Press conference plan

In order to ensure the smooth development of things or work, it is essential to make plans in advance. Planning is a detailed process to solve a problem or a project or a theme. So how should we make a plan? The following are five press conference plans that I have carefully arranged. Welcome to reading. I hope you will like them.

Press conference planning 1 1. Organizer: Lenovo Group

Second, the venue of the conference: 79 cans in Beijing 798 Art District

Third, the theme of the conference: mobile internet and happy life-Lenovo's mobile internet strategy and new product launch conference

4. Attendant: Yang, Chairman and CEO of Lenovo Group; Liu Jun, Senior Vice President of Lenovo Group; He Zhiqiang, Senior Vice President and cto of Lenovo Group; Shao Tao, Vice President of Lenovo Group; Chen Wenhui, Vice President of Lenovo Group; And business elites from all walks of life.

Verb (abbreviation of verb) The purpose of the meeting is to attract the attention of all media, create momentum for products to be sold in the future, publicize corporate image, show corporate strength and show leadership style.

VI. Organizational process of the conference:

(1) Site layout:

1. There is a booth with the name of the venue printed in front of the door, and the staff guides the participants into the venue.

2. The receptionist at the reception desk of the venue should be equipped with a hostess.

3. Set up a booth around the venue to meet the theme of singing and briefly introduce products and enterprises.

4. The setting of the rostrum is simple and scientific, with the logo of the organizer.

5. Set up a multi-function screen behind the podium, which is convenient for playing materials and promoting products.

6. A comfortable table with drinks and snacks should be set at the meeting place.

7. Set up a media shooting production area.

(2) Meeting process

1, receive guests, guests, media, etc. , and then log in.

2. Guide the guests to enter and sit down.

3. Play a shocking corporate promotional video.

4. Yang, ceo of voice navigation, delivered a speech.

5. Play the theme video to introduce the next speaker, Liu Jun.

6. Show the short film products and introduce Shao Tao, vice president of Lenovo Group, to introduce and demonstrate new products.

7. The shocking short film introduces the release of the next product.

8. Led by the voice of the main leaders, they took the stage to jointly open the ceremony of "Lenovo Mobile Internet Music Life".

9. Ask the photographer to take a picture as a souvenir

10, voice guide guests to Lenovo experience desk to experience new products and functions.

Seven, the end of the conference.

The purpose of the meeting is to establish and publicize corporate image, establish corporate brand, expand corporate influence, strengthen the public's understanding of HACCP system certification, and communicate with the media and the public with the news that Tianlong Company passed the HACCP quality certification for the first time in the industry.

Meeting time: 9: 30 on September 20th (subject to obtaining HACCP certificate).

Venue: Conference Hall, 5th floor, News Hotel

Organizer: Tianlong Industrial Co., Ltd.

Co-organizer: China Quality Certification Center Hunan Accreditation Center.

Leaders attending the meeting are invited to:

Director of China Quality Certification Center

Leader of Tianlong Hunan Company

Director of Hunan Entry-Exit Inspection and Quarantine Bureau

President of Hunan Baking Association

Director of Hunan Accreditation Center of China Quality Certification Center

Director of Food and Vegetable Inspection Center of Changsha Municipal Bureau of Quality and Technical Supervision

Media and journalists to be invited:

Xinhua News Agency, Hunan Daily, Third Metropolis Daily, xiaoxiang morning herald, Changsha Evening News and Family Guide each have two people.

Hunan Satellite TV, Hunan Shi Jing, Metropolitan Channel, Changsha Political Science and Law Channel and News Channel each have three people.

One copy for Contemporary Business Daily, Oriental New Newspaper, Today's Women's Newspaper and Red Net.

* * * About 33 people.

Meeting process:

1.9: 00 to complete the site layout (Nantian General Department and Food Department General Room).

At 2.9: 30, all participants entered the venue on time.

3. The host gives a welcome speech and opening remarks (introducing the leaders and the media) for 3 minutes (×××).

4. Introduction of HACCP system principle and establishment and implementation of HACCP in Nantian Company 10 min (××××).

5. Director X of China Quality Certification Center issued HACCP certificate for Nantian Company.

6. Speech by Tianlong leaders

7. Speech by Director X of Hunan Entry-Exit Inspection and Quarantine Bureau

8. Speech by President X of Hunan Baking Association

9. Questions from reporters attending the meeting

10, the host made a concluding speech, and the reporter and the guests exchanged freely.

