What is the core system in an enterprise's CIS strategy? What is its significance in the implementation of CIS strategy?

1. CIS includes three aspects: MI, VI and BI. As the core part, MI requires long-term implementation. The most important thing is that CIS should receive high-level support because it will involve many administrative and financial issues. First, hire a professional CIS design company or ask the company internally to understand the company's situation and submit a proposal to introduce CIS. Then, establish the CIS organizational structure (Management Committee, Executive Committee). Conduct corporate entity and image research to understand corporate motivations and goals. Finally, position the CIS enterprise, develop design concepts, plan, design and implement from three aspects: MI VI BI. It takes a long time to introduce CIS, so it must be recognized and supported by the top management of the enterprise.

CIS is abbreviated as CI, and its full name is Corporate Identity System. It is translated as Enterprise Identity System, and its free translation is "Corporate Image Unified Strategy".

Since the US IBM pioneered the adoption of this differentiation strategy to win the market in the mid-1950s, CIS has become popular around the world for half a century and is widely used by international companies in Europe, the United States, Japan and South Korea. , has become a modern business strategy for creating international famous brands. International experts call it a "winning strategy" and a "sharp tool for long-term market development."

Includes three parts: CIS=MIS+BIS+VIS

MIS Enterprise's concept identification system

Includes concept slogan, concept menu, concept manual, etc.< /p>

BIS: Enterprise Behavior Identification System

It is implemented on the basis of the establishment of the concept system and is used to standardize the behavior, management and education of employees within the enterprise. social activities.

VIS: The visual identity system of the enterprise

It is the image of the enterprise for external communication, including corporate logo, employee tags, employee clothing, office supplies, transportation, advertising posters, display supplies, etc. wait.

2. CIS is the abbreviation of "Corporate I-dentity System". It sprouted in Europe and the United States in the 1950s, marked by the introduction of CIS by IBM in the United States in 1956. Further development occurred in the 1960s, and the Coca-Cola Company introduced CIS in the 1970s, innovating Coca-Cola logos around the world. Since then, the CIS craze has been launched around the world. It is an organization's use of identification systems such as concept identification, behavioral activities, and visual design to integrate the organization's business strategy and cultural spirit into the overall image of the organization, and unify the organization's image logo through various communication channels to expand the organization's social influence. , a strategic activity that promotes public recognition.

CIS includes three aspects in practice: Concept Identification System (MIS), Behavior Identification System (BIS) and Visual Identification System (VIS). The introduction of CIS strategy is of great significance to budget hotels. CIS stands for Corporate Identity System CIS (Corporate Identity System). It includes three parts: Mind Identity (MI), Behavior Identity (BI), and Visual Identity (VI). CIS is a strategy for corporate image planning, design, communication and management. Its essence is the integration of organizational image and personality.

(1) Corporate philosophy identification (MI) Corporate philosophy identification is a value system with unique personality formed during the long-term development process of an enterprise. It is a valuable spiritual asset of the enterprise and the fundamental driving force for the continuous growth of the enterprise. The soul of the corporate identity system CIS is the corporate philosophy.

(2) Corporate Behavior Identification (BI) Corporate visual identity is the procedures and strategies for corporate operation that are gradually cultivated under the guidance of corporate concept identification. It is an enterprise's requirements and constraints on the behavior of its employees through scientific management, systems, measures and other means. The key in the corporate identification system CIS is corporate behavior.

(3) Corporate visual identity (VI) Corporate visual identity is a set of identification marks unique to the enterprise. It is an external and visual expression of the corporate philosophy, and the conceptual characteristics are visual characteristics. spiritual connotation. The enterprise visual system is the embodiment and visualization of the enterprise identification system.