Traditional Culture Encyclopedia - Hotel reservation - How did Keyikang become attached to COFCO?

How did Keyikang become attached to COFCO?

Become a product of COFCO.

On 20 13, COFCO established COFCO Institute of Nutrition and Health for the research of nutritious and healthy food. In the same year, the brand "Keyikang" was established to be responsible for the transformation and promotion of scientific research achievements of the Institute. To put it bluntly, the brand "Keyikang" is a product of COFCO, so it is also a symbol of COFCO.

COFCO started with grain, oil and food trade and processing, and its industrial chain has been continuously extended to the fields of planting and breeding, logistics storage and transportation, food raw material processing, biomass energy, brand food production and sales, real estate hotels, financial services, etc., to build core competitiveness in an all-round way, create maximum value for stakeholders, and repay all customers, shareholders and employees. Through the increasingly perfect industrial chain, COFCO has formed many brand products and service combinations: Fulinmen edible oil, Great Wall wine, Di Chin chocolate, Tunhe tomato products, Jiajiakang meat products, Xiangxue flour, Yuehuo juice, Mengniu dairy products, Joy City Shopping Mall, Yalong Bay Resort, Xuelian cashmere, China tea, financial insurance and so on. These brands and services have created a high-quality, high-grade market reputation of COFCO.