How to be a housing agent?

Question 1: What do you need to be a personal real estate agent? Being a real estate agent will encounter various challenges. First of all, you need to "go through five levels", otherwise you may face elimination.

The first level: "Noodles pass". For new employees who have never done sales, they are thin-skinned and not good at dealing with strangers. Going out to send orders and looking for customers to dig for goods is like doing something bad. If you can't pass this level, it is recommended to leave this industry as soon as possible.

The second level: "Work hard." The more successful a broker is, the less free time he has. Because personal time control has been in the hands of customers, ready to provide services to customers. At the same time, with the increasingly fierce competition among intermediaries, the content and requirements of brokerage services are getting higher and higher. From house selection, house inspection, contract signing and payment, to handling loans, property transfer and house delivery, brokers and relevant departments need to be responsible for contact and completion.

The third level: "pressure level". Both new employees and old suppliers face this challenge. Once the customers in the hands of brokers have made deals elsewhere, or there are no customers, brokers are particularly vulnerable to the pressure of performance. The longer this state lasts, the greater the pressure will be. If the mentality is getting worse, it is difficult to continue to be a good real estate agent.

The fourth level: "professional level". As a mature broker, the personal qualities required are very high. Only 20% employees in the company can succeed in this industry. Usually these 20% employees do 80% business, and the remaining 80% people do 20% business. An excellent broker must have good personal qualities and profound professional knowledge. The deeper the professional foundation, the faster and more accurate the people with deeper skills will do business. Therefore, every time you make a single order or fail to make a single order, you should summarize it once to make your career progress faster.

The fifth level: "temptation level". Anyone who deals with real estate will be constantly tempted by money, so personal quality and professional ethics are very important. Some informal small intermediaries and private intermediaries in society tend to lower the quality requirements of employees and pursue interests excessively, and there are often incidents of deliberate collusion, malicious evasion, private evasion and ticket evasion. Doing so not only damages the image of the intermediary in society, but also damages the reputation of the company. With the continuous rectification and standardization of the intermediary market, the space for exploiting this loophole will become smaller and smaller. So every broker should abide by his own rules and professional ethics.

Question 2: How to be a real estate agent? To be a real estate agent, you must first have a good psychological quality and the ability to see everything. Realize that being a real estate agent is helping others. With a good attitude, the rest is the problem of war. To be a real estate agent, you must learn psychology, what is the psychology of sellers and buyers, and be good at writing descriptions. Finally, do the business well and do it well. My experience is not sufficient and I am not very professional.

If you want to get more advice about real estate agents, please search for "magic Fang Tao" in Baidu. "Magic Fang Tao" website introduces some secrets of being a real estate agent in detail.

Question 3: Can an individual be a real estate agent? Yes, I'm a real estate agent. I just need to find a facade and go to the industrial and commercial office to get a business license and a broker's card. Some people do it without certificates.

Question 4: How real estate agents allocate houses is the most basic and critical job for brokers. Whether the work of the publishing house is done in place is directly related to the electricity consumption and turnover of your customers. This is why some brokers' phones keep ringing, while others don't. Publishing houses should not only focus on quantity, but also on quality. High-quality real housing can attract customers' electricity.

1, the property right of the house should be clear.

There are a lot of housing information that attracts customers' attention, and the titles that can attract customers to click can attract customers' attention. Then how can your published listing stand out from a large number of listing information? That depends on whether the title of the house you wrote attracts the attention of customers. A good house title is firstly to clarify the selling points of the house concisely, and secondly to organize the language of the title. According to the selling point of the house, the types of customers who may buy a house should be drawn up, and the titles should be written according to the psychological characteristics of such customers.

2. Rich and clear pictures of houses

Rich and clear pictures of houses can attract customers' attention. Upload rich and clear pictures of houses, such as indoor units, residential environment and surrounding facilities. , can better prove the authenticity of the house, but also allow customers to intuitively see the face of the house, so that the house is more easily clicked by customers, but also get customer consultation.

3. The description of the house should be concise.

Good house description is the key to attract customers to call. A good description of housing is to describe the sales advantage of the house in concise language and avoid verbosity. In addition, you can also highlight your professionalism and the advantages of the company, and highlight what benefits you will bring to customers; Finally, you can also give customers some suggestions on buying a house, which will quickly gain customers' good feelings for you.