Budget:

1. venue rental fee: 500 yuan.

2. Invitation letter and materials production fee: 5× 40 = 200 yuan.

3. Site layout: 200 yuan

4. Labor expenses for journalists and guests attending the meeting: about 40× 200 = 8,000 yuan.

Total: about 9000 yuan

Preparation before the meeting:

1, keep in touch with the certification center at any time to ensure that the evidence collection work is completed 20 days ago (×××××).

2. The production and distribution of invitation letters shall be completed before 18 (××).

3. Site layout, including site selection, renting, layout, sign-in desk setting, banner making, etc. Prepare the sign-in book, prepare the drinks, tea and fruits needed for the meeting, and decorate the moon cake display table at the venue. The layout of the venue should highlight the corporate image of Tianlong and use more posters with the logo of Tianlong. In addition, it is suggested that 4-6 stewardesses who can represent the image of Tianlong wear uniform clothes to do specific reception work.

4. Prepare publicity materials: a. Press release. }

B. The principle of HACCP system and the establishment and implementation of HACCP in Nantian Company were compiled by XXX and completed before 18.

C, the guest's speech should inform me in advance, prepared by the guest.

D. List of participants

E, company profile and company image publicity materials, etc.

Press conference procedure III. Agenda of the meeting:

A. 12: 00 Reception Hall receives guests, dealers and journalists to sign in.

B, 2: 00 to guide the guests, dealers, journalists.

C, 2: 10 piano accompaniment.

D, play the corporate video at 2: 20.

E. At 2: 25, the host asked the guests to sit down.

F at 2: 30, the host announced the launch of the new product and introduced the company leaders, guests and the media.

G, 2: 35 Speech by Xu Rongxin, Chairman and General Manager of Yuequan Beer.

H, 2: 40 Speech by Xue Maochuan, General Manager of Marketing Planning of Shanghai Lanhai Zhumadian Branch

1. At 3: 25, the company leaders and guests * * * opened the new curtain cloth and invited the city leaders to speak.

J, 3: 28 Model presentation of new products

K. At 3: 40, the reporter asked questions to the guests. Yuequan Beer General Manager and Blue Ocean Planning General Manager answered.

L After the meeting ends at 3: 50, please ask the media reporters to wait in the lobby, and ask the dealers to wait in the lobby (piano or saxophone accompaniment, gifts for guests).

M, at 4: 00, the company leaders communicate their intentions with the media in detail.

N, communication with the media ends at 4: 20 (giving gifts)

O, 4: 10-5: 50, the leaders of Yue Quan factory discussed with the dealers and signed a contract to pay the deposit.

P: At 5: 50, the signing dealer draws a lottery.

Q, after the negotiation at 6 o'clock, send the room card to * * * for dinner.

R, after dinner at 7: 30, go to bed (give gifts)

Second, the exhibition venue layout

1. At the entrance of the hotel, Yuequan enterprise rainbow doors, colorful flags, huge banners and parking spaces are arranged in guide card.

2. At the main entrance of the hotel, the receptionist should wear Yue Quan ribbons, and there are obvious signs to indicate the venue, lounge, dining, prize-winning and other places.

3. The guest reception desk, equipped with two receptionists, is responsible for guest registration, issuing conference standard information kits and corporate photo albums, and equipped with two etiquette guides.

At the entrance of the hotel and the conference hall, there are many X-shaped booths and photo posting places.

5. The background wall of the main venue is painted with giant ink, and a bunch of booths are made on both sides of the stage, and new products are covered on the curtain cloth. Yue Quan VI's photo is posted on the front of the podium, and Yue Quan VI's photo computer, microphone, beer and flowers are posted on it.

6. At the top of the venue, colorful flags are staggered, banners are hung on the wall to congratulate each other, and X display stands are placed on both sides of the front desk of the corridor.

7. The number of Yue Quan VI is posted on the podium and every seat. Yue Quan beer and special cups are placed on the stage, and the folder dm is covered on the back page. The VIP badge is placed in front of the stage.

8, equipped with; Fireworks, dedicated to the whole music dubbing, the lottery box has Yue Quan photo bag system.

9, equipped with enterprise documentary and new product presentation slides.

