How to do a good job in hotel information management

Whether it is hotels or other industries, no matter how big your enterprise is, if you want to engage in information management, it is nothing more than establishing ERP or CRM systems.

Here are some suggestions for you:

1. If your enterprise is large and it is a first-tier city, you can order or buy some ERP or CRM systems, which have very powerful enterprise information management functions. Or add related information management functions to the original system.

2. If your business is small and medium-sized, I suggest you take some permanent free tools provided by software companies first. If you use them properly, you can buy them later. If you don't want to be influenced by after-sales service, you can also use some forms for management, such as excel.

The following answers your suggestions about the hotel information management business:

1. Human resource management: it is the information base of hotel employees, mainly the personal details of employees.

2. Financial management: Basic financial information and statements are generally involved here. Most financial systems use independent systems. If they want to be compatible, they need to provide platform-compatible interfaces.

3. Customer management: This is the first thing I reflected in your topic. Most hotel informatization focuses on this information. The CRM mentioned just now is a professional information management tool in this field, and its full name is customer relationship management system. Its main functions are

1) customer information management, mainly for member information, consumption information, etc.

2) Customer loyalty management, through the management of customer consumption information, customers can be classified and defined. For differentiated customer information, targeted marketing activities can be carried out.

3) Data analysis and mining: it is mainly to comprehensively analyze the customer's consumption information, such as frequency, transaction amount, consumption time, etc. , dig out groups that have made great contributions to hotel management. For these groups, hotels can take corresponding marketing activities.

4) Customer relationship maintenance: a, potential customers, try to attract them to the hotel and let them spend for the first time; B, disloyal customers, who don't come to the hotel often, try to upgrade them to loyal customers; C, loyal customers, through vip treatment, discounts, points waiting and other strategies. To maintain these customers and reduce the customer turnover rate.

My personal opinion is rather general. If you communicate further, please add it and leave me a message in my space. I will answer your questions carefully and in detail.