Creation of grassland culture

As a unique tourist destination in China, Inner Mongolia grassland is in a critical period of transition and development. How to break through the bottleneck, find the right selling point and innovate and develop has become an important topic at present.

First, we should broaden our horizons and find benchmarks. International vision is the key to the development of tourism. The United States, Australia and New Zealand are models of grassland tourism development in the world, enjoying high popularity and reputation, and their experiences and practices in tourism development are worth learning. It is embodied in the following eight aspects: natural humanity and original ecology, adhering to the concept of sustainable development, and always maintaining the original ecological grassland environment; Experience interaction in all directions, attach importance to tourists' personal feelings and emphasize participation and experience; Cultural characteristics are distinct enough to highlight cultural themes through excavation, inheritance and deduction; How unified pasture management is-developing grassland tourism in the form of pasture, unified management-standardization; Strong supporting services, scientific management, perfect facilities and services in place; The industrial linkage has good benefits and is closely integrated with the development of local animal husbandry; There are many government associations, which are responsible for the overall guidance, development planning, quality supervision, marketing promotion and organization activities of grassland tourism; Community participation is high, so policies should be formulated to encourage local residents to participate and effectively maintain local characteristics.

The second is to deeply analyze the shortcomings. There are some key problems worthy of attention in grassland tourism in Inner Mongolia. Mainly reflected in seven aspects, namely: homogeneity, seasonality, small scale, scattered distribution, lack of brand, poor foundation and low grade. The development of grassland tourism products still stays at the level of sightseeing, and it is urgent to adopt innovative thinking and targeted measures to vigorously promote the transformation and upgrading of grassland tourism.

The third is to break through thinking and pay attention to innovation. The first is the concept breakthrough. It is necessary to create diversified, compound and three-dimensional tourism products such as grassland holiday tourism, summer vacation tourism, ice and snow tourism, health tourism, sports tourism, hot spring tourism, exhibition tourism and in-depth cultural experience tourism with differentiated development concepts. We should get rid of the resource-oriented development thinking, make full use of the fresh air, comfortable climate, vast starry sky, simple people, colorful stories, organic food, singing and dancing ocean and other high-quality characteristic resources in Inner Mongolia grassland, do a good job in summer articles, do a good job in health preservation, and create ecological and healthy green pastures and spiritual pastures with new ideas. With the idea of sustainable development, it is clear that protection comes first, so as to promote development through protection, and do a good job in monitoring and protecting the ecological environment while developing tourism. It is necessary to promote the government, communities, enterprises and consumers to participate in the development of grassland tourism with the concept of multi-agent integration and development, so as to maximize the benefits.

The second is the model breakthrough. It is necessary to promote comprehensive development, focus on tourism elements such as sightseeing, accommodation, entertainment, catering, shopping, recuperation, transportation, interpretation, science and education, sacrifice and enjoyment, and strive to optimize and improve the allocation, realize the coordinated development of tourism elements and meet the needs of tourists. It is necessary to promote industrial linkage, realize the integration of industrialization, urbanization, modernization of agriculture and animal husbandry and tourism industrialization, tap pre-industrial resources from the perspective of post-industrialization, create super-industrial products, make Inner Mongolia grassland tourism interact effectively with local characteristic economic industries, and develop herdsmen's family experience tour, modern grassland animal husbandry base sightseeing experience tour and green native products park tour. Strengthen the extension of the industrial chain around the national folk industry. Take the rich tourist route design as a series to create a scenic corridor. We should try to promote the unified management of scenic spots, set up grassland tourism management associations or management committees, and make unified development plans, such as the grassland tourism development plan in Inner Mongolia. We should try to promote the differentiated management of hierarchical zoning, divide hierarchical tourist areas according to different resource endowments and development conditions, or divide holiday areas, health care areas, sports areas and experience areas according to tourism functions, and build a tourism complex around functional zoning to form a well-defined, focused and balanced tourism regional network system.

The third is product breakthrough. Break through the single and homogeneous pattern of existing grassland tourism products, innovate and strive for perfection, and make features and highlights based on the "subdivision, life, recreation and quality" of grassland modernization. Build a number of national grassland parks, choose suitable towns or tourism functional supporting areas around the grassland parks to build a tourism complex, and build a national resort in Inner Mongolia Autonomous Region as a whole.

It is necessary to learn from the successful experience of foreign countries in developing grassland holiday tourism, build a number of grassland holiday hotel complexes, grassland summer vacation and health tourism complexes, and improve the level and level of grassland holiday. It is necessary to attract brand tourism service providers and suppliers, focus on ecological, green and organic brands, build grassland organic food bases with advanced service provider concepts and technologies, carry out food traceability projects, strengthen product geographical indications, and form processes and standards similar to Olympic food supply. Introduce high-end international brand resort hotel group service providers such as Banyan Tree, Oman, Intercontinental, Shangri-La and club med, and combine the local cultural characteristics of Inner Mongolia to improve the regional holiday level with high-level management and chain operation.

The fourth is brand breakthrough. Clarify the development goal of "the first destination of grassland cultural tourism in China", establish the tourism image of "grassland paradise with various customs", and create grassland holiday paradise, cultural paradise, summer paradise and health paradise. All media marketing will be carried out. Through the production of film and television dramas, promotional videos, promotional materials, guide maps, image signs, television, newspapers, internet and other publicity means, with the help of advanced platforms such as Weibo and Huizhou movies, we will carry out all-round, multi-channel and high-density publicity and promotion to create a "paradise for travelers" in Inner Mongolia grassland. Form Inner Mongolia grassland brand service, formulate service standards, and enhance competitiveness from transportation and infrastructure, human environment and international image, management and marketing, systematic and convenient information, and perfect reception guarantee.

Finally, there is a breakthrough in operation. Inner Mongolia grassland tourism can learn from and use the wisdom of specialized scenic spot management companies, actively introduce well-known professional tourism management companies such as Fengfeng Guozhi Tourism Management Company, guide the operation of the whole tourism system project in one stop, and promote the development of the whole chain of grassland tourism.