4. Refresh the list regularly to improve the ranking.

There is such a buzzword on the Internet: "In the Internet age, the fragrance of wine is also afraid of the deep alley". Yes, even if the title and description of your house are attractive, it is easy to be submerged in the vast "net sea", so the chance of being seen is very small. In order to make good use of the advantages of the Internet, the choice of marketing tools is very important. Find the website port that publishes the listing, and refresh it regularly every day to keep your listing on the first page!

Here, real estate agents can also make use of the online platform to send mass listings, which can be posted to domestic mainstream real estate websites and classified information websites (such as China Merchants Network), and support appointment refreshing, which can make your listings rank better, thus bringing more calls from customers.

Stick to it

Persistence is very important. If it is only released for a period of time and has no effect, it will not be released, which will make it more difficult for customers to see your listing information. Persistence is the most important thing. If you persist, you will succeed. I believe that as long as brokers do these things well, there will be a steady stream of customers coming to consult you.

I hope I can help you.

Question 5: How to be a good real estate agent should meet the following conditions: 1, and be able to bear it. It is the ability that every real estate agent, especially young people who have just left school and taken up jobs, should have to straighten their position, correct their mentality, face pressure and bear challenges. There is no such thing as pie in the sky. What line of success can be easily achieved? If every list goes well, never refuse? If so, let's all be real estate agents. You can always imagine your excellent grades, the happy things in the past, and the expectations of friends and family. I am a real estate agent, and my major is to provide services to others. The person who rejected me may have missed a good opportunity. They actually lost more. 2. Analytical ability. Real estate agents should have keen analysis ability of market opportunities, learn to discover market opportunities and open up new markets. Stand out from the competition. Analyze the market demand and the success factors of gold medal brokers. These are all things that we should learn from and analyze. Constantly look for gaps in the market or new growth points in performance, so as to be in an invincible position. 3. Communication skills. A successful real estate agent must be a good communicator. Real estate agents, their job is to deal with people. How to communicate with customers, homeowners and colleagues is the key to success. It is one of the most important abilities of real estate agents to sell their ideas, beliefs, schemes and methods to superiors, subordinates and client owners. Good communication skills are the best way to win the support of others. Practice tells us that many problems in sales are caused by poor communication. Communication is mainly about telling others what you think, but also listening to others' ideas. Everyone has a desire to be respected. You should pay attention to others, listen carefully to every word of others, express your meaning very clearly, know their thoughts and inner feelings clearly, smile, be warm and sincere, and let others have the desire to talk. 4. study. Never be satisfied with what you have achieved. We should keep learning new knowledge, absorb nutrition, learn from top experts, learn their good elements and apply them to practical work, so as to ensure the continued success of real estate agents. For real estate agents, the sales career is like a battle, an uninterrupted and breathless battle. There are many failures in victory, and fear, disappointment and rejection are often mixed with joy, expectation, pride and excitement. 5. knowledge. The professional knowledge of brokers is mainly manifested in four aspects: having a comprehensive understanding of the company. The process and quality management of real estate sales, the content of after-sales service and the development direction of the company. Master the terminology of real estate industry. Brokers should know the development direction of local real estate, and at the same time accurately grasp the local real estate trends, the advantages and disadvantages of competitors, and reliable selling points. In addition, we should master the knowledge of real estate marketing, bank mortgage, property management, engineering architectural knowledge, real estate law and so on. Master the customer's purchasing psychology and characteristics. 6. Details. From the customer's point of view, most customers can't take a fancy to it at once. If you can offer more choices at once, especially in bad weather, they will talk to you endlessly and be grateful. After all, you thought about their next move. Sometimes when I know the next property they are going to, I will directly advise them whether to go or not. Because some houses are defective or do not meet their requirements, it is a waste of time for them to go. Tell them directly yourself, lest they run around. Actually, your service has gone a step further. One hundred customers come to see the house. Can a good man place an order on the spot? Yes, sometimes. But in most cases, this is impossible. If the customer and the broker don't know each other before and have no trust relationship, the customer will hesitate; Think again. However, as a broker, will you be disheartened or snubbed because one hundred clients come to you to show him the house, and no one places an order? If that's the case, you've come, so give up this industry as soon as possible. Some people say: you have a good attitude and never get bored. If I were you, I would have ignored them long ago. Who has patience! In fact, if you think about it carefully, you will know that if you take good care of 100 customers, any of them may become your loyal customers at some point in the future. If you ignore them because they don't give you any chance to place an order now, you will get nothing. If you take good care of them, you may win these 100 customers ... >>

