that every consumer who comes to the mall can gain something, increase their goodwill towards the brand of the mall and expand their popularity. The face value is around-yuan.

Strategy: All customers who have participated in on-site activities will get coupons from the mall, thus attracting some long-term repeat customers for the mall. The face value is around-yuan.

Strategy: find cooperative units (such as pubs and teahouses). ). During the opening period, customers who buy goods in shopping malls can enjoy preferential coupons from cooperative units.

Inside the store

Strategy: All products in the mall should be guaranteed quality. In some areas, simple product quality inspection methods should be designed to establish the image that xxxx attaches importance to quality.

The strategy is to design a rest point inside the shopping center, which is decorated with fashion and travel magazines, essay sheets and regional maps of the shopping center for guests to watch.

XI。 Division of labor among departments

The first is to set up a business preparation office (responsible for the overall division of labor among various departments)

Second, the propaganda department (responsible for media liaison publicity plan)

Three. Celebration Department (all celebration facilities will be in place immediately)

Fourth, the reception department (draw up the invited guests and do a good job in reception)

Five, the logistics department (to ensure the normal work of the executive department)

Intransitive verb security department (to ensure the safety of celebration work)

Opening plan of Electric Plaza 3 I. Name of the event:

Opening ceremony of Guangzhou Electric Plaza

Two. Activity time: xx (year, month and day)

Three. Location:

cities and towns

Fourth, the purpose of the activity:

1. Warmly celebrate the grand opening of Guangzhou Electric Plaza;

3. Improve the popularity of Zengcheng Electric Plaza, so that more consumers can trust and pay attention to it;

3. Take advantage of the opening, Mid-Autumn Festival, National Day and other opportunities to open Zengcheng market through a series of promotional activities to increase product sales.

Verb (abbreviation of verb) The layout of the activity site is attached with a plan:

1. Image layout of the mall: the entrance of the mall is covered with a red carpet, with flowers on both sides and hostesses standing on both sides; Put up a poster page at the service desk; Indoor publicity is hung in series with Caiqi Yang, and various publicity spray paintings are posted on the indoor walls, and bonsai is placed in the corner. )

Image layout of ribbon-cutting ceremony in shopping malls (with photos):

The overall layout of the mall is that the building is hung with propaganda banners and covered with small pennants, a big balloon rises near the building, and the nearby flower base is covered with propaganda flags.

Layout of corridors and steps: a large arch is erected in the corridor, a small ribbon-cutting table (that is, a red carpet is laid), a set of sign-in articles (sign-in table, chair, fountain pen and sign-in book) are set up, the hostess welcomes guests and wakes up the lion to congratulate them, and an advisory tent is placed on the right side of the corridor; Set up a publicity stage on the left side of the passage, equipped with sound and lighting.

Remarks: ribbon-cutting supplies (trays, gold scissors, colored balls, ribbons; ), salute is ready.

13. The streets are covered with propaganda banners and colorful flags.

Content: Warmly celebrate the grand opening of Guangzhou Electric Plaza;

Special discount during the opening of electric plaza;

Welcome the Mid-Autumn Festival and celebrate the National Day; Household appliance plaza bargain price

4. Publicity vehicles enhance the open atmosphere: a publicity vehicle carries out image publicity in all major streets in an orderly manner. Propaganda car packaging: propaganda spray painting, colorful flags and banners.

The intransitive verb opens the content:

(1) ribbon-cutting ceremony process:

1. Wake up the lion and greet the guests (miss etiquette is in place at the same time)

2. Moderator's speech;

3. Invite leaders and guests to speak;

4. Speech by the leaders of the shopping mall;

5. Hold a ribbon-cutting ceremony (salute at the same time);

Once, wake up the lion and congratulate him;

⒏ The host's thank-you speech;

(9) Invite leaders and guests to visit the company;

Activities to show or watch cultural performances.

(2) Media communication:

The whole audience filmed the opening ceremony and made a CD, which was a grand occasion on the day of Zengcheng news broadcast that night;

And the next day in Zengcheng Daily publicity report opening;

Seven, on-site promotional activities:

1. Promotion purpose: to improve brand awareness and product sales through a series of promotion activities.

1. Promotion positioning: Make use of the opening ceremony, Mid-Autumn Festival and National Day, and build the brand of Zengcheng Electric Mall through business consultation, special price, holiday gifts, leaflets and media activities to drive the sales of electrical appliances.

13. Promotion slogan: electric square, warm home;

Special offers during the opening of electric plaza

Buying electrical appliances is the first choice, professional and affordable;

Autumn brings warmth and surprise;

Welcome the Mid-Autumn Festival and celebrate the National Day; Special offer for electric plaza.

