Is it difficult to break the situation? These innovative real estate businesses will take you to the stars and the sea

2021 is the first year after the COVID-19 epidemic, the first year of the “14th Five-Year Plan”, and the 20th year that China’s economy has entered the “fast lane”. This year, the social and economic development of both the world and China is facing a new situation and severe challenges, and the existing logic and experience have been completely rewritten.

For the real estate industry, factors that can bring about rapid development of the industry, such as land dividend, demographic dividend, and favorable policies, are slowly weakening. Enterprises’ own vitality, innovation, and competitiveness, etc., are weakening from the inside out. , The slow variables that break out of cocoons and transform into butterflies are gathering energy, becoming the underlying logic that leads the industry to the stars and the sea.

Based on this, on December 16, it was initiated by the Chinese financial network portal Hexun.com, sponsored by the China Securities Market Research and Design Center (SEEC) and Hexun.com Finance China Association, hosted by the Shanghai Cost Research Association, and Hexun Real Estate The 19th Financial Leaderboard and the 12th Real Estate Finance Innovation Summit, co-organized by the business department, focused on the theme of "Exploring Slow Variables and Heading for the Stars and the Sea", aiming to lead enterprises to accurately grasp the current situation, gather industry strength, get out of the fog, and step forward. Entering the stage of high-quality development.

At that time, the summit will include public speeches and closed-door private banquets. Members of the country’s top think tanks, industry elite leaders, and well-known experts and scholars will focus on the current hot spots, difficulties and pain points in the real estate field from macro to micro. , whipping it in, bringing about a collision of ideas, the release of viewpoints, and the sharing of constructive opinions and suggestions.

At the same time, the event site will cooperate with Shanghai Jiaotong University to release professional lists of hot topics such as financial risk control, credit reshaping, innovative business prospects, ESG, and white papers on growth industrial parks, building a relationship with state-owned enterprises, financial institutions and A resource docking platform for local governments to empower enterprise development.

Industrial real estate is booming and building a three-party mutually beneficial platform

In recent years, the national and local governments have continued to issue favorable policies for industrial development, creating a good business environment for the development of industrial parks. In the context of the country encouraging technological and industrial innovation, continuously expanding investment in strategic emerging industries, and accelerating the construction of a modern industrial system, governments at all levels have introduced a series of guidance and support policies. With the favorable policies of multiple policies, the industrial park has ushered in new opportunities for development. .

In the context of the national policy of industrial upgrading, the country currently attaches great importance to hard-core technology, and major domestic cities are seizing the commanding heights of industries, such as 5G, artificial intelligence, semiconductor chips, environmentally friendly new energy, military industry, and high-end industries. Strategic emerging industries such as equipment manufacturing, digital economy, and quantum information have come to the forefront.

In addition, the accelerated arrival of infrastructure REITs this year has also brought substantial benefits to the development of industrial parks, kicking off the sustainable development of industrial park development and construction entities.

From a financing perspective, infrastructure REITs solve the problems of long development cycles and high investment intensity in industrial parks, improve the liquidity and asset value of industrial assets, and help guide and mobilize the enthusiasm of social capital to participate in park construction. Provide exit channels for local governments and real estate operators to spread risks throughout the economic system.

According to statistics, there are currently more than 15,000 industrial parks of various types in my country, including 168 national high-tech zones, 218 economic development zones, 18 national free trade pilot zones, etc., which have a great impact on the national economy. The contribution reached more than 30%, covering all administrative levels such as national, provincial and municipal levels, and the industrial park showed a trend of vigorous development.

Focusing on new opportunities and new drivers of industrial real estate development, at the 12th Real Estate Financial Innovation Summit, Liu Mingxing, deputy director of Shanghai Linchuang Industry Research Institute, will release the "White Paper on High-Quality Development of Growth Parks" 2021" to provide assistance for the innovation, transformation and industrial upgrading of enterprises in the park.

With good wind and strength, it is the right time to set sail. At the event site, Hexun.com will also join hands with the Shanghai Cost Research Association of Shanghai Jiao Tong University and the Enterprise Resources Association to jointly establish an industrial park strategic platform. The three parties will rely on their respective resources, combine their own characteristics, give play to their respective advantages, and achieve resource optimization through in-depth cooperation. Sharing and complementary advantages, in the future we will support each other and develop together in areas such as growth parks, ESG standard output, and property service standards that focus on high-quality corporate development.

Diversified tracks + real estate innovation? The confrontation between new forces and capital

To be or not to be, that's a question.

This sentence travels through numbers A century-old Shakespearean quote is the most suitable to describe this year's real estate companies. Survival or destruction, expansion and innovation or stagnation are the most profound thoughts in the minds of the leaders of real estate companies this year.

The real estate industry has entered the second half. The market has transformed from incremental to existing. Superimposed on strict inspections and controls by regulatory authorities, strict limits have been set on the liabilities and cash flow of real estate companies, forcing companies to shift from external expansion to endogenous growth. , in this context, more and more companies are embarking on the path of diversified development, such as Country Garden's property services, China Merchants Shekou (001979)'s industrial parks, Wanda's business management operations, etc.

At the same time, innovation is no longer the icing on the cake of real estate’s main business, but a must-answer question for real estate companies facing survival challenges.

Economist John Titz once defined strategic innovation this way: "The task of the strategy maker is not to see what the enterprise is now, but to see what it will be in the future. The essence of innovation is Looking for new business opportunities in the new market space where there is no competition. ”

Looking at the series of actions of real estate companies, a group of real estate companies have expanded their industry depth vertically, and a group of real estate companies have diversified their businesses. Subdivided areas have built a second growth curve; there are also real estate companies using digital empowerment to transform and upgrade from internal control to external marketing, and even more real estate companies have turned around and nurtured new business formats.

Various innovative explorations will be more concretely demonstrated at this summit. Zhang Aihua, CEO of Xuhui Ling Apartment, Tian Jingfeng, director and general manager of Sino-Ocean Zhixin Project Management Co., Ltd., Wang Dongsheng, vice president of Jinke Industry Group, Zhao Ran, president of ICCRA Housing Rental Industry Research Institute, and executive vice chairman of the Apartment Professional Committee of China Hotel Association, Qiu Weiming, General Manager of Engineering of Fotile Group, will bring three-dimensional discussions on the innovative development of China's real estate industry from different approaches, and capital market professionals from Hong Kong Yingli Group, Haitong Securities (600837), Guohai Securities (000750) and other capital market professionals will have on-site discussions with these Representatives of "new forces" exchanged views and jointly looked forward to the future of these new businesses derived from the real estate industry.

In addition, this summit would also like to thank the special support partner ICCRA Housing Rental Industry Research Institute, sponsors Songdu Holdings (600077), Fotile Group, Lijiazang and Kouzijiao (603589) for their gift support. Thanks to the exclusive technical support platform "Weihou", the exclusive official registration platform "Luxianghui", and many cooperative media for their strong support of this event.

Walk to a water-poor place and sit down to watch the clouds rise. For real estate companies that are persevering in the face of difficulties, the outbreak of new power (310328) may be in the not-too-distant future. On December 16, let’s meet at the Shimao Royal Méridien Hotel in Shanghai to move forward with the same intentions. .

Jiu'an Yiju is for sale

Reference price: Reference average price is 9,500 yuan/㎡

Property address: 786 Taihang East Street Opposite the Oruit Community

Property phone number: 400-818-0066 ext. 026412