What does it mean to analyze the difference between golf tourism and ordinary tourism from the perspective of attracting customers?

1 the promotion of golf to the development of industrial economy

Improvement of investment environment

The pulling effect of tourism economy

Promotion of real estate industry

Radiation effect of tertiary industry

Promote rural urbanization.

Golf tourism refers to golf lovers leaving their cities (countries) to play, take vacations, have meetings and make friends in golf courses in different places (foreign countries). In China, it is a brand-new and developing tourist variety. To sum up, there should be five forms:

3.2 Reasons and manifestations of golf tourism

Form 1: golf sightseeing tour

Golf courses built adjacent to natural scenic spots complement and integrate with scenic spots, which is the characteristic of many golf courses. Yunnan Yulong Snow Mountain Golf Club is picturesque, surrounded by snow-capped mountains, adjacent to Lijiang, with an altitude of more than 4,000 meters. It swung and hit the ball, and heroes from all walks of life showed their heroic spirit of flying to the snow-capped mountains. "Huangshan" stadium, pines and cypresses, green grass like cotton, fairway through the clouds, silver balls lingering in the fog. "Guilin Club", Yamazaki is famous for its beautiful water and natural swing. Along Yalong Bay, Yang Zonghai and at the foot of Mount Tai, the stadium is built according to the scenery. Players enjoy the fun of golf while enjoying the beautiful rivers and mountains in China.

Form 2: Golf North-South Tour

Golf tourism has obvious seasonal characteristics, which is mainly determined by the climatic factors required by golf sports conditions. In the cold winter, golfers in the north often use holidays and weekends to fly to the south to play and enjoy the warm sunshine in the south. Similarly, in the hot summer, southern players go north together, and clubs in Dalian, Qingdao and Weihai are always busy, and half of them are from the south. The effective complementarity and sharing of these resources has formed a pattern of golf tourism development in which the North and the South echo and go hand in hand.

Form 3: Golf Adventure Tour

The beauty of this stadium has long been known to all. You can't find exactly the same leaves in the world, and you can't find exactly the same stadium in the world. Different countries, different regions, different natural conditions, different designs, different styles, different personalities and different charms. Some courses are famous for their beauty, while others are amazing. The unique golf course has aroused the interest and curiosity of countless golf lovers and aroused their desire for belligerence and competitiveness. Traditional tourism is usually that tourists are shocked and impressed by various magnificent landscapes, while golfers' golf trip is to conquer one golf course after another.

Form 4: Golf International Tour

Golf international tour is a highlight to promote the development of golf tourism in the world. Fans from all over the world, East and West, North and South, fly around, play ball internationally, spend their holidays and experience exotic customs. Most golf courses along the coast of China and Yunnan are the first choice for some overseas golf tourists. Golf enthusiasts from Japanese, Korean, Hongkong, Macau, Taiwan Province and other countries and regions are important importing countries and regions for the China International Golf Tour. Only Shenzhen Golf Club Co., Ltd. receives about 50 thousand players from Japan, South Korea, Hong Kong, Macao and Taiwan every year. At the same time, domestic players often go to Thailand, Singapore and other Southeast Asian countries to show their skills and life.

Form 5: Golf Business Travel

Golf business tourism verifies the cultural characteristics of golf communication and exchange, and is an important part of business tourism. Golf course is an activity place for many business people to exchange, make friends and communicate, and it is also an information interactive platform. They are more keen on walking between courses, talking about business while playing ball, making friends, and often completing business negotiations unconsciously. Some people joked that the fairway is a bridge of communication and the green is a signing venue. Another feature of business travel is that all kinds of forums and meetings are often settled in the stadium. Sunshine, green grass and air make participants full of energy and double efficiency. There is absolutely no "meeting drowsiness syndrome".

3.3 the social role of golf tourism

The North-South Golf Tour allows players to appreciate the unique golf course scenery, enjoy the pleasure of leisure vacation, experience the thrill of conquering different golf courses, increase their understanding of local customs and promote cooperation with business partners. For players, golf tour is a way of life and work that integrates leisure, sports, vacation and business. But for tourist destinations, the significance and role of developing golf tourism goes far beyond this.