Question 6: How to be a good real estate agent? I saw it in the space of a real estate agent. See if there is any harvest!

The workflow of general work, if we do every step, success is not far away!

1, meeting customers

Friends who have done marketing know that meeting customers is the first step in marketing. There are many techniques to satisfy customers. Most customers will say that they are busy and are unwilling to receive them. So try to book a more passionate and infectious voice. Specifically: "adopt the rule of 2 1". Example: Are you free at 9 o'clock or 10 convenient? (The customer's answer is between these two, so the probability of other answers is very small. )

2. Preparation before visitors

It is said that good preparation is half the battle. Dress preparation, psychological preparation and information preparation are all well prepared before departure. These materials include daily company standing materials and customer personalized materials. Also: don't forget to bring a small gift. Maybe this will be the key to your success.

Step 3 build trust

Many marketers are good at this link, and that is praise. There will always be resistance and distance between strangers, especially for a salesperson. Praise is a good way to solve this problem. Of course, most bosses are tired of praising him and how luxurious his office is, so praise it properly, otherwise it will be counterproductive. More innovation, more attention to details, praise his elegant hobbies and so on. Exodus: Marketers are novices in ventilation. Knowing that his boss has this hobby, he praised his boss's factory for "standing on a dragon's plate, hiding the wind and getting water, and the five elements are not lacking."

4, customer demand analysis

Many marketers, including middle and senior marketers, will forget this link and start talking about products directly. This is a big no-no. Slowly discover the customer's needs in the greeting with customers, and then carry out targeted "medication" at this time, hitting the nail on the head. The doctor's "look, smell, ask and feel" is the best example of customer demand analysis.

Step 5 introduce products

This is the basic skill of a marketer. If you are familiar with your products, you'd better give an interactive explanation. Don't give lectures to customers, pay special attention to popular explanations. Interlacing is like a mountain. If customers don't know your industry, they will fall asleep.

It is a skill to make your product understandable to people aged 80 and 10. )

6. Analysis of competitors

You can draw a conclusion when the product is finished, but customers often ask how "XXX company" is better than yours. The analysis of competitors should be objective, and extreme criticism of competitors can only bring you resentment from customers. One principle:

Only say your own good, not others' bad; Just talk about the status quo of the industry, not for anyone.

7. Handling of objections

At this time, the customer has the intention to sign the bill, but will pick some products or price issues. This is the commonality of any consumer, don't panic. When we go shopping, we will casually ask, "Can you make it cheaper?"

Product problems can be told to customers again. When it comes to price, you should learn to stick to it. If the customer offers a discount, you will give it immediately. This business is basically hopeless. Customers will think that your first quotation is too empty, and even think that your people are not sincere.

Step 8 summarize

The most important link in sales. Many marketers talk about customers, but don't sign them. Talk with customers blindly until the customers say: Go back first and I'll think about it! The right time to "show your sword" is an important lesson in marketing courses. Closing a deal when customers are most excited is not only quick, but also possible to expand orders. At this time, the rule of 1 is also commonly used: you can ask the customer, "Are you in cash or by check?" Pass the contract conveniently. Or when signing a contract, say: The full name of your company is "XXX Co., Ltd.?" . It is forbidden to sign a contract directly with customers, because the contract involves legal effect, and customers will be wary, which will lead to a series of problems.

9. Customer service

Signing a contract is not the end of the service, but just the beginning. The service of the product itself is the most fundamental. In addition: weekly text messages, monthly return visits, and holiday surprises for each customer.

10, recommended by customers.

