Does anyone know the name of this bear?

Xiong Daxun: The First Person in China Urban and Tourism Planning.

Top ten planners in China, holders of the highest prize "Golden Key" in planning.

He was awarded the title of "the new generation head of China planning" by the third China Planning Conference.

Ten planning experts in China in 20 years.

"Landscape" reported "the first person in urban and tourism planning in China"

Yangcheng Evening News reported: "After Yang He and Wang Zhigang, China is the representative of the third-stage planning."

"Operator" reported: "Pioneer of business model planning in China"; "The China Plan is progressing smoothly."

"New marketing. City Yellow Pages reported: "Before Wang Zhigang, after Xiong Daxun", "China is the first geek in planning".

Planning Dali and Zunyi won the "China Planning Gold Award"

Books "Punch Planning, Kick Advertising" and "Jiangshan Count"

Xiong Daxun's planning organization has also become one of the top ten most influential intellectual organizations in China, with four planning centers in Beijing, Kunming, Chongqing and Guiyang.

As an expert in modern planning in China, Xiong Daxun won the awards of "Top Ten Planning Experts in China" and "Top Ten Planning Experts in China" at the Third China Planning Conference held on June 25th, 2006. In particular, the latter award, in the words of Sun Delu, secretary-general of the planning conference, is "China's new generation leader", and Xiong Daxun was reported as "Wang Zhigang before" by Guangzhou Yellow Pages magazine. However, it has successfully planned Dali, Shangri-La, Kunming, Shilin, Jinggangshan, Nanyue Hengshan and other national ace tourist cities, and is known as the "pioneer of commercial magic planning".

Xiong Daxun debuted at the age of 28, but in less than a year, he became the planning director of Fengchi Advertising Company, and he was the first in China to do the overall planning of the city, becoming the first and only chief strategic consultant in the planning field of the city. Later, he served as the planning director of the first planning agency and the largest advertising company in China, creating a record of winning three national first brands in two months. In April, 2005, the book Punch Planning, Kick Advertising was published and became a best seller. As for why he is a leading figure in the contemporary planning field in China, perhaps we can find something from the following examples:

1. Planning Dali: In June 2002, there were five levels of planning in Dali. One is advertising planning, which changes the customs from folk sayings to the slogan of Dali city image (Dali won the top ten charming cities in 2004); Second, marketing planning, please Li Changgao Cangshan on the sword; Third, product planning, vertical and horizontal expansion of foreigner street, construction of new foreigner street, and full release of productivity of foreigner street (completed in 2005). In view of the situation that Dali can't keep people, it is suggested that Dali build an artist creation base to attract tourists with stars (Li and Villa in Faye Wong were built in 2005; In 2006, Secretary Tenzin officially listed Dali as an artist base in the government work plan. Fourth, industrial planning, building a nightlife center in Shimonoseki, releasing tourists' spending power at night and supporting the ancient city (Olin Square was completed in 2004); Fifth, business model planning. In the name of supporting development, the land between Cangshan and Erhai will be developed into five-star hotels, golf, hot spring resorts and business villas to accumulate development funds for tourism groups.

2. Planning Shangri-La: During the overall planning of Meili Snow Mountain and Shangri-La from June, 5438 to October, 2002, two levels of planning were completed: the first was advertising marketing planning, which completed Yunnan's complete possession of the concept of Shangri-La and positioned Meili Snow Mountain as a "symbol of Shangri-La"; The second is business model planning. In order to complete the core position of Yunnan in Shangri-La tourism circle, we have carefully planned and killed two birds with one stone. On behalf of the Diqing government, he wrote a report on the strategic planning and financial assistance application for the integration of Shangri-La, Sichuan, Yunnan, Tibet and Yunnan. First, whoever proposes integration first is the boss; Second, whoever has the money to expand the airport first and expand the city first will become the portal and living room first. In 2003, Diqing obtained more than 400 million yuan from various channels. 2003 and 2004 became the year of town development in Shangri-La County. The airport has been expanded twice, and the city's functions are perfect, forming the fact that Shangri-La is the gateway, center and living room.