Function 1: "addition" of economic development

Golf tourism has increased the income of local golf clubs, the business of hotels and restaurants is booming, the flight attendance rate has increased, and the government tax revenue has increased. , has played a significant role in promoting the tertiary industry. Mr. Luo, director of Yunnan Provincial Tourism Bureau, once made such a statistic: there are nearly 50,000 golf tourists visiting Yunnan every year, and the consumption of one golf tourist is equivalent to the sum of the consumption of three or four tourists visiting Yunnan, which is a high value-added tourism activity. According to the survey of Kunming Hongyang Golf Co., Ltd. in Yunnan, the average stay time of golf tourists in Kunming is 3 to 4 days, of which air traffic, communication, catering, accommodation and entertainment expenses account for more than 50% of the total tourism consumption. South Africa has a golf club built on an extinct crater. Golfers from all over the world go to explore its wonders, which not only has a sensational effect, but also promotes the rapid development of local tourism and service industries.

Role 2: the "booster" for attracting investment.

Golf lovers who travel to play ball and spend their holidays are usually more successful people in the business world. They usually pay attention to the market, seek cooperation and pay attention to business opportunities in business activities and playing in various countries and places. In the five years since its official opening, Cheng Chun Lakeside Golf Resort has received tens of thousands of business celebrities. Some of them came to Kunming to inspect the investment environment, and some came to visit and play golf in the name of "stadium". After discovering the investment opportunities there, they came to discuss the project. The stadium is like a commercial platform. Kunming Tourism Bureau official said that the Spring City Lakeside Golf Club is the most beautiful "hydrangea" for attracting investment in Yunnan. Chang 'an Golf Club in Dongguan, Guangdong Province has gathered a large number of businessmen from Taiwan Province, Hongkong, Australia, Japan and South Korea. Chang 'an Town is not only praised as an "investment paradise" by foreign players, but also won the honorary title of "Top Towns in China Investment Environment 100".

Function 3: Image-enhanced "Speaker"

A golf course with first-class quality or distinctive features is a "bright spot" of a place. There are many examples of building a city image and enhancing its popularity through clubs. Dubai, the pearl of the desert, is one of the models for golf courses to enhance the city's popularity. Before Dubai's oil "black gold" was mined in the 1960s, Dubai was just an ordinary town in the Middle East desert. Since then, Dubai has become rich because of oil, rising because of logistics and becoming famous for golf. As a pioneer of golf in the Middle East, Dubai has famous clubs, such as Dubai Creek Golf Yacht Club and Amirtes Golf Club. "Dubai Bay Golf Club" is known as the temple of the desert course, where 1999 and 2000 Dubai World Golf Championships were held. The famous Shenzhen, the world-famous Guanlan Town in Shenzhen, is named and sounded because there is the largest Guanlan Lake Golf Club in the world.

Function 4: the "catalyst" of concept change

In China, some golf lovers today used to be "the seats are always full and the wine in the bottle is not empty"; Some used to be "playing mahjong in the dark, and 180,000 people refused to admit defeat". Since they fell in love with golf, they suddenly realized their life, gave up their "bad hobbies" and devoted themselves to the golf craze. Some people say that this is a change of life concept and interest, an improvement of personal accomplishment and a sublimation of spiritual realm. Not only that, golf can also infect ordinary people who have never participated in sports and enhance their pride. Isn't it? A writer in Kunming once described it like this: "Although most ordinary people in Kunming have not seen the elegance of the Spring City Lakeside Golf Course for the time being, the story about the Spring City Lakeside is widely circulated:' The politicians of a country will go straight to the Spring City Lakeside Golf Course as soon as they get off the plane; The president of a cola company in the west flew directly to Kunming by special plane, just to play a golf game at the seaside in Yang Zong. The first American to fly into space by spaceship and his wife walked a long way. Although he didn't play or swing, seeing the beautiful scenery here was enough to make him linger. These legends add to the pride that Kunming people have never had: golf has such a great charm, and it has such a strong attraction in Sri Lanka, where people have lived for generations. Therefore, unconsciously, a competitive spirit of self-respect and self-improvement and a desire for development have emerged. "