Why did you choose a Lexus?

I believe many people are familiar with the brand Lexus, but most people don't know much about it.

/kloc-Around the 0/9th century, Toyota, Honda and Nissan, the three major Japanese automakers, set up their own high-end brands in order to enter the high-end market: Toyota-Lexus, Honda-Acura and Nissan-finidi.

Although the goals of the three luxury brands are the same, they are all aimed at high-consumption groups, but their development paths and results are quite different. Lexus is very popular at present.

In Wikipedia, Lexus (Japanese:, English: Lexus), a luxury car brand owned by Toyota Group, is sold in the global market. Lexus automobile factory is different from other automobile factories under Toyota Group. Since its inception, it has been positioned as a brand that manufactures luxury cars. Lexus was founded in 1989, and its trademark is an italic Latin letter "L" surrounded by an ellipse.

Historical story

1986, Shang Qi advertising company, Toyota's royal advertising company, was responsible for the marketing of this new brand, and an image design company-L&; M design firm conceived 2 19 possible names, and later "Alexis" stood out and was adopted by the new brand, named "lexis". Later, because another company's name was similar to Lexus, it filed a ban application with the court. Toyota finally changed "Lexus" to "Lexus", which is still in use today.

Lexus' original propaganda statement "Persistence and Pursuit of Perfection" was conceived when representatives of the first team visited Lexus designers in Japan, and they were deeply impressed by their meticulous attention to details. On the other hand, the logo of Lexus was designed by Molly Design Company and Hengda Communication Company.

The final logo is an ellipse around the italic Latin letter "L". It is said that the ellipse radian of the letter "L" was modified by Toyota with an accurate mathematical formula. Finally, the first advertisement with Lexus name and logo designed by Team One appeared at 1988 auto shows in Chicago, Los Angeles and new york.

change the name

Lexus was originally named Lexus, but when Lexus entered the China market, it lost to a tractor factory in Guangzhou. The thing is, according to legend, the name "Lexus" was registered by a tractor company first, and then it was decided not to sell it. There is no other way, Lexus has to think of other ways. Although Toyota has always denied it, Lexus did decline in China.

Although we don't know the real reason why lexus changed its name, the fact is that Lexus has indeed changed to the Lexus we are familiar with today, which is the transliteration of English "Lexus".

Classic model

Lexus is highly recognizable. Even a person who doesn't know much about cars can easily name a Lexus on the street. What are the classic models in the history of Lexus?

IS series: entry-level high-performance cars and sports cars

RC series: entry-level high-performance coupe

LC series: medium-sized high-performance coupe

ES series: medium luxury car

GS Series: Medium and High Performance Cars

LS series: large top luxury car

NX Series: Entry-level Multifunctional Sports Recreational Vehicle

RX series: medium-sized multi-functional sports and leisure vehicles

GX medium-sized luxury multifunctional sports and leisure vehicle

LX- Large luxury multifunctional sports and leisure vehicle

Where is Lei Cheqiang?

There is a saying in the street that Toyota is bought below 300,000 yuan and Lexus is bought above 300,000 yuan.

Toyota and Lexus are originally a group, and Toyota is known for its peace of mind.

According to a friend of Zhihu, he has done road rescue for three years, among which Land Rover has the most failures, followed by BMW. The handling and driving experience of BMW have to be praised, but the small problems after buying it have not been broken. If any brand of car was saved the least, it was Lexus. In the past three years, this friend has saved three cars, one of which had a traffic accident and the other two were soaked in water.

Let me give you this example. I'm not bragging about any brand. I just use my personal experience from Zhihu to illustrate some facts. It is not difficult to see that the quality control of Lexus is quite strict, and it is the strict quality control that has created the high quality and high performance of Lexus.

In Lexus, there is a group of people named Tuohai, who control every production link and have strict restrictions on the number of people in each position. At the same time, as the highest-ranking technician on the production line, he also needs to go through various complicated examinations. Tuohai is a Japanese craftsman.

As the highest-level technicians, these craftsmen strictly control the product quality, put on gloves, and their hands can even distinguish the error of1mm. Their hands can not only distinguish the front and back of A4 paper, but also forge the best texture and rust-proof quality.

Top service

Lexus' 4s stores will have high-standard training, and the company will prevent them from going to some hotels with good service to learn service attitude and service skills.

In 2005, Lexus won the first place in a British car TV program "Top Gear", which is "the largest independent car satisfaction survey in Britain" with more than 76,000 participants.

In 2006, Lexus won the first place in the service satisfaction survey of Auto Express, a famous British automobile magazine, for five consecutive years.

In the customer service index survey that J.D.Power invites more than 79,000 American car owners and agents to participate in every year, it won the first place with a time of 1 1.

In the same year, new york Luxury Research Institute ranked Lexus as the first according to the survey of customer service provided by more than 2 100 high-income families to luxury car brands.

Based on Lexus's strict pursuit of high-quality customer service standards and high customer satisfaction, Lexus has won the highest customer loyalty in the industry.

in my opinion

To sum up, the biggest advantage of Lexus is peace of mind, and other bonus items such as high-grade interior, low-key image and perfect after-sales service. Anyway, you are considering starting a high-end luxury car. What should Lexus think?

Do you have a Lexus? What's your story with it?

If not, what do you think of Lexus?

Pictures from Baidu, Google, car home, Zhihu, etc.

Part of the information comes from Wikipedia and Baidu Encyclopedia.