10, debug the audio equipment and assign video personnel.

Three. Invited attendees

1. Invited guests and representatives of city leaders.

2. Dealers and prospective customers from all over the country.

3. Some distribution customers

3. Some retail and catering end customers

7. Invited media (30 people)

Zhumadian radio and television bureau

He' nan TV station Zhumadian film crew

Zhumadian TV Station (1 set, 2 sets, 3 sets)

Zhumadian CATV

Zhumadian traffic and tourism broadcasting

Dahebao Zhumadian substation

Zhumadian daily

Tianzhong evening news

Radio and TV news

He' nan province travel magazine Zhumadian substation

In the sky. com

Zhumadian information port

Zhumadian online

Fourth, the information provided by the new product launch conference to the media.

In the file bags distributed to the news media before the press conference, the order of the file bags should be:

1, meeting time project arrangement process

2. Press release

3. Speech

4. Introduce the background information of the speaker.

5. Company Manual

6. New product information.

7. Related pictures

8. souvenir gift certificate

9. Business card of the person in charge of enterprise news (further interview after news release, contact after news release)

10, blank stationery and pen (convenient for reporters to record)

Verb (abbreviation of verb) establishes the organizing Committee and determines the main members and responsibilities of the organizing Committee.

1, head of the organizing committee (responsible for coordinating the whole event with the hotel);

2. Coordinator (the coordinator is composed of the main leaders of Yue Quan and is responsible for coordinating the work of each group).

3. The leading group is divided into the following project groups:

Conference reception (6 people, responsible for guest registration, gift distribution, information kit distribution and various reception work)

B. Contact with the media (press releases, payment of gifts for media contact)

4. On-site maintenance (responsible for the normal use of the site and equipment, excluding external interference)

5, advertising (a company propaganda department, marketing department, product department * * *) planning company is mainly responsible for.

Theme background: Design, manufacture and installation of drywall.

B publicize the design and production of dm, X-frame, posters, gift-giving handbags, and enterprise new product albums.

People who have been engaged in press conference planning have had such worries: will the press conference arrive as scheduled on the day of the press conference? If they come, will they question the spokesperson like angry words?

1. When?

Don't let the media feel that it is a waste of time to attend a press conference that could have been replaced by other forms.

The appropriate time to hold a press conference includes: the company and its products (services) become a part of public concern, the company or other members become targets of public criticism, new products are put on the market, and some big-name stars are hired as their own advertising models (journalists sometimes think that advertising models are worthy of attention rather than interested in advertising), the company's personnel are greatly adjusted, the production scale is expanded, and the latest record sales performance is achieved.

Therefore, when reviewing whether to hold a press conference, the company should first check the following questions:

1, can a news release or audio-visual material tape-with brief introduction of events and background materials-fully provide the stories that journalists need and media audiences like?

2. When reporters see or try a new product with their own eyes, can they add something to the press release?

3. Can the public appearance of the company's senior managers or board members gain or improve the company's cohesion or credibility?

Can you provide news that journalists can't get elsewhere?

5. Is there any other effective way to convey information to reporters? For example, a dance, a dinner party.

6. Can the company spokesperson effectively convey information and stand the test of asking questions?

7. Can face-to-face communication with reporters provide them with an opportunity to ask other aspects of the company that we don't want to disclose? Such as corporate strategy.

Second, the "rehearsal" in planning and preparation.

As the saying goes: Be prepared. For organizational communication, information must be carefully processed and reach a specific public accurately. Information dissemination channels should also be carefully selected. Therefore, never fight an unprepared battle, but must implement training and rehearsal in advance.

Generally speaking, you need to have one or two systematic trainings. The specific training methods are as follows:

1, gather those who dare to speak at ordinary times, let them sit in the press box, and give them two kinds of questions-one is sure to be asked, and the other is that you hope not to be asked. Let reporters ask questions. Repeat 2~3 times if necessary.

2. Let people who are familiar with the technical process attend the meeting and check whether what the spokesman said is accurate; If the law is designed, then the company's legal adviser should also be called.

3. Play the "rehearsal" video repeatedly, let the speaker see his expression and body language effect, and then make comments.

4. Professional training. Some companies think it is a waste of time and money, but in fact they don't understand the value of professional training. Even if you naively think that you will never hold a press conference, you will inevitably encounter a similar situation in your office-if a scandal attracts a large number of journalists, it will be too late to train.

