Hotel feasibility analysis report

Feasibility study report of XX resort hotel project

catalogue

The first chapter is an overview.

1 and 1 project overview

Background and construction necessity of 1 2 project

Basis and scope of feasibility study of 1 and 3

Main technical and economic indicators of 1 4

1, 5 construction progress plan

Chapter II Market Research and Prospect Forecast

2. 1 the concept of holiday apartment

2.2XX Holiday Apartment Introduction

2.3 XX analysis of comparable projects that have been launched and will be launched soon.

2.4 Analysis of the advantages and disadvantages of this project compared with other projects

2.5 Prospect forecast of this project

Chapter III Project Positioning

3. 1 Theme Positioning

3, 2 function positioning

3, 3 market positioning

3, 4 project construction scheme and planning and design orientation

3, 5 price positioning

3.6 Attitude to enter the market and positioning of promotion opportunities

3,7 sales orientation

3, 8 property management positioning

Chapter IV Marketing Strategy

4. 1 Promote the theme concept

4, 2 selling point integration

4, 3 preferential measures

4, 4 sales target system-overall promotion ideas

4, 5 phased control of public relations effect

4, 6 outbound propaganda strategy

4, 7 sales progress target

4, 8 capital withdrawal plan

Chapter V Investment Estimation and Fund Raising

5. Investment estimate 1

5, 2 financing

Chapter VI Financial Evaluation and Social Benefit Analysis

6. 1 breakeven analysis

6, 2 profit forecast

6,3 sensitivity analysis

6, 4 social benefit analysis

Chapter VII Conclusion