How AR technology plays a role in tourism industry

AR tourism is to use AR augmented reality technology to realize real-time interaction between tourists and scenic spots, so that scenic spot information is more convenient to obtain and tour arrangement is more personalized. Using AR augmented reality technology and high-speed mobile Internet, tourists can navigate and locate, browse information, plan travel and book online anytime and anywhere, which greatly improves the autonomy and comfort of travel. Generally speaking, augmented reality is in its infancy in China, and now many enterprises in the field of virtual reality have begun to focus on the research and development and application of "augmented reality".

Forward-looking Industry Research Institute believes that AR technology can make brands better stimulate consumers. This is a fascinating experiential advertisement, which has great potential in tourism and hotel industry. These new technologies are helping brands from all walks of life meet the marketing challenges in the era of science and technology and break through the daily needs of modern consumers. AR is not only an innovative advertising form, but also more significant because it brings more changes to mobile consumers.