What is the goal of hotel financial management?

I. Main viewpoints of financial management objectives Evaluation of hotel financial management objectives refers to the fundamental purpose to be achieved through hotel financial management activities. In modern financial management theory system and financial management practice, financial management goal is a logical starting point, which determines the choice of various financial management decisions and is the standard of various financial management decisions of hotels. Scientific financial management objectives are helpful to standardize the hotel's usual financial management, establish scientific financial management concepts, improve the effectiveness of hotel financial management and support the hotel's sustainable development ability. Here, three viewpoints that have been widely used in China and western countries are evaluated. (1) Maximizing output value Under the traditional centralized management mode, the property ownership and management rights of enterprises are highly concentrated. The main task of an enterprise is to implement the total output value target issued by the state. The promotion of enterprise leaders and the personal interests of employees are determined by the degree of planned output value indicators, which determines that enterprises must take the total output value as the main goal of enterprise management. In the early stage of socialist construction, people unconsciously took the maximization of total output value as the basic goal of financial management. However, with the passage of time, people gradually realize that this goal has the following shortcomings: (1) only talks about output value, but not benefits; (2) only talk about quantity, not quality; (3) only pay attention to production, not sales; (4) Only invest heavily, not tap the potential. Because the goal of maximizing the total output value has the above shortcomings, it is not in line with the law of financial operation to take the goal of maximizing the total output value as the goal of financial management. (II) Profit maximization The goal of profit maximization refers to the continuous increase of enterprise profits through the management of enterprise financial activities, so as to maximize profits.