This is the magic weapon for excellent marketers to continuously achieve excellent results. In the process of continuous service communication with customers, win the hearts of customers and let them introduce their friends to buy your products. A higher level is: asking customers for referrals, which is a sales psychology. Many people can't go this far because they have become friends with customers. ...& gt& gt

Question 7: How to open a real estate agent? At first glance, most real estate agents are large and small, whether they are at home or just busy streets. If you go to a newly-built real estate, you will find that there are even a dozen or even dozens of real estate agents here, which is really "there are more real estate companies than rice shops". I don't think there would be such a prosperous scene if there was no profit drive. Is it really so profitable to open a real estate agent? What should I pay attention to when opening my own real estate agent?

Case Study Rabbits are grazing beside their nests.

Lao Li started a small real estate agency. Because he has a real estate business qualification certificate, he became a manager himself and hired a technical secondary school student to do back office work. Lao Li said that he chose to be a real estate agent. First of all, he is no stranger to real estate agents, because he has been engaged in real estate sales for some time. Second, real estate agents don't need too much upfront investment; Third, the prospects of real estate agents in Shanghai are promising, especially since this area is close to several universities, and many graduating students will come to rent houses. In Lao Li's own words, it is "the rabbit is eating grass by the nest"-neither laborious nor safe.

This is a small real estate agency, which is a little less than people's usual desk, telephone, manager and assistant. It only has half a phone, because it is shared with the landlord. However, this is the case. Lao Li persisted for several years, but he refused to say how much money he earned. He is not convinced that it is profitable to sell one suite in a month. However, there is also a lot of bitterness: although business is still a little bit, consumers are often seen standing to go to other homes.

Make full use of brand advantages

A professional company did a survey. Although there are many real estate agents, it is impossible to maintain the survival of so many companies if the real estate transaction volume is evenly distributed to each company. According to statistics, nearly 70% of private real estate agents closed down within one year. Those lone rangers who survive are often companies with operational advantages or characteristics. For example, some specialize in real estate transactions in one street, and some specialize in renting old houses, seeking small but refined.

With the standardization and institutionalization of real estate transactions, it seems to be a trend to open real estate intermediary franchise stores. Its biggest advantage is that franchisees can get support from different aspects of the head office in their operations. For example, in terms of store image, the head office will provide unified decoration standards, decorative layout, unified office supplies, and even the production of business cards is unified.

More importantly, franchisees will gain an intangible brand advantage, because all franchisees enjoy resources. Generally, a good head office will regularly train franchisees to ensure that customers enjoy the same service in different franchisees. In advertising, all kinds of marketing promotion made by brand owners to promote their brand image are equivalent to helping franchisees advertise. In this way, in the same street, although it may be a latecomer, because of "familiar faces", people will naturally join in.

Generally speaking, opening a real estate franchise store is a win-win situation, trademark holders will benefit, and franchise stores will also have a competitive advantage.

Entry conditions of franchise stores

It is not complicated to own a chain of real estate agents. Take Midland Property as an example. 1. A franchisee must register a real estate economic company and need five real estate business qualification certificates or register a real estate economic firm (only one relevant qualification certificate is required). It doesn't matter if there is no relevant certificate. You can hire a certified person to be your store manager or shop assistant. You just need to feel comfortable as a boss.

In terms of funds, there must be a registered capital of 500,000 yuan, which is a working capital and can be freely controlled. Secondly, franchisees should pay the head office an initial fee of 50,000 yuan and a three-year deposit of 60,000 yuan (the deposit will be refunded after three years), and they should also pay the head office a monthly trademark renewal fee of 5,000 yuan and a consulting management fee of 600 yuan. If the monthly turnover exceeds 654.38 million yuan, an additional 8% of the turnover will be paid. The third is to have a business area of more than 50 square meters.

It should be said that the cost of opening a real estate intermediary chain store under such conditions is not high. Take a franchise store of Midland Property in Hongkou District as an example. The owner of this store has his own real estate business qualification certificate, and the business area of the store is 60 square meters. He spent a certain amount of rent, telephone charges, internet access fees, employee salaries and trademark management fees that should be paid. The store recovered its cost in less than half a year.

Tourists are more important than houses.

