Combined with the actual situation of Chengde, this paper analyzes the target customers of Hanting Hotel in Chengde.

The target customers of Hanting Hotel are young white-collar workers, social elites and tourists.

According to the survey, the hotel industry in Chengde presents a trend of competition, demand and growth.

Then under the influence of the big environment, Hanting Hotel has also made some changes. From the initial high-level elite to the horizontal development for tourists. Chengde itself is a city with good tourism resources. In recent years, the development of tourism is getting better and better, which expands the demand for hotels and injects new vitality into the development of hotel industry. It is obviously very wise for Hanting Hotel to make a repositioning decision under this background.