How to operate serviced short rent apartment?

Short rent apartments generally have two business models.

1. Join the chain, represented by Sunshine Mobile Apartment. Headquarters unified operation of the website, unified management of local service providers.

2. Direct stores, represented by "365 Inn", are directly operated by service providers.

Under the asset-oriented mode, enterprises can not only gain capital gains from holding assets, but also gain value-added gains from assets. The asset-oriented model has high investment in the early stage of purchase and construction, large capital precipitation in the early stage and high requirements for capital operation.

The light asset model can expand rapidly in a short time because of the relatively small amount of funds deposited in the early stage. But the problem with light assets is-small profits but quick turnover. Because you have to pay the landlord's bottom rent regularly (monthly or quarterly), you can't enjoy long-term asset appreciation.

Therefore, enterprises with light asset model can only earn rent difference. How to widen the gap between rent and bottom rent as much as possible is a challenge for such enterprises.

Mainly in short rent, especially in tourist resorts, long-term rental is also used to prevent risks, such as Qingdao and Xiamen. The operation mode is to eat dry when busy and drink thin when light. That is, it will be rented for a long time in the off-season and recovered in the peak season. And this kind of operation occupies the mainstream in China, and can have good profitability.