During the interview, the most important "business" that the reporter got was that "customers are more important than housing". Because "the house is attached to ... >>"

Question 8: How do private intermediaries operate second-hand housing transactions? First, they get the house and sign an entrustment agreement with the landlord (that is, the landlord entrusts you to rent and sell this house).

If the customer wants to see the house, he will sign the house-seeing agreement (to prove that he saw the house through you for the first time, and if he wants to buy the house in the future, he must go through you, that is, to prevent the customer from abandoning the order). It records the location, area, price of the house in detail, and the agency fee that the customer needs to pay.

After the customer is optimistic, enter the negotiation stage, and after the three parties negotiate the price, sign a formal purchase contract. As for the contract mode, it can generally be found online. Specify payment method, payment time, payment amount and transfer time.

Then there is the transfer of the trading center. Relatively speaking, the process is relatively simple, and the one-time payment can basically be completed within one day.

If you need a loan, you need to go to the bank to sign a house purchase contract to determine the customer's loan amount. Then, after the bank has issued a letter of commitment, you can transfer the ownership with the letter of commitment.

I hope I can help you.

Question 9: What should I do to be a good intermediary? Look at the following story, maybe you will know how to be a good real estate agent: the real estate agent industry has been around for 10 years, and it has changed from a young man who knows nothing to a smooth operator, from scolding managers, old businesses and secretaries at first to scolding businesses, managers and secretaries now. I have experienced many ups and downs in this decade, but I always remember my buddy's words. 1 month later, he told me that "you are alive, this industry is very suitable for you, and you are very happy". This happiness has continued until now. I read a news yesterday that the real estate brokerage industry is short of 5000 people. In fact, this gap is a fact. My current company and several stores below me are facing the problem of understaffing. In fact, in retrospect, the intermediary industry has always faced this problem. It is difficult to recruit people, and it is also difficult to keep good ones. I still remember that when I first entered this industry, it was basically in the primary stage. Most people working in this industry are from Beijing, and many idlers are doing these things. At that time, we often said that people engaged in the intermediary industry were "good people don't like to do it, and people can't do it." Good people with knowledge and culture despise our profession, are glib and busy every day, wandering in the streets of Beijing. Lairen can't do this kind of advanced sales industry. He is also an actor when lobbying, selling houses and pressing houses between homeowners and customers. He needs to play the role of homeowner and property buyer, and understand it with reason and emotion in order to get the difference. In fact, in the process of remembering, I positioned my real estate brokerage industry as a "Lei Feng" type of work. Because I have solved problems for too many people, such as tenants who have no room to live in, buyers who are in a hurry to use their houses, investors, many homeowners who are in a hurry to use money, and so on. Many people may still remember that I lied to you about the future planning of Yunshan fog cover, but after buying a house, there was no movement for a long time, but I think as a customer, you have no right to complain, because even if the house you bought at that time was expensive, didn't you earn all the money from today's house price? I did help you. There's no need to pay it back, Lei Feng. The business I am taking now was newly introduced last year. I feel that they have experienced the ups and downs of the housing market for more than half a year and have gradually matured. After experiencing the cold winter, they have resisted loneliness, and gradually began to tell jokes about address unknown, and even lied without changing their faces. Why is there an intermediary? Information comes first, time comes second, and the key is third. Some houses are not very good and flawed, but there is no perfection in this world, but buyers always want to find perfection, so they need an intermediary to make up for the imperfections of the house. Of course, it can only be made up by language, because that buddy is neither a demolition office nor a developer. It is normal for the gap to be large. Not everyone can survive in this industry, not everyone likes this industry, and not all people engaged in this industry really understand this industry and understand its fun. So if you want to enter this industry and survive in this industry, you must first think about yourself and whether you can do this industry. Run 4.500 kilometers a month, talk tens of millions of times a month, refuse hundreds of times a month, be teased a dozen times a month, be jumped at least a few times a month, and get the basic salary of 500 yuan if you don't make a deal a month. . . . . . The difficulty is that any industry can do it, but the intermediary industry is second only to pyramid selling in the sales industry, including telephone sales, entity sales, agency, contract, breach of contract and dispute. . . . . . Can you stick to the workload of more than 16 hours a day in a post and devote yourself wholeheartedly? I think only those who really feel the fun of intermediary can accept it and face it. I am actually a person who likes diligence, but in the intermediary industry, diligence is only the foundation, and the combination of external forces such as brain power, persuasion, affinity and expressiveness is the premise of real success. I wish you can find yourself on the road of intermediary!