Promotion time: X month X day -X month X day

Promotion places: electrical stores, chain stores.

Promotion arrangement:

X months ago: leaflets, colorful flags, posters and banners;

X month X day: Opening ceremony and on-site promotion (business consultation, leaflets distribution, special price awards, media reports, exhibition halls, cultural performances, etc. ); Special opening price; Autumn brings warmth and surprise;

X month, X day -X day: shopping gifts (golden autumn moon cake gift box in electrical square), promotional performances, live big screen TV broadcast;

Electrical square opening planning scheme 4. Name of the event:

Opening ceremony of Guangzhou Electric Plaza

Two. Activity time: ×××× year, month and day.

Three. Location:

Cities and towns, civil servants are all over the country.

Fourth, the purpose of the activity:

1, warmly celebrate the grand opening of Guangzhou Electric Plaza;

2. Improve the popularity of Zengcheng Electric Plaza, so that more consumers can trust and pay attention to it;

3. Take advantage of the opening, Mid-Autumn Festival, National Day and other opportunities to open Zengcheng through a series of promotional activities.

Market, increase product sales.

Verb (abbreviation of verb) The layout of the activity site is attached with a plan:

1, the image layout of the mall: the entrance of the mall is covered with a red carpet, with flowers on both sides and hostesses standing on both sides; Put up a poster page at the service desk; Indoor publicity is hung in series with Caiqi Yang, and various publicity spray paintings are posted on the indoor walls, and bonsai is placed in the corner. )

2. Picture layout of the ribbon-cutting ceremony in the shopping mall (with photos):

3. The overall layout of the shopping mall is that the building is hung with propaganda banners and small triangular flags, a big balloon rises near the building, and the nearby flower base is hung with propaganda colorful flags.

4. Layout of the corridor and steps: erect a big arch in the corridor, set up a small ribbon-cutting table (that is, lay a red carpet), set up a set of sign-in articles (sign-in table, chair, fountain pen and sign-in book), the hostess will welcome guests and wake up the lion to congratulate them, and a consulting tent will be placed on the right side of the corridor; Set up a publicity stage on the left side of the passage, equipped with sound and lighting.

Remarks: ribbon-cutting supplies (trays, gold scissors, colored balls, ribbons; ), salute is ready.

The streets are covered with propaganda banners and colorful flags.

Content: Warmly celebrate the grand opening of Guangzhou Electric Plaza;

Special discount during the opening of electric plaza;

Welcome the Mid-Autumn Festival and celebrate the National Day; Household appliance plaza bargain price

6. Publicity vehicles enhance the open atmosphere: a publicity vehicle carries out image publicity in all major streets in an orderly manner. Propaganda car packaging: propaganda spray painting, colorful flags and banners.

The intransitive verb opens the content:

(a) the ribbon-cutting ceremony process:

1, wake up the lion to welcome guests (miss etiquette is in place at the same time)

2. Moderator's speech;

3. Invite leaders and guests to speak;

4. Speech by the leaders of the shopping mall;

5. ribbon-cutting ceremony (salute at the same time);

6. Wake up the lion and congratulate him;

7. The host's speech of thanks;

8. Invite leaders and guests to visit the company;

9. Show activities or watch cultural performances.

(2) Media communication:

1, shooting the opening ceremony, making a CD, which was the grand occasion of Zengcheng news broadcast that night;

2. Publicize and report the opening in Zengcheng Daily the next day;

Seven, on-site promotional activities:

1. Promotion purpose: to improve brand awareness and product sales through a series of promotion activities.

2. Promotion positioning: Make use of the opening ceremony, Mid-Autumn Festival and National Day, and build the brand of Zengcheng Electrical Appliances Mall through business consultation, special price, holiday gifts, leaflets and media activities to drive electrical appliances sales.

3. Promotion slogan: Electric Square, Warm Home;

During the opening of the Electrical Appliances Plaza, special offers are the first choice for guests to buy electrical appliances, and professional benefits are the most reassuring; Autumn brings warmth and surprise; National civil servants celebrate Mid-Autumn Festival and National Day with the world; Special offer for electric plaza.

1, promotion time: MM DD YY.

2. Promotion places: electrical stores and chain stores.

3. Promotion arrangement:

Month ago: leaflets, colorful flags, posters, banners; Month day: Opening ceremony and on-site promotion (business consultation, leaflets distribution, special price awards, media reports, exhibition halls, cultural performances, etc. ); Special opening price; Autumn brings warmth and surprise; Month-day: shopping gifts (autumn moon cake gift box spree in electrical square), promotional performances, live TV broadcast on big screen;

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