Third, choose the right spokesperson.

The conditions of a spokesperson should generally include the following aspects:

1, effective communication and communication skills are the first requirement. It involves knowledge, clear language expression ability, listening ability and reaction ability, appearance-including body language.

2, the ability to implement the original plan and make flexible adjustments.

3. Title is very important-the spokesman should hold an important position in the company and have the right to speak on behalf of the company.

Fourth, set a date.

It is important to determine the day of the week and the time of day. Edelman international public relations company generally starts with the target public, that is, when is the target public most likely to learn some news, and what is the best way?

Verb (short for verb) invitation

Never invite by phone. There is a request letter from the company logo, indicating that the conference is very formal. It is best not to indicate the full name and personal phone number of the meeting contact person in the letter. Otherwise, if they disclose some information in advance, it will hurt other journalists.

If the media is not far from the company, deliver it by hand. Be careful not to send the invitation too early, so that it is buried in the pile of documents, but give the other party time to reflect. You can ask whether the letter will arrive on time and whether the other party will attend the meeting.

Intransitive verbs press releases and background materials

Every press conference should provide a press release and background introduction, so that reporters can dig out the news events and how far they go beyond the coverage of the topics involved in the press conference. It's best to send the press release to reporters in advance, which means they can get it when they sign in, so they can listen and watch it. The company also wants to provide audio-visual materials for journalists. To do this, make sure that a professional photographer is present.

Background materials shall generally include the following contents:

1, the main points of news time involved in the press conference;

2. A brief history of organizational development;

3, technical manual-if the purpose of the conference is to promote new products or machines;

4. Personal introduction and photos of the speaker;

5. Others, such as communication cards and business cards, are for journalists and editors to contact later.

6. Attention should also be paid to the covers of press releases and background materials, and the company logo should be printed to build public awareness.

Seven, room settings

The size of the room used in the press conference mainly depends on the photographers attending the press conference. Television photographers occupy more space than newspaper photographers. If the TV camera is in the back of the room, the company spokesman should sit in the front of the room; If only newspaper reporters attend the meeting, when someone asks questions, the spokesman can sit among the reporters and walk to the front row. The more casual and close to the reporter's space, the easier it is to create a friendly atmosphere. Pay more attention to the size of the room

The house has a large space and few people, giving people the impression that the content of the press conference has no news value. Instead of this, it is better to be in a smaller room: the room is full of people and some people are standing in the aisle, which gives people the impression that there must be very important news! Don't let the press spokesman sit in front of a mirror, window or other reflective background to avoid damaging the lens effect.

Press conference plan Article 5 Press conference theme: Press conference

Release time and place: 20xx year165438+1October 29th.

Form: press conference

Activity purpose: 1. Strive for the government's support in policy guidance, publicity and support, expand its influence among the citizens, and thus lay the market foundation of the brand.

2. Through media hype, expand brand influence, and create a catering benchmark corporate image.

3. Publicize the strength of the company, establish a good corporate image, and focus on this issue.

Buhui participates in the media and drives new customer groups through communication;

4. Make every effort to create momentum for subsequent novel, unique and grand activities, and build a catering enterprise that surpasses any other similar enterprise.

The momentum is huge.

Organizational work: chair:

Co-organizer:

Activity arrangement: pre-preparation → activity execution → subsequent hype.

1. Prepare cutting

Time:165438+1October 26th-165438+1October 29th.

Location:

Objective: To prepare the necessary items for the activity.

Work content and division of labor:

1) Determine the list of invited guests for assistance.

2) Assist in selecting and determining cooperative companies.

3) Make and distribute invitations for assistance.

4) Preparation of media delivery materials

5) Make a series of promotional materials for activities.

6) Selection of site

2. Implementation stage (the day of press conference)

Time:19: 00 on October 29th ~114: 30.

Location:

Work content and division of labor:

1) Receiving field personnel

2) sign-in and souvenir distribution

3) Distribute gifts and red envelopes

4) Slide show

5) Follow-up of live shooting

6) on-site wine supply

Ceremony flow:

Time content

165438+1site layout on October 28th.

165438+1October 29th10: 00 ~11:05 Venue layout and media check-in.

11:25 ~12: 00 (with background music)

12:10 ~12: 20 The host introduced the project and guests on the spot.