Question 10: How should a newcomer be a real estate agent? As long as the method is right, it can be done well: sales must have a pen in hand, the customer's heart will not go far, not only signing the contract, but leaving memories is a good hand;

Customers should laugh, don't ask for a deposit if they don't laugh, distinguish who is negative, and pay a deposit when they are sold out;

There are at least two rooms to choose from, and you can move in and out freely. The guest left for less than half an hour, and the second choice informed that it had been sold out.

Energetic and rich, entertaining guests in Tigerheart, welcoming guests with energy, and smiling with curiosity;

Fear of calling is the stupidest thing, and customers are more afraid than you. The reasons for calling should be sufficient, and the chances of vivid reasons are high;

The sooner customers have the opportunity, the most taboo is to choose only the nearest call, not to contact the filtering frequency, and pay the deposit one after another;

Orders are a good weapon and tool to help clinch a deal. No money, you can be brave.

The transaction is always today, and it is hard to expect customers to leave. If the customer must leave, set a time for him to come;

Do not disclose the registration of customers, write down private notes, respect privacy, appreciate customers, and invest one person per page;

Choose friends as partners, help each other to do more transactions, and feel more secure when guests are away;

Product knowledge is the lifeblood, the more you know, the richer you are, and the details are the key. The more detailed it is, the more practical it is.

To love products, every grass and tree is a selling point. No customers often go to the scene, and it will be amazing if there are customers.

Usually read more decoration books, fashion decoration is like a few treasures, facing the vacant room, customers are excited to live.

Eloquence needs no deliberate practice. Everyone is an excellent genius, and an empty head is the root of the disease. Only when you are full of economy can you change money.

Talent is not about learning lanterns. It's important to supplement a little every day. If you have nothing to do in the toilet, you can learn a lot in three days.

Learn to skillfully use the calculator, the buttons are actually acting, and customers peek at the discount rate to prevent big secrets from being revealed;

It's easy not to use the discount rate, the price is calculated in mind. There is a lot of room for discussion in turning discounts into money;

You should know that customers take the whole heart, and every time they rise 1000 times, they will rise by more than 10 thousand. Every time the price is reduced, they ask for instructions and feel comforted;

Don't panic when you encounter a deadlock, keep your inner peace, get through it one second at a time, and stick to three points and there will be a game;

Skill is intangible, and rhetoric is not desirable. Three sentences together, each sentence makes sense.

Grasp the speed skillfully, make the key words clear, sincerely empathize, and the more you care, the more you sell;

Old people and children are the key. Ask their opinions in the deadlock, even ask a one-year-old child. Think about how wonderful the skill is.

Never be a salesman, let alone a receptionist. The real estate consultant is the right result, guiding customers to understand the real estate;

There are few tricks for customers to pay. Tell them new ways to manage money. A down payment of 76 months is the best way to solve the house.

The customer will not hesitate to withdraw and agree to withdraw at the first time. Don't give money immediately after signing the contract, and then recommend it with peace of mind;

The customer returns to love, and then goes to the scene with long feelings. I don't know where I am moved, and I will hesitate if the old love recurs;

Don't sentence the customer to death, everyone is a prospective customer, and it is most precious to unsubscribe from the customer and continue to track it back;

When going out in bad weather, customers will be grateful when they meet, sell more when they walk more, and make you rich with your legs;

Many people wander around, want to be the core person, not afraid to pass on the orders to everyone, and need to listen to me when buying a house;

A person's visit is difficult to sell, and the couple make a decision on the same day. The family will ask for the next visit and make a joint decision.

Sales is not a job, but actually a business. A small gift is an investment, and no one can match a million-dollar business.

Old customers are really the pearl of the night, lighting up the lowlands will win, and thousands of surprises will be in the old customers, climbing the dragon and attaching the phoenix to the sales department;

Since ancient times, the president has been selling, but today he decides the future. A well-developed family is happy and everyone can't stop it.