Interview with Tai 'an Juding Catering Co., Ltd. Evening News.

He was born in an ordinary rural family. With his tough personality and hard-working hands, he started from a small restaurant on the roadside. After many setbacks and blows, he still maintained the passion of starting a business. Through constant innovation, brand building, management strengthening and wealth sharing, he finally started his own catering business. He is Du, chairman of Taian Juding Catering Co., Ltd. ..

One hardship: I lost more than 10 thousand in two months

On the 9th, the reporter came to Du's office. On the wall of the corridor, the enterprise concept of "making a small sum of money and keeping one word" is written impressively. Talking about entrepreneurial experience, Du opened the floodgate of memory. "I was born in an ordinary peasant family in Ningyanggang Town, and I like cooking since I was a child. 1990, after graduation, I went to learn cooking from a teacher and learned a lot in three years. In order to develop my own career, I decided to open my own hotel. " Du said that he came to Taian with the dream of starting a business. After careful investigation and analysis of the catering market in Tai 'an, he decided to choose Wen Tai Road, Xujialou Sub-district Office in Taishan District, and opened his first restaurant in Tai 'an.

At first, Du's restaurant had only four elegant rooms and a small hall of less than 30 square meters. At that time, Du was full of enthusiasm and cooked in the kitchen himself. In order to win customers, Du defined the hotel consumption model as a popular model, and set up an affordable image. "When I first started my business, I basically lost money and earned money. If people want 20 yuan dishes, I will give them dishes with an actual cost of more than 20 yuan, and then make people feel worthwhile. " Du said that although he always wanted to win a good start through the affordable route, he found that the restaurant lost more than 8,800 yuan in the first month of opening at the end of the month. However, this has not changed Du's business philosophy. He still treated customers according to the principle of value for money, but he lost more than 8600 yuan in the second month.

1993, the total loss in two months is more than 10000 yuan, which is definitely not a small sum, but Du believes that business will not continue like this. Many things happen. Since the third month, Du's business has gradually improved. "It may be that the initial customers' awareness of the hotel is low. Although it lost money in two months, it won the reputation of customers. From the third month, the hotel business began to improve. In the third month of opening, the highest turnover per day reached 1 1,000 yuan. By 1994, Du's small restaurant only consumed 300 to 400 bottles of beer every day, not counting the income of wine, and the restaurant could make a profit of more than 100 yuan by selling bottles every day.

Magic weapon: continuous innovation to retain customers

1994 10 10 In October, Du bought another hotel in Xujialou Sub-district Office, which expanded the hotel scale. At that time, the competition in the catering industry was very fierce, and he was keenly aware that it was difficult to distance himself from other catering peers by providing benefits. Only by winning by surprise and constantly innovating can we gain living space.

After investigation, Du found that KTV private rooms became popular in many big cities in the 1990s. In order to conform to the trend of catering industry, Du invested a lot of money to equip the hotel with the most advanced KTV equipment in China. In Taian at that time, this was undoubtedly an amazing move. The addition of KTV equipment in the hotel is the first in Xujialou Sub-district Office, and there are only a handful in the whole urban area of Tai 'an. At that time, people's entertainment projects were relatively scarce. Many people took a fancy to the hotel where Du went to sing and entertain, and then went home for dinner.

In this way, Du's restaurant became famous, its business was booming, and it was extremely hot. 1999, Du expanded the hotel scale again and established China Hotel. This time, he once again created a customer pick-up service in Taian. Du Hui sent a special car to pick up and drop off customers who ate in China Hotel in Taicheng, which won the favor of many customers.

"There is a bridge at the intersection of Longtan Road and Outer Ring Road. Our hotel is just to the south of the bridge. Overseas Chinese Hotel and Jingya Hotel were already very famous at that time. Later, some customers recognized us very much, so they made up a jingle to describe us, saying that we are' Qiaonan Overseas Chinese, Xujialou Jing Ya'. " Du said:

C planning: building a century-old shop

Du's catering business is booming, but he is not satisfied with the local prosperity of Xujialou. In 2003, Du officially entered Taicheng catering industry, established Juding Catering Co., Ltd. and opened the first Juding Hotel on Yingsheng Road.

Shortly after its opening, SARS hit most parts of China. Affected by this situation, many industries have been hit hard, especially the catering industry. For a time, many catering enterprises almost fell into a desperate situation. "It was affected by SARS when it first opened, and no one went to the store for dinner about 1 month." Du said that in the face of such a situation, he secretly encouraged himself: if you lose, you will gain. As long as you stick to it, there will be no problem.

Sure enough, the impact of SARS soon passed, and the number of customers dining in Juding Hotel gradually increased. Du was encouraged to see that the hotel was recognized by everyone, and he accelerated the pace of starting a business. In July 2006, Juding Dongyue Street Store opened; In September 2006, Juding Daizong Street Store opened; In June 2008, Juding Sauce Bone Local Restaurant opened; In August 2008, Juding Seafood jiaozi City opened; In March 2009, Mou's Buddha jumping wall opened; Juding Ecological Park opened on 20 1 1. Today, Juding Restaurant has 8 hotels, and its catering network covers all key areas of Taicheng.

Although he has to take charge of many hotels, Du is now living a relaxed life. He handed over many company affairs to his subordinates. Du said that this is very important for the development of enterprises. One is to insist on improving the quality of catering so that customers can eat with confidence. The other is to unite people's hearts and let everyone have the passion to start a business.

"Want to make money, can't make money. People should learn to share wealth. Every time I make a decision, I wonder if this decision can make people around me happier. If the answer is yes, implement it. If it is no, give up the idea. " Du said that the development momentum of Dading is very good, and his current goal is to make Dading a century-old shop.