12: 20 ~ 12: 30 leaders' speech (the main contents of the meeting were announced)

12: 30 ~ 12: 40 speech by the leaders of the association.

12: 40 ~ 12: 50.

12: 50 ~13:10 Media reporters, leaders and business leaders interviewed.

13: 15 The host declared the end.

Guests collect souvenirs (promotional materials, gifts) at the exit.

Step 3 stir-fry stage

Time:1after October 29th 165438+.

Venue: Project Team Office

Objective: To attract public attention through news media hype.

Work content and division of labor:

1)165438+1October 30th

2 2) 10/October 30th, 165438+ published a soft article entitled "Stir-fry" in famous forums outside and inside Xinjiang.

3) The official Weibo (Sina, Tencent) was established on1from October 30th to February 30th,110, and published a soft article with the title of "catching people's eyes" for hype. More than 500 fans.

4)165438+1October 30th to 65438+February 10.

5)165438+1October 30th to 65438+February 30th.

Get ready.

Background layout: Huge color ink spray painting is used as the background of the rostrum.

Hang a horizontal banner that says

A projection screen for viewing image data.

Venue layout: rostrum (depending on the number of guests and leaders)

A small table in front of a seat with a tablecloth.

The rostrum is equipped with a master of ceremonies, a microphone stand and a flower basket.

Mineral water, guest business cards and microphones are all placed on the table of the rostrum.

Every guest on the rostrum is wearing a flower card on his chest.

There are 25 press seats (no small tables).

Reporters and guests each distributed mineral water and information kits.

There are two wireless microphones in the guest room for reporters to ask questions.

At the main entrance of the hotel and next to the elevator, there is a publicity notice board that says "the press conference is being held"

Before the elevator enters the hall, flower baskets are placed on both sides, and guest signature positions are set next to them.

Miss manners, be responsible for guiding the guests.

Video photography is entrusted to a special person.

Arrange a sofa, a coffee table and a wide-screen color TV in the VIP lounge. There are ashtrays, lighters and mineral water on the coffee table for the distinguished guests to rest and wait here.

Welcome guests

Invitation process: draw up the list of invited guests and journalists.

The list of invited guests and journalists shall be submitted to the approver who sent the invitation letter.

Reconfirm the participation of guests and journalists by fax or telephone.

Determine the list of guests attending the meeting

Invite the media:

(Communicate with media friends in advance to avoid asking inappropriate questions on the spot)

Information kit content: press conference schedule

Congratulatory message from the leader

Congratulatory message from leaders of trade associations

Speech by Mr. Wang

Personnel arrangement:

Etiquette: 10 Miss Etiquette ①. Two hostesses are standing on the left behind the podium. Two hostesses receive the sign-in at the elevator entrance in the lobby and distribute the materials. Four hostesses received two hostesses (all dressed up) at the gate of the hotel.

Two etiquette guides the guests into the elevator.

Security guards and staff: ①. Security 1, can handle emergencies and dispatch the scene ②. Equipment debugging technicians ③ 1 person. There are 4 security guards. There are two consultants.

Moderator 1

Host string word:

Opening remarks:

Dear leaders, distinguished guests, ladies and gentlemen, good morning!

Thank you very much for coming. Now I declare the press conference officially started.

In this cold winter, let us witness with excitement. Under the careful organization and leadership of Xinjiang Association, the famous colleges and universities in our city successfully won 《

First of all, let me introduce the guests present today:

Leadership * * *

Industry Association Leaders * * *

Industry representatives * * *

Media * * * * *

We know that,

Conclusion: Leaders and distinguished guests, thank you very much for taking time out of your busy schedule to attend today's conference. Allow me to express my sincere thanks to you. I believe that enterprises will do better and better through hard work.

The press conference is over, thank you!

Material expenditure:

Invitation letter 30

Horizontal banner 1

Giant spray painting 1

Bulletin board 3

Projector 1

Projection screen 1

Guest corsage 20

Mineral water 100

50 information kits

Master of ceremonies 1

Check-in counter 1

Vertical microphone 1

There are two microphones on the desk.

Wireless microphone 2

Vip name label 4

Flower basket 10

Ashtray 2

Lighter 2

Signature pen 5

Gift bag 50 (including promotional materials and gifts)

Red envelope 30

press conference

press release