Classification of perfume marketing

Fragrance marketing is divided into article fragrance marketing and environmental fragrance marketing. Product fragrance marketing is more common in the marketing method of perfuming products to attract customers, such as clothing size. Environmental fragrance marketing is to add special fragrance to the air of space environment to make people feel happy. At present, most hotels, shopping malls, fine arts institutes, clothing stores, 4S stores, sales centers and high-end office buildings will introduce the Aroma fragrance system (fragrance extender), which can not only remove various odors, but also enhance customers' impression with faint fragrance. The exclusive fragrance allows customers to subconsciously remember the taste of this brand and enhance their own brand. Play the role of another brand promotion, because the original fragrance system is mainly used in star-rated hotels, so Shangri-La, Westin, Sheraton, Starwood and other fragrance marketing are the most successful.