Planning Kunming: First, product planning, integrating the resources of 26 ethnic minorities in Yunnan, and making Kunming the first "carnival capital" in China. In 2006, Kunming International Tourism Festival officially implemented the new image of the city of "carnival every day" and "Spring Festival every day"; The second is business model planning, which cleverly replaces tourism and real estate: 200 yuan develops a deep urban tourism product, of which 100 yuan is used to buy a house, and 2000 yuan of 100 yuan can generate money to buy a house, that is, there is a half chance of getting a house if you consume this tourism product. In order to avoid the nature of lottery, consumers use this winning house to join a travel company. Three things at one stroke, one is the in-depth development of Kunming tourism, and the number of repeat customers has increased greatly because of the opportunity to win shares; Second, the commercial housing is demolished and sold nationwide; Third, travel companies own a large number of properties for free for property right holiday operation. At present, Guangxi Nanning Real Estate Association is operating according to this plan in Nanning with my permission.

Planning of Hengshan Mountain in Nanyue: In July 2005, at the invitation of Nanyue District Government of Hengyang City, Hengshan Mountain in Nanyue was planned. Cao, director of its tourism bureau, said excitedly: "There are 5,000 people in Hunan who are thinking about the positioning of Hengshan every day, and it has been unresolved. I didn't expect you to solve it perfectly just one day after you arrived in Hengshan! "

Verb (abbreviation of verb) Planning Jinggangshan: In March 2006, at the invitation of Wang Xiaofeng, mayor of Jinggangshan City, and Dai, chairman of Bijiashan Industrial Co., Ltd., planning Bijiashan scenic spot in Jinggangshan, and putting forward a solution in ten minutes, which was called "saving 200 million investment in ten minutes" by local people.

Planning Zunyi City: Mayor Mu Degui and Director Zhang Jiyong of the Planning Bureau: "There are many planning masters who have cooperated with us, and many of them are blushing. The only thing that can conquer the boss of the fourth team is Xiong Daxun's plan. In the future, we will invite Tongji University and the Chinese Academy of Sciences to plan according to the plan of the planning organization in Xiong Daxun. "

Jianglong Li, director of Nujiang Tourism Bureau: "Xiong Daxun was sent by God to plan!"

Eight, planning Shiping County: In just half a year, Shiping County was heated up, and the number of tourists increased by four times in half a year! With "seaweed cavity, cigarette box dance, flower waist dance!" The construction of "China's original ecological hometown of singing and dancing" has formed a "Shiping phenomenon" that has caused a sensation in the national cultural tourism industry. Director of Shiping County Construction Bureau: "Xiong Daxun gave us the positioning of' Mountain River Crystal Stone', which can be used for a thousand years!"

Nine, planning Yao An: Secretary Yao An: "Xiong Daxun gave us a plan: China top! Impeccable! " Li, deputy head of Yao 'an: "Xiong Daxun's planning is awesome! Plan Yao An to the extreme! "

X. Planning Jiangchuan County: Director Li of Jiangchuan County Committee Office: "I have been in Jiangchuan for 30 years, so I might as well come to Xiong Daxun for three days!"

Of course, if you think he is only an expert in urban planning, you are wrong. There are countless commercial products planned by Xiong Daxun. Here are one or two:

1. Mao Liang Liquor: "Have a glass of Mao Liang, don't be too busy" makes Mao Liang sell well in Yunnan. In the words of the president of Mao Liang Company, "Mao Liang is selling like crazy in Yunnan."

Second, the Grand Merchandise Exchange: Master Xiong planned the Grand Merchandise Exchange, which triggered a big move in logistics and real estate. The slogan "Go to Dashanghui and do big business" has become a classic phrase that many real estate companies are scrambling to copy.

Third, ceramics: Master Xiong pioneered the combination of ceramic specialty stores and boutiques, which quickly became the first brand of ceramics.

Xiong Daxun initiated the five-level planning of commercial magic, which broke through the previous form of advertising marketing and moved towards a higher level of product planning, industrial planning and commercial magic planning.